HP Delta - Selling HP

HP sticks an Android tablet right into a printer | killexams.com Real Questions and Pass4sure dumps

In an unusual device combo, Hewlett-Packard introduced a printer with a detachable Android tablet computing device in it. The gadget is part of the company’s method of integrating the information superhighway into its core printing business.

The printer is called the HP Photosmart eStation All-in-One and will promote for $399; the Android pill has a 7-inch display. It will be released later this year. HP additionally pointed out it has partnered with Barnes & Noble to provide the printer-tablet entry to digital books, and with Yahoo to give the gadget entry to e-mail, messenger and other capabilities. And it is working with Delta Air traces to make the printing of boarding passes handy from the printer-tablet.

Vyomesh Joshi, head of the printer division and one of the vital inside candidates named as HP’s next chief government, spoke of that HP plans to promote 5 million web-linked printers this 12 months and 20 million in 2011. prior this year, HP began inserting e mail addresses on printers in order that clients may e mail documents for printing. At an adventure these days, Joshi declined touch upon HP’s search for a brand new CEO. His business debts for about a fifth of HP’s $115 billion in earnings.

The printer’s development evidently predates the acquisition of Palm. in any other case, you may expect the printers to use the Palm WebOS mobile working device. HP has observed it plans to launch a windows-based slate computing device (its name for a pill) this autumn, as well as a WebOS tablet early subsequent 12 months. purchasers might therefore be fairly confused over HP’s real tablet approach. HP evidently believes that varied operating programs will win sooner or later, and Joshi spoke of HP could be gadget and operating equipment agnostic.

The Android tablet makes use of a Freescale i.MX51 processor and will run for 4 to six hours on a cost . The pill raises a question. in case you take the pill out of the printer, will the printer nonetheless work? while attached to the printer, the tablet will also be a digital picture body. It makes use of Android version 2.1. The device is just one of many printers HP announced for its fall line-up.

HP throws in a “free” detachable 7-inch Android tablet with new All-in-One printer | killexams.com Real Questions and Pass4sure dumps

Darren short

The Photosmart eStation All-in-One printer with removable 7-inch Android tablet

HP’s net-enabled printers already featured touchscreen manage panels and wireless printing but now the business has long past one step extra by together with a detachable 7-inch Android with its new Photosmart eStation All-in-One printer. while the possibility of a printer with a free Android pill might sound pretty tempting, there are some caveats. even though it’s viable to browse (and print) online content using the equipment’s web browser, there’s no access to the Android Market with apps and widgets restricted to customized print-concentrated choices from the likes of Yahoo, facebook and Snapfish.

HP says it hasn’t protected entry to the Android Market on the gadget as a result of purposes out there aren’t designed for 7-inch monitors. as an alternative, users can be in a position to down load further functions via HP’s personal application store. The business has partnered with 45 organizations, who will increase print-centric functions for the device for printing really good content material similar to weather reviews, information, activities and finance info, recipes, maps and eBooks. functions from the likes of Delta airways for printing boarding passes, Barnes & Noble for downloading and printing eBooks and NBA.com for gaining access to game schedules and assistance had been simply just a few of examples named by means of HP.

The removable Wi-Fi pill is operating a edition of Android chiefly retooled for the gadget and, youngsters users received’t be in a position to play games, HP says the consumer interface is customizable and users will be capable of entry social networking functions reminiscent of fb, play track on the constructed-in music player, or use the device as an eReader. The pill boasts 802.11n and, when undocked, will provide from four to 6 hours of battery existence. it is going to also work with all HP wireless printers. The printer can additionally scan and fax documents with out the need of a telephone line.

HP undoubtedly feels that permitting the control panel to be detached from the printer is the next logical step following on from its net-enabled printers released previous this yr that permit files to be despatched to the printer via electronic mail. with the aid of featuring a tablet with the printer to allow for wireless printing, HP is no doubt aiming to make it as convenient as feasible for users to print anything at any time so it will probably rake within the money from the place it definitely makes its cash – selling the ink. It is this company mannequin that makes it possible for HP to bundle an (albeit hamstrung) pill with a printer for a value corresponding to some standalone capsules.

HP didn’t demonstrate a transport date for the Photosmart eStation All-in-One printer however pointed out it could cost US$399. despite the fact the pill will work with all HP instant printers, the company didn’t say whether it had plans to promote the tablet independently.

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Delta - Selling HP Networking Solutions and Services

Techpreneurs eye Asia-Pacific as safe haven amid U.S.-China trade tensions | killexams.com real questions and Pass4sure dumps

HONG KONG, China—There’s something to be gained from these trade tensions after all. And Asian countries could win big.

Technology giants are now looking to Asia and the Pacific to help them wade in the deep waters of the US-China trade conflict, and they expect to reap the rewards starting next year.

As it is, HP Inc. Asia Pacific and Japan President Ng Tian-Chong said it’s good to do business in Asia Pacific and Japan right now because it is the fastest-growing region in the world. And HP has benefitted from the strong growth in the region as the company posted a 17-percent year-on-year growth, according to Tian-Chong.

Globally, he said the company posted a 12-percent year-on-year growth. It was able to add $6.4 billion to its topline in its global operations and $4.2 billion in “free cash flow to the company.”

And the future looks even brighter, even amid these trade tensions. Tian-Chong said a global company like HP has had its fair share of challenges and has enough contingencies to address problems that could come along the way. He believes there are opportunities amid all these challenges.

“Asia is full of rich opportunities; and the three big things that are happening here,” Tian-Chong said during a forum here organized by Canalys Ltd. “There’s a very big demographic change and innovations happening in Asia.”

He said, sans citing sources of data, that 22 of the 41 megacities of the world would be in Asia by 2030.

“We are going to have the biggest number of affluent households, and a big increase in the young of the work force, the millennials coming to work, etc.,” Tiang-Chong said. “I think all of this presents a lot of opportunities for us to look at while we deal with the challenges as they show up.”

LENOVO Chairman and Chief Executive Officer Yang Yuanqing, for his part, said the company is already making four devices every second and 37 motherboards per minute. These are produced by Lenovo on its own without original equipment manufacturers (OEMs), Yuanqing said.

These are being manufactured in the largest laptop factory in the world, Lenovo’s facility in Hefei, China, which is over 3 million square feet or the size equivalent to 42 soccer fields, he added.

The company remains bullish, especially with the growth of smart devices worldwide, which is expected to reach over $20 billion by 2020, Yuanqing said. He added this is more than double the figure posted in 2017. These devices are expected to “fuel the intelligence of our homes, offices and the entire industries.”

Yuanqing said the data center business is the fastest-growing among the top players, as well as statistical companies. In order to cope, Lenovo is aiming to remain at the forefront of innovation. They are continuing to work on devices with “computing power with advanced algorithms.”

“The advanced algorithms combined with Big Data technology and industry know-how will form vertical industrial intelligence and produce valuable insights for every value chain in every industry,” Yuanqing said. “When these three building blocks all come together, intelligence will change the world.”

The drive to automate and improve business operations is one of the main things for companies right now and technology firms are enjoying the creative ways by which their products and services are being used.

AN opportunity seen by technology firms is robotic process automation (RPA), an emerging form of business-process automation technology based on the notion of software robots or artificial intelligence (AI) workers.

RPA “will be a big hit” and that firms should get into these to transform their businesses, Canalys President and Chief Executive Officer Steve Brazier said during the forum.

UiPath Inc. Asia Pacific Vice President for Partners Paul Kessler confirmed this in an interview with the BusinessMirror and said many industries such as finance, insurance and even manufacturing have come to them looking for RPA solutions.

Opportunities to upgrade and improve businesses, mainly in terms of increasing efficiency, exist for other industries. Kessler said some interest has even come up in unorthodox industries such as in agriculture.

“Just taking what we do well and just having a conversation with somebody in a completely different vertical space, they’re seeing applications pop even beyond the obvious ones that we are being chased on right now,” Kessler told the BusinessMirror.

AMID the boom in AI, RPAs and IoT (Internet of Things), the infrastructure side of technology companies have also skyrocketed this year.

Dell EMC Inc. Asia Pacific Japan (APJ) Senior Vice President and General Manager Ng Tian Beng said their infrastructure business has been a major driver to the company’s growth this year.

Tian Beng said their server business grew 42 percent and its storage business, 33 percent, and with the rate of its success, executives at Dell are now worried that their success could mean higher quotas for 2019.

In fact, Chen and Tian Beng were candid enough to admit that they are already nervous when it comes to their quotas for 2019, since the company recorded “fantastic” numbers in 2018.

“You need a portfolio. You can’t be just selling a server product by itself; you can’t be selling a data-protection software by itself. You really need to be selling and solving a business challenge and you can do that with our portfolio,” Tian Beng said. “And I think that this is why we are seeing this huge momentum both globally and in the region, partners are believing in this value proposition that we have.”

Brazier agreed and said that amid the demand for public clouds and IoTs, hardware remains a key part of technology businesses globally.

“Selling servers, storage, PCs and selling networking are still lucrative businesses. Maintaining them and installing them and securing them. Everyone will tell you at conferences, ‘Go to IoT’ [or] ‘Go to AI;’ and IBM loves to hype the next big thing before they have a business that follows it. You should do some of those things. We are not telling you not to do some of those things,” Brazier said. “But also, be very proud to run [to] these big established businesses where you can still make a lot of money.”

DELL EMC APJ Chief Operating Officer Dmitri Chen said it is important for companies to focus on innovation by fostering creativity, expanding their customer base and doing it in the fastest way possible.

Chen said this is key because companies must work on a wide range of products that can provide solutions for various business challenges. He said technology companies should know how to work on new product and service development; across the multi-cloud layer; and across different traditional applications.

But innovation is not easy. One of the ways by which this is made possible is through automation. As a company, Chen said, Dell EMC is looking for ways to better improve its services to consumers and how best they can help them make the transition, particularly where automation is concerned.

“Automation is so critical in order to help free up budget and resources that can be reinvested in innovation. It’s a consistent conversation that we end up having based on customer feedback, you know, looking for ways to try and run as efficient a business as possible. A lot of times the customers are concerned about their ability to go embed a culture of innovation and creativity and fresh ideas,” Chen told the BusinessMirror.

EMERGING markets who have high inequality when it comes to technological solutions are seen as part of what is driving the potential in the region. Many companies such as Lenovo have found that while personal computer sales are down in advanced countries in the world, the PC market is still thriving in countries like the Philippines.

Lenovo Central Asia Pacific Vice President and Chief Operating Officer Ivan Cheung told the BusinessMirror that currently, Japan and India are the biggest markets for the company. In Japan, Lenovo’s market share is 50 percent.

Cheung said the Philippines is the fourth-largest market, just behind Indonesia, Hong Kong and Thailand. The Philippine market, Cheung said, is very important, especially in the last five to six years because of the growth of the PC market. This is the reason the Philippine market is a top priority for Lenovo.

While he does not claim to be an expert, Lenovo Philippines General Manager Michael Ngan said this could be due to the number of first-time PC buyers in the Philippines. Many Filipinos in the provinces are buying their first computers, and companies like Lenovo are benefitting from it.

NGAN said that while Manila is already a saturated market, there are opportunities in reaching out to provinces where demand for technological products like PCs is higher. Going to the provinces and being able to reach first time buyers in these locations are driving the PC growth in the Philippines. Cheung said the country has consistently posted an annual growth of 6 percent to 7 percent.

Lenovo’s GM in the Philippines also explained that conditions make it ripe for consumers to finally buy their first PCs at this time because of Internet speed. He said that, while Internet speed in the country has been the slowest and most expensive in Southeast Asia, the telecommunication networks have been improving.

One major change is the entry of the third telco player, Mindanao Islamic Telephone Co. Inc. (Mislatel), which is a consortium between Udenna Corp. and China Telecom. This, he said, is giving confidence to more consumers that buying PCs is a worthy investment.

Cheung added that in advanced markets, workers do not need to buy their own PCs because these are provided for by many, if not all, companies. However, in emerging markets where many companies have not reached a high level of revenues and profits, their workers may need to buy their own laptops and this is driving PC growth even faster.

“Word on the ground is that PC will continue to move because now more and more people are confident to buy more devices, you can now get more connected,” Ngan told the BusinessMirror. “But even if these are not present, I still see the market as very big because of the huge first-time buyers.”

IN order to take advantage of opportunities and navigate through the uncertainties, Brazier highlighted the need for quality personnel who will carry on their shoulders the weight of making all these innovations possible for companies.

Apart from the usual jobs such as software engineers, computer engineers and other professions, there is the emergence of new jobs such as tariff engineers. These experts will specialize in trade in order to maximize the benefits of multilateral and bilateral trade for companies.

Brazier said the need for skills has never been higher. It is important for companies to continue acquiring skills, by recruiting people, particularly skills in security, cloud, artificial intelligence and analytics.

“When I did my speech about future jobs, obviously another job is going to be tariff engineering. Yes. And specializing. And this will be a new role we should advise our children to start getting into,” Brazier said.

These new experts and additional personnel will be able to navigate the terrain, especially amid the trade tensions and future trade disruptions that could affect technology and all other businesses in the near or far future.

CANALYS Senior Analyst Jordan de Leon said they expect China and the US to have a tug-of-war in terms of increasing their investments across Asia and this bodes well for businesses in the region. When it comes to China, de Leon said there will be no slowdown in its efforts to increase its production and manufacture of semiconductors.

De Leon said China imports $200 billion worth of semiconductor equipment from the US. With the trade tensions, Canalys expects that China will be less reliant on the US and increase its dependence on countries like South Korea, Japan and Taiwan. This shift has already become evident with China’s semiconductor imports from South Korea reaching 7.8 percent in the past quarter.

“In the future, we could very well have China coming out of China, an exact copy of the Intel processors,” de Leon said. “Even further into the future, what could that lead to is we have two ecosystems: one for the US, one for China, which may not interoperate with each other.”

There are no real and definite  winners in a trade war. However, de Leon said with some manufacturing firms moving out of China, some countries are winning. He cited as example a company called “Extra Textile,” which has already moved its manufacturing operations in China to Vietnam and Cambodia.

“And the company that assembles Mac books is also moving away from China,” he added sans citing the source of his information.

DE LEON believes that “when these companies move and build new factories they are not going to be old factories.

“They are going to be the most advanced factories in the world. They will be smart factories,” de Leon said. “Really, it means opportunities for you to build smart factories. So [invest] in robotics, software, automation, security, IoT and edge. Real, real exciting opportunity for many of you, as these companies move.”

Ultimately, what is important for companies, Brazier said, is to not be complacent. There are opportunities and there are also risks. What is important is for companies to be agile and be able to adjust to the changing times.

Brazier said Jeff Bezos of Amazon himself is not convinced that Amazon will be a forever business. He said companies should learn from Amazon and manage their risks better. Brazier advised companies to spread their risk.

“If you go all-in on one cloud, nasty things might happen. The company might go bankrupt. The company might get hacked. They might have a catastrophic system failure,” Brazier said. “Or perhaps, more likely, the way the world is going at the moment, there might be a political event, which means they are not willing to serve you in your country because they are blocked for regulatory reasons. There are many reasons why you don’t want your risk in one place.”

 Image Credits: Nonie Reyes

A professional journalist for over a decade, Cai U. Ordinario currently writes macroeconomic and urban development stories for BusinessMirror. She has received awards for excellence in reporting on the macroeconomy and statistics. She was also cited for her contribution to statics reporting by the National Statistical Coordination Board (now the Philippine Statistics Authority). She is a recipient of journalism fellowships including the Jefferson Fellowship from the Honolulu-based East West Center. She is currently completing her Masters degree in Communication at the University of the Philippines. She graduated with a degree of Bachelor of Arts Major in Journalism from the University of Santo Tomas.

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By Paul Benecki 2018-12-20 20:15:52

(Article originally published in Nov/Dec 2018 edition.)

Trucking dominates the business of moving boxes to and from container ports and has a big advantage: A truck can go virtually anywhere there’s a road. However, its flexibility comes with a price. Truck drayage is the least fuel-efficient method to move a container. Over long distances, it’s usually the most expensive. When combined with other modes of transportation in an intermodal network, on the other hand, it can be very cost-effective.

In the most common form of intermodal transport, the shipper uses a stretch of rail travel between the seaborne and truck-borne segments. At the port, the container is loaded onto a rail car and travels most of the distance to the customer's warehouse. Upon arrival at the rail terminal nearest the destination, it’s lifted onto a trailer chassis for the “last mile” dray. Intermodal can be cheaper than over-the-road trucking for distances over about 500 miles, giving it the advantage on long-haul routes.

In the U.S., intermodal has taken on special urgency due to changes in the trucking industry itself. American trucking companies today face a trifecta of structural challenges: a driver shortage that’s led to staffing problems and rising wages; strictly enforced hours-of-service limits for drivers; and the expansion of e-commerce, which has created soaring demand. Taken together, these factors have led to rising rates for truck transport, giving rail a wider advantage.

Serving Inland Markets

Since it offers cost advantages, an onsite intermodal rail facility makes a seaport more competitive for shipments to inland destinations. Rail can be cost-effective enough to open up markets on the other side of the continent, as the large U.S. West Coast ports well know. Despite the new, all-water route via the Expanded Panama Canal, the West Coast still handles the largest share of America's imported containers, thanks in part to its intermodal connections to the heartland.

The Port of Prince Rupert, British Columbia provides an extreme example of this long-distance model. Prince Rupert is located on the northern stretch of the Inside Passage, and there are few consumers in its own backyard. Virtually all of its imported containers travel by rail to Canada's interior and the U.S. Midwest, thousands of miles away.

The rapidly growing connector is driven by a combination of geography and efficiency. On a Great Circle sailing, Prince Rupert is closer than its competitors to Northeast Asia and benefits from a fast, affordable intermodal service across the Rockies. Shipping through Prince Rupert can shave days (and dollars) off the route from Shanghai to Chicago.

It’s a successful strategy. With 26 percent growth in container volumes in 2017, Prince Rupert is the fastest-growing port for trans-Pacific trade in North America and keeps expanding to handle the additional volume. At full buildout, its DP World-operated container terminal will have a capacity of 2.7 million TEUs with plenty of room to expand. On the land side, rail operator CN (Canadian National) is investing billions in track and service improvements to keep traffic flowing through western Canada.

Regional Networks

Florida's biggest container ports benefit from a rail system tailored to their needs – the Florida East Coast Railway (FEC), which runs between Miami and Jacksonville. All its trains are dual-powered by diesel or clean-burning LNG, and 80 percent of its business is dedicated to intermodal freight.

Thanks to recent public and private investments, FEC now operates an on-dock rail service at PortMiami and an intermodal terminal at Port Everglades. With onsite access to rail and a connection in Jacksonville to CSX and Norfolk Southern, these ports can reach two-thirds of the U.S. population within four days. “The state’s investment in on-port and intermodal facilities has shown that Florida can provide a cost-efficient way to bring in goods and transport them to the southeastern United States,” says Jessie Werner, Vice President of Public Affairs for the Florida Ports Council.

Ever since Port Everglades opened its intermodal rail terminal in 2014, its container volumes have grown. The business is driven by trade with Latin America and the Caribbean, and imported cargoes center on those nations' products, notably apparel and perishable goods. It’s among the largest ports in the nation for refrigerated cargo, and the rail terminal gives its reefer customers an intermodal option for northbound shipments.

FEC's new owner, Grupo Mexico, plans to capitalize on the reefer market. "We've been advised by Grupo Mexico that one of their key desires is to increase participation in the refrigerated sector,” states Jim Pyburn, the port's Director of Business Development. “They're planning to invest millions of dollars in refrigerated rail cars and other specialized equipment for FEC. Port Everglades is already the fifth-largest reefer port in the U.S., and Grupo Mexico's investment is likely to move our services further up the rankings."

Port Tampa Bay, on Florida's Gulf Coast, has a direct connection to the Class I railroad CSX. Working together with energy firm Kinder Morgan and CSX, the port built a large rail terminal to handle long “unit trains” for shipping ethanol. Its construction also gave Tampa Bay the first unit-train-capable, on-dock intermodal terminal in Florida.

Tampa Bay's container cargoes have historically been a small part of its business, but the segment has grown since the port purchased new gantry cranes in 2016. Now it’s ready to attract even more container services, ranging from the regional feeder vessels that serve Mexico's Gulf Coast all the way up to the megaships arriving via the Expanded Panama Canal. Tampa's fast, onsite intermodal connection with the rest of the Southeast is an additional selling point for potential customers.

Transcontinental Connections

Halfway around the world, in China, intermodal rail carries only a small percentage of domestic containerized freight. China's rail network is extensive and well-developed. But intermodal facilities are limited, and few of China's giant container ports are equipped with on-dock or on-terminal rail facilities. For example, the nearest rail terminal to Shanghai's new megaport, Yangshan, is on the far side of a 20-mile-long sea bridge.

Despite these challenges, intermodal volumes in China are poised to grow. Beijing is encouraging Chinese manufacturers and shippers to move away from truck transport to reduce pollution from diesel exhaust, especially during the smog-prone winter months. Its Ministry of Ecology and Environment recently announced a push to increase rail freight capacity by 30 percent over the next two years to meet this mandate.

The Port of Nansha, located across the Pearl River Delta from Shenzhen and Hong Kong, is among the first Chinese ports to fully integrate intermodal into its development. When completed in 2020, the Guangzhou Nansha On-Dock Railway will be the first of its kind in South China. Its 50-mile rail link will connect the port with Guangzhou manufacturers, the national railway network and the New Eurasian Land Bridge, an increasingly popular rail route from China to Europe. For a small number of westbound, high-value cargoes, the trans-Eurasian rail service is a good “middle option” between ocean shipping and air freight.

Once Nansha finishes its intermodal facility, the interconnections could open up novel possibilities. According to John Painter, President & CEO of Guangzhou Port America, one major footwear importer is thinking about shipping Vietnamese-made goods by sea to Nansha, then loading the containers onto rail cars and moving them overland to Europe.

The extra land-side connections will further support Nansha's ocean freight business, which is growing eight to ten percent annually. Nansha is rapidly moving up the ranks of the world's busiest container ports, buoyed by regional changes. 

"When Hong Kong grew more congested in the 1990s, many businesses moved out to the Shenzhen area,” says Painter. “Now that Shenzhen has become crowded too, many of those businesses are migrating out to the western side of the Pearl River Delta where costs are lower. Strategically, we are well-positioned to absorb these companies' cargoes, and with our on-dock rail capabilities we will help connect the hinterlands as manufacturing continues to push inland.”

Nansha's value proposition is simple. Producers on the west side of the delta can keep trucking their containers to the Port of Shenzhen, two hours away, or they can use the Port of Nansha, which is closer and less costly to reach. According to Painter, many U.S. retailers save 30-50 percent on their Guangzhou-origin drays when they switch to Nansha, helping the port generate rapid growth in cargo to North America.

The shift is reflected in the numbers. Today, Nansha has nearly 100 container services and 15 million TEUs of annual volume with busy routes to Europe, Asia and Africa. The port has four services to the U.S. West Coast, and Painter says the market is ready for an East Coast call by early next year.

A Green Solution

The container freight market is highly competitive, both for seaports and shipping companies, and small cost differences add up quickly when multiplied over thousands – or millions – of container moves. For ports with the right infrastructure, intermodal rail can change the equation for shippers and attract new business even if the final destination is far inland. 

And since rail emits much less CO2 per mile than trucking, intermodal is a straightforward way to reduce the carbon intensity of door-to-door shipping. As the industry looks for ways to meet ambitious emissions reduction targets, every extra contribution helps. – MarEx 

The opinions expressed herein are the author's and not necessarily those of The Maritime Executive.

HP Sells Network Security Business TippingPoint To Trend Micro For $300M | killexams.com real questions and Pass4sure dumps

On the heels of Dell buying EMC for $67 billion and Western Digital buying SanDisk for $19 billion, HP is selling off its TippingPoint network security business to TrendMicro for $300 million. TippingPoint is a provider of next-generation intrusion systems and network security solutions, and HP says that in future it will resell network security services from partners (including TrendMicro) rather than own its own assets.

The move comes in advance of HP completing a break-up of its business into PC and corporate services, a move it announced last year would be complete by the end of this fiscal year.

HP was rumored in September to be shopping TippingPoint for between $200 million and $300 million. The deal is expected to close by the end of Q4.

Trend Micro says that the deal will include security technology, IP, industry expertise and TippingPoint’s customer base. It will be combining TippingPoint’s business with its existing network security operations in a new business unit called Network Defense.

At the same time, HP says that it is pulling out of having its own network security business and will instead partner with third parties for such services “so we can invest in other areas of our security portfolio.” HP says that after the deal closes it will continue to partner with TippingPoint as a “strategic customer and partner.”

Trend Micro and HP have had a strategic partnership in place since 2014. Trend Micro is positioning this as its way of completing the range of security solutions that they can offer to enterprises, while keeping some continuity in the HP relationship.

“Organizations need a layered threat defense working seamlessly across the enterprise to address threats before, during and after an attack,” said Eva Chen, CEO of Trend Micro in a statement. “This new next-generation network defense solution combines our best-in-class network breach detection system, with proven intrusion prevention and response capabilities from TippingPoint.  Given our tenure with both HP and TippingPoint technology, we are excited about the agility of this acquisition and the value it will create for customers.”

The rise in cloud computing and IP-everything has led to an increase in malicious hacking and other cybercrime, and that in turn has led to a much larger priority for network security investments among enterprises.

But at the same time, as the space becomes more sophisticated, it looks like we may see yet more companies emerge that focus just on security rather than trying to offer a full stack of IT services.

TippingPoint became a part of HP in 2010, when its previous owner 3Com was acquired by HP for $2.7 billion. Before that, 3Com bought TippingPoint in 2005 for $442 million — making today’s $300 million price something of a steal.

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