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00M-662 | IBM Security Systems Sales Mastery Test v2

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00M-662 - IBM Security Systems Sales Mastery Test v2 - braindump

Vendor IBM
Exam Number 00M-662
Exam Name IBM Security Systems Sales Mastery Test v2
Questions 65 Q & A
Recent Update April 18, 2019
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00M-662 IBM Security Systems Sales Mastery Test v2

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00M-662 exam Dumps Source : IBM Security Systems Sales Mastery Test v2

Test Code : 00M-662
Test Name : IBM Security Systems Sales Mastery Test v2
Vendor Name : IBM
Q&A : 65 Real Questions

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IBM IBM Security Systems Sales

power methods Bucks The IBM fashion And Grows

April 24, 2019 Timothy Prickett Morgan

The energy methods company continues to develop, and that is first rate news for all IBM i shops, particularly for these of us who actively want for there to be boisterous competitors in server processors and methods architecture. It comes as no shock that we feel huge Blue nonetheless has a lot to offer when it involves engineering systems that provide precise differentiation available in the market. the ongoing increase of power techniques – conserving the happiness of the immense IBM i and AIX consumer bases and expanding the Linux base – is what's required for IBM to continue to make the heavy investments in processor and device design that it has carried out on the grounds that launching the power architecture again in February 1990.

IBM has achieved slightly of rejiggering in its financial reporting segments because it prepares to soak up open source utility large pink Hat, which it provided to acquire for $34 billion final fall, into its firm someday in the 2d half of this yr. This rejiggering became also executed as IBM is preparing to promote the Domino collaboration utility and a number of on premises advertising applications to HCL, sells off its final marketing applications to Centerbridge, and has just completed selling off its Seterus personal loan servicing enterprise to Cooper neighborhood. within the first quarter, these companies represented around $417 million in revenues, so this time next year, when these groups are long past, the Q1 2019 numbers could be that much decrease when looked at from a relentless operations viewpoint.

The good information is that red Hat is a $three billion (annual) software enterprise growing to be at 25 percent or so, and its numbers will snap in and greater than make up the change. As part of the reporting section rejiggering, IBM merged its cloud utility and so-called cognitive utility into one group – cognitive skill database, analytics, and transaction processing structures – and also merged its protection features with its security software. The latter makes decent feel. I consider it's a stretch to call databases, transaction monitors, a lot of middleware, and such “cognitive” however IBM has to are trying to form some kind of rejuvenation story that Wall highway will buy – as do all IT providers that have been round for as long as large Blue has been.

in the first quarter ended in March, IBM’s complete revenues have been $18.18 billion, down 4.7 percent, and the enterprise posted web income of $1.59 billion, down 5.2 %. IBM is generating numerous cash, youngsters nothing like a hyperscaler does, and entire the quarter with $18.14 billion in cash and securities, roughly akin to that first quarter of earnings. IBM is build up its struggle chest to pay for that pink Hat deal, and is selling those software units above to elevate funds to pay off red Hat shareholders, who have given the acquisition the green light. (Regulators within the u.s., Europe, and China have yet to weigh in, but they'll.)

IBM’s programs neighborhood, which peddles device z and vigour systems servers in addition to storage arrays and software and operating programs for these contraptions, had earnings of $1.33 billion to reseller partners and end users, down 11.5 p.c, with an additional $163 million bought to other IBM groups and divisions, up 6.5 percent year on yr. complete systems revenue got here to $1.forty nine billion, down 9.8 percent. We estimate that within these figures, IBM offered about $907 million in methods hardware (including up server and storage hardware) externally, down 16 percent, and working device salary got here in at $428 million, down 2 %. We reckon that gross gains for all of techniques neighborhood had been round $628 million, however due to ongoing investments, pricing force within the server market in widespread, higher part expenses, an destructive mixture of equipment z mainframe revenue, and investment in future gadget z15 and Power10 processors, IBM booked a pretax lack of $202 million in the universal methods business. That’s really the same level of pre-tax loss IBM had within the 12 months-in the past duration. the first quarter is all the time a nasty one for IBM’s profitability in systems, so here's nothing new, and over the route of a full year, huge Blue makes money.

Jim Kavanaugh, IBM’s chief fiscal officer, observed on a call with Wall street analysts closing week that the powerful U.S. greenback has as soon as once again supplied a headwind that diminishes the effect of foreign places income as offers in euro, ponds, yen, renminbi, and other currencies convert into fewer U.S. bucks than they would have a 12 months in the past. For IBM universal, if you measured its growth at consistent forex, it is simply down 0.9 p.c, in comparison to the four.7 percent decline as pronounced. For the mainframe, the as GAAP profits as mentioned changed into down 39 % in the quarter, and well-nigh the identical at down 38 % at regular foreign money, while for energy methods the as-pronounced sales have been up 6 percent however were up 9 percent at steady foreign money. IBM’s storage income inside techniques group fell 11 p.c at consistent forex but 13 % as stated. operating methods revenues, which comprises perpetual licenses for IBM i, AIX, and Linux however a plenty greater chunk that's for month-to-month licenses for the gadget z application stack, rose with the aid of 2 % as mentioned however expanded by 5 percent at regular forex.

As we remind you once in a while, the issue to consider for IBM as a whole is only how big its authentic techniques enterprise is, for those who add in all the software, technical aid, consulting, outsourcing, and financing that the enterprise does for its system z and vigour systems lines. We take a stab at estimating this every quarter, and this time round, in Q1 2019, we reckon that this true systems business had sales of $5.ninety five billion, up 4.7 %, and that its gross earnings were around $3.42 billion, up 12.6 percent. (None of this comprises IBM’s public cloud revenues, which we may argue belong in right here, or its database or application software, which you could add on.)

this fashion of issues makes IBM look as effective in systems because it in reality is, as adversarial to so-Nineteen Nineties-meets-the-2010s approach that IBM talks about itself. To be fair, IBM can best discuss itself in a way that it's measuring itself, and readability has no longer continually been the actual aim of financial reporting. just sufficient readability to preserve investors and regulators happy is the real intention because too a great deal counsel can cause extra problems for a publicly traded business than no longer ample. In any experience, this true systems enterprise groundwork represents about a third of the enterprise’s revenues and about 40 p.c of its gross gains, reckoning on the quarter.

That brings us to energy techniques, the iron upon which IBM i runs. here's the sixth consecutive quarter that the energy programs enterprise line grew, and the push of Linux on vigor is paying off, primarily in the HPC space. SAP HANA in-reminiscence processing, and quite a few kinds of information analytics, chiefly the kind that makes use of computer learning with GPU acceleration to deliver the practising for neural networks. The Power9 improve cycle for purchasers running big workloads on Oracle 11g and 12c as well as IBM Db2 databases is also helping, in particular on the excessive conclusion of the vigor line. “both the high conclusion and entry level choices posted effective growth this quarter as clients proceed to adopt this new expertise,” Kavanaugh observed in reference to revenue of power-based mostly iron.

but power-based mostly storage earnings, just like the high conclusion DS8800 disk arrays, took it on the chin slightly in Q1 2019, and that was due to the downdraft within the mainframe market, which is due in general to the proven fact that the gadget z14 is in the seventh quarter of its lifestyles. it would seem to be that IBM wants a new technology of mainframes (most likely the device z15), however that probably won’t occur except 2021 or so, when the Power10 chips are additionally expected to be put into at the least two exascale-classification supercomputers and also be unfold across the greater familiar vigor programs line.

according to our salary model for energy server sales and storage revenue in line with vigour iron (like the DS sequence), right here is how we consider the quarter mapped out compared to those due to the fact the extremely good Recession all started in 2009:

the first quarters for 2017, 2018, and 2019 were trending upwards, although just a little, and would have regarded even superior had storage hardware income not taken a 13 p.c dive. simply so that you don’t need to squint your eyes there, we believe that IBM had $302 million in power techniques income – once again, including servers in response to vigor processors as well as a portion of the storage array hardware revenue that come from things just like the DS collection – up 3.8 percent. This does not take note of income of working programs for power iron or earnings of vigour machinery to IBM’s outsourcing purchasers. That could have introduced radically to the income circulate from energy, but we have no method of guessing how a lot that may well be. We these days went out on a limb to try to reckon these numbers for all of 2018, and that is about as far as we think comfortable doing.

connected stories

vigor methods: driving greater revenue Than originally notion

Taking At Stab At Modeling The power techniques enterprise

energy systems maintain growing To finish Off 2018

methods A vivid Spot In combined results For IBM

The Frustration Of no longer understanding How we're Doing

power systems Posts increase in the First Quarter

IBM’s techniques neighborhood On The financial Rebound

massive Blue earnings, Poised For The Power9

The power Neine Conundrum

IBM Commits To Power9 improvements For large vigor methods stores


IBM Vet Peter Porter Named Oracle Federal gadget revenue Director

Peter Porter

Peter Porter, previously a certified customer govt at IBM‘s (NYSE: IBM) public sector enterprise, joined Oracle (ORCL) as director of federal device earnings, G2Xchange and so forth said Monday.

He has greater than 30 years of know-how earnings event and is liable for main a crew of authorities that offers Oracle programs to federal civilian businesses.

Porter held a 29-12 months career at IBM, the place he in the past managed the enterprise’s business building efforts focused on the U.S. Postal carrier and income of the IBM Smarter Cities portfolio.

prior in his corporate profession, he worked in income positions at Tektronix and Hewlett-Packard.

verify additionally

The U.S. military has awarded different transaction agreements to five contractors to supply preliminary designs …

Iridium Communications (Nasdaq: IRDM) suggested $133.7M in complete income for the primary quarter of 2019, …


IBM Tops street Estimates On profits, Comes Up brief On income Expectations

IBM (NYSE: IBM) beat Wall highway estimates on income once more, but got here in short of expectations on salary as it continues to shift its focal point far from hardware and toward cloud computing.

First-quarter adjusted revenue got here in at $2.25, beating road estimates of $2.22 per share. revenue came in at $18.2 billion, wanting the street estimate of $18.5 billion.

The salary and income represented a year-over-year decline from $2.45 a share and $19.1 billion within the equal quarter a 12 months in the past.

The business issued 2019 adjusted EPS guidance of at least $13.90, simply beneath analysts' $13.91 estimate.

"within the first quarter, our cloud revenue increase accelerated, and we once more grew in key, excessive-price areas in Cloud and Cognitive software and in consulting," referred to IBM Chairman, President and CEO Ginni Rometty. "IBM's investments in inventive applied sciences coupled with our trade competencies and our commitment to have faith and security place us smartly to support clients flow to chapter two of their digital reinvention."

Q1 Highlights
  • Cloud and Cognitive application earnings of $5 billion, down 2 %, but up 2 p.c when adjusted for foreign money.
  • global enterprise capabilities earnings of $four.1 billion, flat yr-to-year.
  • world expertise features revenue of $6.9 billion, down 7 %.
  • systems salary (hardware and operating methods application) of $1.3 billion, down eleven %.
  • IBM’s shares are up simply a bit over 25 p.c year thus far. Most analysts trust IBM can predict greater increase subsequent yr because it starts to know the fruits of its acquisition of open source cloud utility enterprise purple Hat.

    fee motion

    IBM shares closed up 0.85 % at $145.14 on Tuesday and were down somewhat in after-hours buying and selling. 

    linked links:

    IBM Rises After q4 revenue Beat, Cloud profits Up 12%

    Analysts Applaud IBM's move To Make Watson obtainable go-Cloud

    photo credit score: Mark Ahsmann (own work), via Wikimedia Commons

    © 2019 Benzinga.com. Benzinga doesn't give funding guidance. All rights reserved.


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    IBM launches IBM Z, a revamped mainframe with pervasive data encryption

    IBM is betting big on pervasive encryption with a new mainframe dubbed IBM Z that may land new workloads amid data breaches.

    The company has rolled out the IBM Z, its next-generation mainframe that's capable of handling 12 billion encrypted transactions a day. The general idea is that IBM Z will encrypt all data all the time and reduce the attack surface for enterprises about 92 percent.

    With the mainframe repositioning, IBM is looking to juice sales of its stalwart z system lineup. At the heart of IBM Z is an encryption engine that will encrypt data associated with any application, cloud service or database.

    The timing is handy given the surge in data breaches and regulations such as the EU's General Data Protection Regulation. Mainframes are still widely used in financial services.

    As EU's General Data Protection Regulation (GDPR) looms, tech vendors ready pitches | Video: Tech vendors start lining up their GDPR pitches |

    "We think this will be broadly adopted across financial services, government, retail and travel and transportation," said Ross Mauri, general manager of IBM Z. "The encryption is critical for all industries. This new system allows for a customer to encrypt all data on the mainframe. This feature rose to the top regardless of industry or country. Security is a board level issue."

    IBM said it co-designed the IBM Z with 150 clients including security experts and chief security officers. The last time IBM respun the mainframe was when it virtualized Linux and open source software about 15 years ago.

    Make no mistake. Mainframe sales have a significant impact on IBM's hardware business. There will certainly be an upgrade cycle, but what's unclear is whether IBM can expand the reach of the IBM Z with its approach to encryption. Mauri said IBM so far has preached and collaborated with the base, but the company brings on anywhere from 5 to 15 new Z customers a quarter.

    Mauri said the core of the system--software, hardware and firmware--is usually in development about 3 years. Engineers have been working on the base technologies for IBM Z for 5 years. "Customers have been engaged for more than 2 years," said Mauri.

    Big Blue also said it plans to build six IBM Cloud Blockchain data centers with IBM Z as the encryption engine. Those IBM Cloud Blockchain data centers launched in New York, London, Frankfurt, Sao Paolo, Tokyo and Toronto to cater to the financial services sector. Mauri said more blockchain centers will be added.

    Blockchain explained in plain English | Why Blockchain ushers in the second generation of the internet | Executive's guide to implementing blockchain technology

    "There are six that we've built and more in the future," said Mauri. "We located them around the world for latency and more for regulations and data locality."

  • The pervasive encryption approach includes:
  • Data is encrypted at rest and in flight wherever it resides. In addition, data can be encrypted in bulk given improvements in the silicon dedicated to the cryptographic algorithms.
  • IBM Z protects millions of encryption keys with tamper responding hardware that self destructs at any sign of intrusion.
  • Encrypted application programming interfaces so developers can build applications and services.
  • As for pricing, IBM unveiled three container pricing models. Pricing for new microservices and applications can be co-located based on quality of service requirements. Application development and test environments will be tripled so capacity can be raised without a license increase. And there's pricing model for payment systems, which is based on the volume of payments not capacity.

    These new pricing models will be available by the end of the year for z/OS V2.2 and z/OS V2.3.

    IBM Z will be able to support 12 billion encrypted transactions a day, two million Docker containers and 1,000 concurrent NoSQL databases via three times the memory of the z13 and 3x faster I/O and transaction processing.


    How to Add Gamification to Your B2B Marketing Strategy

    See how Mint.com, SAP, IBM, Ford and Facebook use gamification for everything from lead gen to sales and CX

    “I hate games” said no one ever.

    Who doesn’t love a good game? Since the first arcade game was installed in 1971, the gaming industry has seen tremendous growth and is a $91 billion industry today. From Pac-Man to Angry Birds to Grand Theft Auto, games are a major source of entertainment for players from all background and ages. The joy of competition and the allure of the high score has driven people to spend a lot of their time and money gaming. So, it is only natural that businesses use this proven engagement strategy to drive bottom line growth.  

    What is gamification?

    Defined as the “process of using game concepts and mechanics to engage users and change behavior”, gamification at its core is applying gaming principles and strategies in a non-game context. It’s intended to give potential customers a fun and easy way to engage with a brand while providing some sort of incentive to influence their behavior. According to Lea Sorrentino, Senior Digital Strategist at Bunchball, one of the most important things to consider while integrating game mechanics into your marketing strategy is

    Understanding your audience and what motivates them, having access to systems and performance data that drives your goals, creating a user experience that shows progress, provides feedback and creates a career path.

    The concept of gamification in marketing has been around for some time now, but until recently it was restricted to the realm of B2C marketers. Traditionally, most B2B applications of gamification focused on sales enablement, but that is slowly changing. One of the primary reasons behind B2B brands embracing gamification is the incredible opportunity it provides to measure and monitor engagement with a target audience. 

    What makes gamification work? Marissa Aydlett, SVP of Marketing at Appboy says,

    Marketers are incentivized by what makes their job easier and what positively impacts business—which makes gamification an interesting approach to explore.  Demandbase is an example of a B2B brand doing this well. They send direct mailers, personalized emails and messages to engage users while leveraging various channels and interesting gamification promotions to incentivize users. Organizations can also deploy gamification internally to encourage collaboration across marketing, sales and other teams and offices that leads to better results.

    A 2010 Harvard Business Review study on what motivated people at their jobs, found that an overwhelming number of people were motivated by a sense of progress. Game mechanics are essentially tools that measure and report data, and this data represents progress. Answer five more questions to level up. Refer a colleague and unlock a deal. Of course, for marketers, gamification isn’t all games. You’ve got metrics to achieve and ROI to measure. What do you hope to accomplish from your gamification strategy? What kind of behavior can you expect to drive? And most importantly, how will you leverage gamification in the B2B context? 

    Drive online community engagement

    As a marketer, you probably know how challenging it is to build and engage a thriving B2B brand community. Gamifying the community experience can help you drive engagement. SAP’s community network has over 2.5 million users including SAP employees and representatives from its vast corporate customer base. Members share information and answer questions about SAP products, repost key questions, and even help update and edit FAQs for different topics.

    “That means the majority of the content, the majority of the responses is actually happening by our customers,” states Mario Herger, Senior Innovation Strategist at SAP. “Those people are popping up as leaders in the area.”

    To gamify the community, SAP reviews how users are helping other users with social sharing of important community threads, solving typical user problems, commenting on certain products or issues, reposting, answering questions and overall activity are all desired goals.

    As a reward, SAP designates certain active users as “expert” in different areas. Experts enjoy a special status in the online community when they share information or answer questions.

    SAP’s online community is a quintessential example of gamification done well. Its reward program fulfills community members’ fundamental need for autonomy, competence and reliability, thereby driving long-term engagement. 

    Lead generation

    Lead generation is perhaps one of the key challenges for marketers reliant on inbound marketing. The sheer number of blogs, brands, and business profiles clamoring for attention out there, have made traditional methods of capturing lead information ineffective.

    Think about it, if your lead generation were to be fun and entertaining, you’d be so much more successful than the vanilla “please fill out this opt-in form” routine. To segment your target audience and to sell to them effectively, you’ll need to collect and organize relevant lead information. Gamifying your customer facing content will not only help you attract a lot more leads but will also help you keep them there by making experiences more engaging. This is the perfect tool for you to get those opt-ins and sign-ups. Companies like Mint.com (Intuit’s financial management solution) have successfully experimented with gamification to drive top of the funnel leads. Here’s how Mint is mining future leads through gamification:

    This is a simple quiz that featured on a Mint computer game intended for high school teens. The game asked questions related to personal finances in the real-world context. But what’s really interesting about this game, is that Mint is actually investing in leads. The target audience for this game are not going to be consumers anytime soon, however Mint is using gamification to talk to a demographic that will soon develop into their target persona.

    Speaking about creating a gamification framework, Marissa Aydlett, SVP of Marketing at Appboy says, “Laying out the framework for data structure is incredibly important, as it guides the way for leveraging user behavior to modify and personalize each individual user's experience. Through user data insights, organizations can deploy incentivized upsells, loyalty programs or access to areas of your product offering where they otherwise would not have engaged. In order to drive ROI, you need to understand what users are doing to help personalize their experience with your brand.”    

    Another great example of B2B gamification done right is IBM’s Innov8 platform. Innov8 is a part of an academic initiative by IBM to explain business process management (BPM) to students across universities in America. They gamified the training process and became an instant hit within a few days of going live in 2009. For IBM, Innov8 proved to be the proverbial golden goose, becoming IBM’s top lead generator. The objective of the game is to “Level-up your skills and discover how to make our Planet smarter, revolutionize industries and solve real-world business, environmental and logistical problems.” Top executives across leading organizations embraced the game. Within 5 months of its release to the general public, the game resulted in 100X the investment put into it. Tracking the people who played the game, resulted in phenomenal sales for IBM. Innov8 is free to play, but users need to sign up before playing.

    For B2Bs already using email automation for lead generation, gamification is an excellent way to keep customers coming back. Integrating game tactics into your email lead generation strategy is actually pretty simple – make email signup a participation requirement. Your tool’s drip campaign capabilities can send regular reminders to customers, encouraging them to keep engaging. Moreover, major email automation providers such as Eloqua, MailChimp, Clickback, TargetHero, Campaign Monitor, etc. can help you track the success (open rates & CTRs) of your gamification strategy. 

    Sales training and performance management

    If gamification can give your marketing efforts a boost, so can it to your sales team as well. According to an Aberdeen Group study of top performing sales teams, after financial compensation, the next key motivators for sales professionals are internal recognition, and competition.

    7 ways gamification improves the effectiveness of your sales team:

  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Improves long-term performance:Traditional incentive programs such as contests might help change short-term behavior, but they rarely inspire on-going improvements. Gamification is easier to manage and does require significant resource allocation.
  • Prompt and effective onboarding:Gamification can help new hires and associates quickly assimilate into the organization - it jumpstarts engagement, reduces turnaround time and significantly shortens the onboarding time.
  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Provides individualized motivation: Through gamification, each sales rep receives a unique experience mapped to their personal behaviors, as well as formal training and coaching in both sales and product knowledge.
  • Improves resource adoption and utilization: Organizations utilizing gamification can motivate their sales rep to input high-quality, accurate data into the CRM system, while amping-up knowledge sharing between partners from external channels.
  • Delivers real-time feedback: As gamification constantly monitors performance and results, your sales reps receive real time feedback, rather than having to wait for weekly meeting or annual reviews.
  • Offers better customer experience: Engaged, well-trained sales reps are more likely to deliver a superior customer experience.
  • Considering how competitiveness has been an integral component to sales success, it’s only logical to add sales gamification into your sales team.  Furthermore, factors such as training programs, operations and team management have a direct impact on your revenue. While organizations should be looking at gamification as a long-term strategy, Sorrentino believes that sales gamification must be frequently optimized to ensure relevancy in the program. He says, “Sales organizations tend to leverage community and competition more than most programs. But people are fundamentally motivated by the same intrinsic concepts: purpose, progress, mastery, autonomy, and community. Sales implementation should be long-term engagements but should be frequently optimized. Goals and targets change, which means the program has to grow. It is not about being short-term or long-term, it is about maintaining relevancy in the program.”

    The potential to test and apply gamification to your sales team is virtually limitless. It could be as simple as setting up a leaderboard (although a leaderboard doesn’t really qualify as a game) to complex CRM integrations. To be effective, your gamification strategy for sales performance management must combine motivation, data and interactive design. Integrating these elements will help you promote collaboration and other high value behaviors throughout your sales channels, ultimately driving more revenue for your business.

    Automobile giant Ford wanted to improve the effectiveness of its sales and service reps across 450 dealerships. To do so, they integrated gamification into their employee Learning Management System, which led to a whopping 471% increase in site usage. After gamifying the system, sales and service reps could work toward individual and team goals, compete with other dealerships and receive real-time feedback as they engaged in desired behaviors. The company also found a positive correlation between engagement and KPI metrics, including revenue and customer satisfaction.Gamification can lead to tangible, measurable improvements in business performance. Technology providers such as ConnectLeader, Appboy and Bunchball can help you put gamification to work to increase employee engagement, improve training and drive win rates from your sales team. 

    Improving customer experience 

    We know how critical positive customer experiences are. Gamifying the customer experience takes more than just adding points or badges. Designing a better customer experience requires a strategic shift, one based on in-depth analysis of the current state of your customer journey. You can either gamify individual touchpoints or entire sections of the customer journey. 

    Any key customer touchpoint could make use of gamification, from product exploration on your website to interactive troubleshooting. However, you must remember that great gamification simplifies customer interaction with your brand. It must overcome the pain points of your customer experience. 

    4 Strategies for crafting better customer experience:

  • Easy sign-up process: Customers appreciate a registration process. Avoid long forms or lengthy questions. Try to eliminate all barriers for a customer to join.
  • Personalize offers: Personalized offers inspire customers to purchase more and fosters brand advocacy.
  • Keep the rules simple: Loyalty programs need easy-to-understand rules. If your rules are complicated and confusing, customer will quickly lose interest in the rewards program.
  • Reward non-purchase activity: Make it easy for your customers to earn points. Most loyalty programs are abandoned because customers get bored with the slow reward accumulation.
  • Facebook’s bug bounty program is a classic example of gamifying customer experience through crowdsourcing. Google, Uber, Mozilla and Adobe, all run bug bounty programs that reward users who help keep the community safe by reporting vulnerabilities in their services. 

    Several banks and other financial institutions gamify their product exploration experiences with product quizzes and trivia. By infusing basic gamification elements like this, you can help your customers find appropriate products quickly and it is way more fun way than reading fine print. 

    What’s next in gamification? Marrisa says, “Smart marketers understand that the world is evolving. Users are active on multiple devices across variety of channels. Marketers need to use gamification across these different channels so a single user feels like they are engaging in one fluid and holistic experience.” 

    Game on!

    Many brands have achieved great success with gamification to motivate customers toward action. You could too. 

    If you’re thinking of introducing gamification into your marketing strategy, it’s best to test the water first. Start with small competitions, quizzes, and challenges that reward users differently and see what works best for your audience. Rinse and repeat. Good luck!


    Posts Tagged ‘LDRA’

    With an accompanying conference program entitled ‘We are the Internet of Things’, the organisers of this year’s Embedded World, in Nuremberg, Germany, set out its stall with a clear message.By Caroline Hayes, Senior Editor

    The halls of Messe Nuremberg were teeming, as visitors came to find out what the 900+ exhibitors were showcasing. They came from 37 countries, the organisers say, for a true cross section of the embedded industry.

    902 companies exhibited at this year's Embedded World, Nuremberg, Germany

    As the companies battled for space on the exhibition floor, a number also partnered up to make announcements about collaborative efforts.

    Green Hills Software was one such company, announcing tools and compilers for Imagination Technolgies’ MIPS CPU IP and also an announcement with ARM for the automotive space.

    The Green Hills’ tools and compilers for Imagination’s MIPS CPU IP includes support for the microMIPS code compression instruction set architecture. It is available now and supports MIPS 64bit Warrior M-class and I-class CPUs. Hardware virtualization versions will be available in the second half of this year.

    The collaboration with ARM is a compiler optimized for the ARM Cortex-R5 processor for automotive design. The latest version of the compiler scored 1.01EEMBC Automarks/MHz using the Cortex-R5 Traveo automotive MCUs from Spansion – a 30% increase on previous performance scores.

    As an international show, Embedded World offers the chance to discover other cores from other nations. One such is Cortus, based in the south of France. The company announced three new partners porting to its architecture, and simultaneously highlighted its two latest cores (the 32bit APS23 and APS25, based on a Cortus v2 instruction set). There was also collaboration news, with the announcement that Blunk Microsystems is to offer Target Tools IDE for Cortus software development. The Eclipse-alternative embedded software CrossStep IDE and TargetOS RTOS is available now for the APS processor cores. It is, says the company, fast, small, and pre-emptive RTOS ported to the APS architecture.

    Other partners were highlighted at the show, namely, the CycloneTCP, from Oryx Embedded, a dual IPv4/IPv6 stack which is interoperable with existing TCP/IP systems and ready for the next-generation of Internet connected designs, using the IPv6 protocol.

    There was also the news that Nabto’s device software now offers Cortus licensees “Skype-like” secure point-to-point connectivity from devices to smartphones, PCs and big data systems. The device software has a small firmware footprint for minimalist processor cores.

    Cloud ServicesAnnouncements at the show related to IoT, including Wind River’s IoT-Enabled Helix Portfolio. The company announced additional application and data services in the cloud to its OS and IoT software platform via Wind River Edge Management System, its recent, cloud-based technology stack that is part of the Intel IoT Platform. The Helix portfolio covers secure and managed intelligent devices at the edge of the network, through gateways, across the network, and up into the cloud. The company has integrated Edge Management System, with VxWorks RTOS, Wind River Linux, and Wind River Intelligent Device Platform.

    Wind River's Helix platform address IoT Cloud services

    IoT professional services were also announced, such as an IoT start-up package, device agent configuration, application/agent interfacing, cloud applications development, and IoT safety and security requirements support.

    The company also addressed the emerging markets of wearables and HPEC (High Performance Embedded Computing) markets with the Microkernel Profile for VxWorks. The small-footprint RTOS is designed to create IoT-ready differentiated devices, such as sensor hubs, microcontrollers, and wearables, as well as HPEC’s intensive data processing.

    Automated testingLDRA announced a collaboration, with Texas Instruments, supplying automated unit testing as part of the SafeTI Compliance Support Packages (CSPs) for the Hercules microcontroller software components. .

    Safe-TI saves development time and is an example of the spirit of collaboration at this year's Embeddd World

    The SafeTI CSPs save verification and development time by streamlining software validation and the static and dynamic analysis test results, with code traceability covering code quality metrics help customers comply with functional safety standards. The CSPs are now available for the HALCoGen software, a graphical device configuration and driver generation tool for Hercules MCUs, and also for the Hercules SafeTI Diagnostic Library, made up of software functions and response handlers.

    LDRAunit is an IDE for automated unit test generation and management which can be used to re-execute the unit-level tests within their own environment in order to speed up system verification. Jim McElroy, Vice Presidnet of Marketing, LDRA, explained that it takes the smallest piece of testable software in an application, and isolates it from the rest of the code and determines whether it is behaving as it should. Code units can be tested separately before being integrated into modules and then systems. The benefit of this is that it is easier to identify parts of the code which may be falling short of expectations. It is also able to generate test case drivers in the application language, which can be C, C++, Ada or Java so that it is executable on the host development and target platform.

    Lynx moves to ARMSecurity was another mentioned in the same breath as IoT at Embedded World, and Lynx Software Technologies focused on security with its announcement that it is moving to ARM-based processors for its LynxOS 7.0 RTOS and LynxSecure separation kernel hypervisor.Initially, the LynxOS 7.0 will migrate to the ARM Cortex-A processor cores, such as those available from Freescale, Texas Instruments and Xilinx.

    LynxSecure is being migrated to Cortex-A processor cores that offer hardware virtualization support.“Data security is always important, but in industrial, transport and health systems it is absolutely vital as the equipment may be implementing life-sustaining functionality,” said Nandan Nayampally, vice president of marketing, CPU group, ARM. “Moving LynxOS 7.0 to the ARM Cortex-A processor family will help our partners deliver on the promise of a secure, reliable and connected world,” he added.

    The LynxSecure separation kernel hypervisor adds security features, such as isolation on a single hardware platform, and separating the memory, CPU and devices without requiring an auxillary OS. The hypervisor’s virtualization technology sits above the separation kernel, and uses hardware virtualization features found in the newest ARM cores, can provide performance very close to the native speeds for guest operating systems running in the isolated domains. The kernel can securely separate different networks in the IoT gateways, and it can securely partition persistent storage to isolate critical information from malicious threats.

    Robert Day, Vice President of Sales and Marketing, LynxWorks Software described the separation kernel and “Type-0” hypervisor bare-metal architecture, as being designed from the ground up, which is the differentiating feature, he notes, as it removes the unnecessary functionality from the security sensitive hypervisor mode, yet virtualizes guest OSes in a small, standalone package. This combination allows it to run one or more guest OS (real-time or GPOS) on embedded, desktop or server platforms.

    In addition to support for ARM, LynxOS 7.0 currently supports the most popular reference targets in the Intel and PowerPC architectures, explained Robert Day, including the Intel 4th Generation Core, and the Freescale QorIQ processors. LynxOS 7.0 Board Support Packages are available for targets from GE Intelligent Systems, Curtiss Wright, and Extreme Engineering.

    Security was also a theme for Vector Software, as it announced the latest verison of its VectorCAST 6.3, with a micro harness architecture to address the smaller microprocessor of IoT and M2M applications.

    The company believes that IoT and M2M will drive some intelligence back to the periphery of the network, making autonomous operation of end points a critical focus.

    The new version also provides enhancements for test collaboration, Change-Based Testing (CBT), and massively parallel testing, designed to leverage test cases and test results across the enterprise. Code changes can be independently test by running only those tests affected by the source code changes, reducing test cycle times.

    ARM mbedTwo more big names, ARM and IBM, used the show to unveil the ARM mbed IoT Starter Kit – the Ethernet Edition, engineered to channel data from Internet-connected devices directly into IBM’s Bluemix cloud platform.ARM supplies the secure sensor environment and IBM provides cloud-based analytics, mobile and application resources, for prototyping both devices and services for the IoT.

    The kit consists of an ARM mbed-enabled development board from Freescale, powered by an ARM Cortex-M4 based processor, together with a sensor IO application shield.

    Future versions of the kit will run the new ARM mbed OS and use ARM mbed Device Server software to increase the range of security, communication and device management features that can be integrated. The pair also talked about future versions for cellular, Wi-Fi and Thread technologies.

    “The Internet of Things is about bringing the physical and digital worlds closer together, to allow businesses to better understand and interact with what is happening around them,” said Meg Divitto, Vice President for IoT, IBM. “In order to make this work for businesses, it needs to be simple to connect physical devices into the cloud, and to build applications and insights around them. IBM Bluemix and the new ARM mbed starter kit are designed to substantially enhance that effort.”

    Other ARM mbedOS news in Nuremberg, was the Express Logic announcement that it was to join the ARM mbed ecosystem for IoT product development. Its ThreadX RTOS and NetX Duo IPv6 network stack will support mbedOS with RTOS capabilities and networking for IoT networked applications, with the connectivity, security and device management for IoT devices.

    Express Logic joins the ARM mbedOS ecosystem

    ThreadX brings priority-based, pre-emptive scheduling and Preemption-Threhold Scheduling, priority inheritance, event chaining, event-trace, runtime stack analysis and deterministic processing, as well as safety certification for TUV IEC 6150 and IEC 62304 for medical, industrial and transportation applications, with DO-178B for avionics.

    The addition of NetX Duo provides both IPv4 and IPv6 functionality for developers to configure interface addresses automatically through its Stateless Address Autoconfiguration protocol, to harness the billions of additional IP addresses that will be available with IPv6.

    Australian company, Altium, made several announcements, including updates to its Designer PCB design tool. Atium Designer 15.1 now includes a wizard for xSignals that is claimed to save time on configuring length-matching rules, and a bikini overlay support has been added for rigid-flex designs, so that users can add layer to view in 3D. There is also now a 3D PDF output documentation, to view a PCB design in 3D from any compatible PDF viewer.

    The company also announced the release of the TASKING C compiler for the Renesas RH850 microcontroller family and for the Generic Timer Module (GTM-IP MCS) from Robert Bosch.The RH850 is used in many automotive applications and hte GTM IP module is used in generic timing for power train, power steering, chassis and transmission control.

    The first stable release of the C compiler for the GTM/MCS will be available this month and joins the C compilers integrated into releases of TASKING’s automotive tool suites for Infineon’s TriCore/AURIX, Freescale’s Power Architecture Qorriva, STMicroelectronics’ Power Architecture SPC5xx as well as the Renesas RH850.

    Caroline Hayes



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