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correct cloud suppliers 2019: AWS, Microsoft Azure, Google Cloud; IBM makes hybrid circulation; Salesforce dominates SaaS | killexams.com Real Questions and Pass4sure dumps

The paintings Of The Hybrid Cloud

Cloud computing is insatiably gobbling up greater of the backend features that power companies. however, some businesses have apps with privacy, protection, and regulatory calls for that prevent the cloud. right here's the way to locate the right mix of public cloud and personal cloud.

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The true cloud suppliers for 2019 have maintained their positions, however the topics, suggestions, and processes to the market are all in flux. The infrastructure-as-a-carrier wars were largely decided, with the spoils going to Amazon net features, Microsoft Azure, and Google Cloud Platform, however new applied sciences akin to artificial intelligence and computer gaining knowledge of have opened the field as much as different avid gamers.

in the meantime, the cloud computing market in 2019 will have a decidedly multi-cloud spin, as the hybrid shift by means of players such as IBM, which is acquiring red Hat, might exchange the landscape. This year's edition of the accurate cloud computing suppliers also aspects software-as-a-carrier giants that allows you to more and more run greater of your commercial enterprise's operations via expansion.

One element to note about the cloud in 2019 is that the market is rarely zero sum. Cloud computing is driving IT spending average. for instance, Gartner predicts that 2019 international IT spending will enhance three.2 p.c to $three.76 trillion with as-a-provider fashions fueling everything from records core spending to commercial enterprise application.

actually, it be fairly possible that a large business will devour cloud computing services from each dealer in this ebook. The real cloud innovation may well be from valued clientele that combine and fit the following public cloud vendors in wonderful ways.

Key 2019 subject matters to observe among the many properly cloud providers encompass:

To that conclusion, we're taking a unique approach to our cloud buying e book and breaking the gamers into the big 4 infrastructure providers, the hybrid players, and the SaaS crowd. This categorization has pushed IBM from being a large infrastructure-as-a-carrier participant to a tweener that spans infrastructure, platform, and application. IBM is extra deepest cloud and hybrid with hooks into IBM Cloud as well as other cloud environments. Oracle Cloud is essentially a application- and database-as-a-service company. Salesforce has turn into about approach greater than CRM.

AWS sees 2019 as an funding 12 months, as it ramps its know-how buildout in addition to add income personnel. Amazon failed to quantify the greater investment, but mentioned it would replace throughout the yr.

On a convention call with analysts, CFO Brian Olsavsky observed 2018 become a lighter than anticipated year for capital fees. "AWS maintained a very robust growth expense and persisted to carry for customers," he stated. "2018 become about banking the efficiencies of investments in people, warehouses, infrastructure that we had put in place in 2016 and '17."

The cloud issuer is the chief in infrastructure-as-a-carrier and relocating up the stack to everything from the internet of issues to artificial intelligence, augmented reality, and analytics. AWS is far more than an IaaS platform nowadays.  AWS grew forty five % within the fourth quarter -- a clip that has been strong for the ultimate year.

When it involves builders and ecosystem, AWS is challenging to desirable. The enterprise has a wide array of partners (VMware, C3, and SAP) and builders transforming into the ecosystem. AWS is typically the primary beachhead for enterprise players earlier than they extend to a multi-cloud strategy.

The big question is how far AWS can prolong its reach. AWS can also be a hazard to Oracle on databases as well as a bevy of other groups. via its VMware partnership, AWS also has a robust hybrid cloud approach and can meet enterprise wants numerous methods.

AWS' method became evident at its re:Invent convention. The demonstrate featured a barrage of functions, new items, and developer candies that became hard to song. artificial intelligence is a key area of boom and a core income pitch for AWS as it becomes a computer gaining knowledge of platform. based on 2nd Watch, AWS customers are going for these high-growth areas and seeing the cloud company as a key cog for their desktop learning and digital transformation efforts.

2nd Watch found that AWS' 2018 quickest starting to be services had been right here:

according to 2nd Watch utilization, essentially the most time-honored AWS capabilities are:

additionally: What serverless structure really potential, and the place servers enter the graphic

Analytics and forecasting could be one area worth observing for AWS. As AWS rolls out its forecasting and analytics services, it be clear that the enterprise can develop into more intertwined with real business functions. 

AWS' reach continues to extend in distinctive directions, however in all probability the one to observe the most is the database market. AWS is shooting more database workloads and has emphasized its client wins. A circulate to launch a fully managed doc database takes direct aim at MongoDB. should AWS capture greater commercial enterprise records, it will be entrenched for a long time to come back because it continues to conform features and promote them to you. 

Microsoft Azure is the solid No. 2 to AWS, however's complex to directly examine both businesses. Microsoft's cloud enterprise -- dubbed industrial cloud -- contains every thing from Azure to workplace 365 commercial enterprise subscriptions to Dynamics 365 to LinkedIn capabilities. then again, Microsoft's strong commercial enterprise heritage, software stack, and records middle equipment like windows Server provide it a familiarity and hybrid approach that wears smartly.

For differentiation, Microsoft has concentrated closely on AI, analytics, and the information superhighway of issues. Microsoft's AzureStack has been a further cloud-meets-statistics center effort that has been a differentiator.

CEO Satya Nadella, on Microsoft's 2nd quarter salary convention name, referred to the business's cloud unit is honing in on verticals akin to healthcare, retail, and monetary capabilities. This method comes right out of the commercial enterprise utility promoting playbook. 

Nadella pointed out:

From a mix of features, it begins always with, i'd say, infrastructure. So here's the facet and the cloud, the infrastructure getting used as compute. truly, you might say the measure of a corporation going digital is the amount of compute they use. So this is the bottom. Then on properly of that, of course, all this compute skill it be getting used with information. So the statistics property, one of the vital biggest issues that occurs, is individuals consolidate the statistics that they've and so they can intent over it.  and that's the reason where issues like AI capabilities all get used. So we truly see that route the place they're adopting the layers of Azure.

effectively put, Microsoft is selling a wide array of cloud items, but it's complicated to escape software-as-a-carrier versus Azure, which would extra directly compete with AWS.

Macquarie estimates that Azure salary in Microsoft's fiscal second quarter become $2.75 billion for an annualized run rate of about $eleven billion. Sarah Hindlian, an analyst at Macquarie, said in a analysis be aware:

Microsoft has been capable of differentiate Azure in a couple of vital approaches, such as the company being both enterprise pleasant and aggressive in layering in unique and incremental features reminiscent of artificial Intelligence, Azure Stack, Azure Sphere, and a broad focal point on facet computing and more advanced and complicated workloads.

certainly, Microsoft's potential to target industries has additionally been a win. specially, Microsoft has won over tremendous agents that don't are looking to accomplice with AWS considering the fact that they compete with Amazon. Microsoft also started highlighting more customer wins together with gap in addition to Fruit of the Loom.

That take changed into additionally echoed in different places. Daniel Ives, an analyst at Wedbush, spoke of AWS remains the big dog, however Microsoft has some interesting advantages within the container -- principally a powerful firm and ground video game. Ives wrote:

while Jeff Bezos and AWS proceed to certainly be a huge drive in the rising cloud shift over the coming years, we trust Microsoft with its army of partners and committed revenue force have a tremendous window of probability in 2019 to convert enterprises to the Azure/cloud platform in accordance with our recent in-depth discussions with partners and shoppers.

with no trouble put, Microsoft can couple Azure with its different cloud features similar to office 365 and Dynamics 365. With Azure, Microsoft has a neatly-rounded stack, ranging from infrastructure to platform to functions to run a enterprise.

Google Cloud Platform has been winning larger offers, has a new leader with Oracle veteran Thomas Kurian and is seen as an excellent counterweight to AWS and Microsoft Azure. youngsters, Google is rarely divulging annual earnings run expense or offering lots information on its cloud financials.

On Google's fourth quarter profits convention call, CEO Sundar Pichai referred to a large number of facts elements for Google Cloud Platform (GCP). youngsters, analysts had been frustrated with the aid of the lack of revenue disclosed. To kick off 2018, Pichai mentioned Google's cloud profits turned into $1 billion a quarter evenly break up between G Suite and GCP.

In 2019, Pichai held again on his run price chatter, so or not it's unclear no matter if GCP is gaining on AWS or Azure or simply becoming since the ordinary cloud pie is growing. specially, Pichai outlined here:

CFO Ruth Porat noted:

GCP does continue to be probably the most quickest-transforming into businesses across Alphabet. As Sundar observed, we have doubled the number of GCP contracts improved than $1 million. We're also seeing early high-quality uptick within the number of offers that are greater than $one hundred million, and actually completely happy with the success and penetration there. At this element, now not updating extra.

Add it up, and GCP seems to be a pretty good No. 3 to AWS and Azure, however how far away it falls in the back of those two is still to be considered. Wall highway company Jefferies is predicting that GCP will gain share over time.

One flow that could raise Google's cloud profits is a circulation to enhance G Suite fees for some clients. G Suite, which competes at once with Microsoft's office 365, is elevating its fees for the primary time. G Suite simple will lift expenditures from $5 per consumer per 30 days to $6. G Suite enterprise will go from $10 per person monthly to $12. in keeping with Google, G Suite enterprise, which runs $25 per consumer a month, isn't impacted via the rate increase.

Competitively, the pricing moves are according to workplace 365.

Alibaba is the leading cloud issuer in China and an option for multi-countrywide companies building infrastructure there.

In its December quarter, Alibaba delivered cloud income increase of eighty four % to $962 million. The company has impulsively delivered shoppers and is presently in the cloud buildout part. To wit:

Add it up, and Alibaba has a powerful domestic-box knowledge in China, nevertheless it additionally has international ambitions. Alibaba launched 678 products in the December quarter. Relationships with the likes of SAP are likely to put it on the radar for extra firms with operations in China.

while the big cloud providers add extra to their stacks with AI as the differentiator, there may be a market being carved out to manage diverse cloud suppliers. This crowd of cloud gamers used to focal point on hybrid architecture to bridge facts facilities with public carrier providers, however now aim to be the infrastructure administration plane.

also: What Kubernetes definitely is, and the way orchestration redefines the facts center

analysis via Kentik highlighted how probably the most general cloud combination was AWS and Azure, but there are consumers working in Google Cloud Platform, too. in keeping with the Kentik survey, ninety seven percent of respondents stated their companies use AWS, however 35 % additionally mentioned they actively use Azure too. Twenty-four p.c use AWS and Google Cloud Platform together.

also: What a hybrid cloud is in the 'multi-cloud period,' and why you may also have already got one 

IBM's cloud approach and its strategy to AI have a whole lot in general. massive Blue's plan is to enable consumers to control diverse systems, capabilities and providers and turn into the administration console. IBM wants to be a part of your cloud ambiance as well as assist you run it. In 2018, IBM launched OpenScale for AI, which is designed to manage dissimilar AI equipment probably offered with the aid of the foremost cloud providers. IBM also launched multi-cloud equipment. think of IBM because the Switzerland of cloud adoption and computing capabilities strategies.

The stream by using enterprises to make use of multiple public cloud providers is enjoyable and provides the cause for IBM's acquisition of pink Hat for $34 billion. IBM has its own public cloud and should carry every little thing from platform-as-a-provider to analytics to Watson and even quantum computing through it, however the big guess is that huge Blue with red Hat could make it a leading cloud management player. For its half, IBM is taking its core intellectual property -- Watson, AI management, cloud integration -- and supplying it through diverse clouds.

The crimson Hat acquisition is a bet the farm stream by using IBM. It is still to be considered how the IBM and crimson Hat cultures come together. On the vibrant facet, the two corporations have been hybrid cloud companions for years.

indeed, IBM CFO James Kavanaugh on the enterprise's fourth quarter profits conference call reiterated the pink Hat reasoning and noted large Blue is seeing greater deals for IBM Cloud inner most and its strategy to "hybrid open" cloud environments. Kavanaugh brought:

Let me pause right here to remind you of the cost we see from the mixture of IBM and crimson Hat, which is all about accelerating hybrid cloud adoption. The customer response to the announcement has been overwhelmingly fine. They take note the vigour of this acquisition and the aggregate of IBM and purple Hat capabilities in helping them movement beyond their initial cloud work to in reality moving their enterprise functions to the cloud. they are worried about the comfy portability of data and workloads across cloud environments, about consistency in management and protection protocols throughout clouds and in warding off vendor lock-in. They remember how the mixture of IBM and pink Hat will aid them tackle these considerations.

additionally: The AI, computer discovering, and facts science conundrum: Who will manage the algorithms? 

IBM's as-a-carrier earnings run fee exiting the fourth quarter changed into $12.2 billion to make it a strong cloud company, however now not corresponding to the likes of AWS and Azure nowadays. it is somewhat possible that the concepts of the entire huge cloud providers finally converge.

the new hybrid and multi-cloud landscape can be one of the greater vital issues to monitor in the cloud wars for 2019. 

listed below are some key players to believe:

VMware: It is a component of the Dell applied sciences portfolio, and it has had usual facts centers in the fold for years. The business emerged as a virtualization supplier after which adopted everything from containers to OpenStack to something else emerged. most likely, the foremost flow for VMware was its tight partnership with AWS. This hybrid cloud partnership is a win-win for both parties and each businesses have endured to construct on their preliminary efforts. The partnership is so unique that VMware is helping to bring AWS on premises. To wit:

Of direction, VMware also has its vRealize Suite, vCloud Air, VMware HCX, Cloud management Platform, vSphere, and networking items.

Dell technologies and HPE: each of those vendors have varied products to operate statistics centers and are plugging into cloud suppliers. 

HPE's plan boils down to multi-cloud, hybrid infrastructure that extends to the edge.

after which, there may be Cisco, which by way of acquisitions has developed out a huge software portfolio. Cisco outlined an information core anywhere imaginative and prescient that revolves around plugging its software centric infrastructure (ACI) into dissimilar clouds. No count the way you slice the hybrid cloud online game, the end state is the same: assorted providers and private infrastructure seamlessly connected. Cisco also has partnerships with Google Cloud. Kubernetes, Istio, and Apigee serve as the glue within the Cisco-Google effort.

while the hybrid cloud market changed into commonly panned as legacy companies cooking up new ways to sell hardware, the new multicloud world has more acceptance even among the many former upstarts who wanted to turn the likes of IBM, VMware, Dell, and HPE into dinosaurs.

The SaaS market additionally highlights how vendors and their changing recommendations and acquisition plans make cloud classification more problematic. within the 2018 version of our cloud rankings, Oracle became lumped into the AWS, Azure, and GCP crowd mostly because it changed into attempting to play in the IaaS market.

while CTO Larry Ellison still looks to be smitten by AWS, Oracle is well-nigh a application- and database-as-a-service business. most likely Oracle's efforts to automate the cloud and cook dinner up subsequent-gen infrastructure pay off, however for now, the company is in reality about application. Salesforce by way of the acquisition of MuleSoft has also changed its stripes a little bit and brought an integration spin to the cloud method (and even a bit of of common software licensing). SAP has grown into a sizable cloud player and Workday has opened its ecosystem.

protecting each SaaS player is past the scope of this overview, but there are a gaggle of providers that may be called SaaS+. These cloud service providers prolong into platforms and all of these providers have diverse SaaS items that can run your business.

In Gartner's 2018 Magic Quadrant for IaaS, the research firm narrowed the field to simply cloud companies. Oracle made the cut. It wouldn't be excellent if Oracle became reclassified in 2019 out of the infrastructure race.

Let's get precise: Oracle is a SaaS provider and there is no shame in that. in reality, Oracle is damn first rate on the SaaS online game and has every little thing coated from small- and mid-sized organizations by means of NetSuite to tremendous businesses migrating on-premise application to the cloud.

but the true differentiation with Oracle is its database. The company has a enormous put in base, an self sufficient database that aims to put off grunt work and the abilities to place its technology on greater clouds past its own. Oracle is pitching itself as a Cloud 2.0 player.

For now, Oracle is somewhat obsessive about AWS. accept as true with:

Andy Mendelsohn, government vice president of database server applied sciences at Oracle, talked about it be very early in the cloud migration of databases. "in the SaaS world it's a mature market the place enterprise valued clientele have approved they can run HR and ERP in the cloud," he noted. "Database within the cloud has little or no adoption."

Mendelsohn stated what Oracle sees greater of is valued clientele using functions like Cloud at customer and a personal cloud method to relocating databases. Initiatives like Oracle's self sustaining database could be extra about a non-public cloud method, he spoke of.

amongst smaller companies, databases are more widely wide-spread within the cloud as a result of there may be much less funding crucial.

"The massive battleground will revolve around the records. it be the core asset at each enterprise accessible," he spoke of.

Cloud at consumer is a part of how Oracle sees its multi-cloud approach. Analysts have raised issues that Oracle may still run its utility and databases on greater clouds.

Following Oracle's 2nd quarter profits in December, Stifel analyst John DiFucci mentioned:

whereas we continue to believe Oracle is smartly-positioned within the SaaS market, we stay greater cautious round PaaS/IaaS, each in terms of true-line salary and linked cap-ex implications.

whereas there is little question in our mind that Oracle's put in base is extraordinarily at ease, we believe that a huge portion of web new database workloads are going to non-Oracle platforms (hyperscale options, NoSQL, open source, and many others).

We stay cautious on Oracle's IaaS efforts and support the idea of Oracle increasing support for different clouds.

Mendelson pointed out that Oracle has labored with dissimilar supplier techniques during its heritage, so it's now not an awful lot of a stretch to peer multi-cloud emerge over time.

Salesforce all started as a CRM business two decades ago and has improved into every thing from integration to analytics to marketing to commerce. Woven all through the Salesforce clouds are add-ons equivalent to Einstein, an AI system.

with no trouble put, Salesforce wants to be a digital transportation platform it truly is focused on fiscal 2022 aim of profits between $21 billion to $21 billion.

Most cloud providers -- public, private, hybrid or otherwise -- will inform you the game is shooting data below administration. Salesforce additionally sees the promise of being the facts platform of checklist.

Enter Salesforce's consumer 360. The grasp plan is to make use of consumer 360 to allow Salesforce clients to join all their facts into one view. The concept isn't exactly long-established, but Salesforce's argument is that it could possibly execute enhanced and put the consumer at the core of the data universe.

Add it up, and Salesforce is fitting a platform bet for its purchasers. Salesforce co-CEO Keith Block said the enterprise is landing more deals worth $20 million or extra and lately renewed a 9-determine win with a financial features business. Marc Benioff, co-CEO and chairman, mentioned that Einstein AI is being added into all the business's clouds.

Salesforce has also partnered well with the likes of Apple, IBM, Microsoft (in some areas), AWS, and Google Cloud.

The go-to-market strategy for Salesforce revolves around promoting dissimilar clouds and developing industry particular purposes such because the enterprise's monetary services Cloud.

Block observed:

I've traveled worldwide assembly with more than one hundred CEOs and world leaders. The dialog is constant far and wide i go. it be about digital transformation. or not it's about leveraging our expertise. or not it's about our way of life, and it's about our values. This C-stage engagement is translating into greater strategic relationships than ever.

For 2019, there may be little on the radar -- short of a wide financial downturn -- that could derail Salesforce's momentum. sure, Oracle and SAP remain fierce opponents with the latter actively pitching its subsequent-gen CRM system, but Salesforce is viewed as a digital transformation engine. Microsoft is a different competitor price looking at, in view that it also desires to present a single view of the consumer. Dynamics 365 is fitting more aggressive with Salesforce. With its marketing Cloud, Salesforce competes with Adobe. As Salesforce continues to extend so will its competitive set.

SAP has a sprawling cloud application business that runs from ERP and HR to charges (Concur) in addition to Ariba. The company is simple business utility, but shoppers are migrating to the cloud. SAP's approach rhymes with Oracle's method, however there's a key difference: SAP will run on assorted clouds.

CEO bill McDermott referred to the SAP cloud companions on the business's fourth quarter revenue call. "SAP has robust partnerships with Microsoft, Google, Amazon, Alibaba, and others to include this price creation probability," he talked about. "shoppers can run on-premise, in a private cloud or in the public cloud. it be their option."

The SAP cloud lineup includes the following:

within the end, SAP is a mix of historically licensed application and cloud models. CEO bill McDermott also outlined some big growth dreams. For 2019, SAP is projecting cloud subscription and help earnings between €6.7 to €7.0 billion.

Going forward, SAP is projecting cloud subscription and guide revenue of €eight.6 to €9.1 billion. by means of 2023, SAP wants to triple cloud subscription and support revenue from the 2018 tally.

Workday made its name with human capital administration, expanded into financials and ERP, and is including analytics by way of a collection of acquisitions.

earlier than AWS grew to become an Oracle obsession, Workday became a primary goal of Larry Ellison's rants. these verbal barbs from Ellison grew to be a tell that Workday became faring smartly.

Most of Workday's income derives from HCM, but the enterprise is beginning to sell financials along with it. In different words, Workday is trying to boost that multi-cloud playbook that Salesforce has going. That mentioned, Workday additionally has a lot of runway for HCM. Workday hasl half of the Fortune 50 as customers and about forty percent of the Fortune 500.

The analytics company for Workday is being developed by means of acquisition. Workday received Adaptive Insights, a enterprise planning player, and may goal analytics workloads.

while Workday fared well on its own, the business changed into sluggish to increase its ecosystem and run on infrastructure from the public cloud giants. Workday has opened up to allow consumers to run on AWS and that is the reason a huge flow that might pay dividends sooner or later.

The company also launched the Workday Cloud Platform, which allows customers to write down functions inner of Workday by the use of a set of software programming interfaces. The Workday Cloud Platform, launched in 2017, makes its platform extra flexible and open.

In 2019, you could predict Workday to explore enlargement ito more industries beyond schooling and government. Healthcare can be an choice for a broader effort.

Robynne Sisco, CFO of Workday, talked about at an investor convention in December:

for those who suppose about expanding when it comes to trade operational systems, there is in fact lots that we might do going forward. We might do retail. We could do hospitality. As of at this time, we have bought loads of issues we're working on. So we're staying where we're. but business does develop into very important if you talk about promoting financials.

Workday is additionally concentrated on more mid-sized organizations with Workday Launch, a fixed-payment, preconfigured software kit.

The aggressive set for Workday is Oracle and SAP for HCM and Financials. additionally watch Salesforce, which is a Workday accomplice and competencies foe sooner or later. one more wild card for Workday should be Microsoft, which is integrating LinkedIn extra for HR analytics.

Talevation Expands Strategic Partnership with IBM; increases Assessments choices and provides IBM Watson AI | killexams.com Real Questions and Pass4sure dumps

Talevation® has accelerated their ability Assessments Platform (faucet)™ to over seven-hundred on-line skill assessments. faucet is Talevation’s cloud-based, software-as-a-service (SaaS) digital industry, the place clients can self-purchase and self-administer (in a private and secure method) validated abilities and behavioral talent assessments throughout a large latitude of job titles, classifications and behavioral standards. With the volume of talent assessments now purchasable, Talevation also expanded their strategic partnership with IBM®, and has now incorporated IBM Watson™ AI, to assist guide users in settling on the correct assessments, for their entertaining cases.

This press liberate facets multimedia. View the total release right here: https://www.businesswire.com/information/domestic/20190204005850/en/

Scott Abbott, Talevation Managing companion cited, “because we have such an expansive portfolio of skill assessments - and that typical key phrase search presents confined results - we anticipated that users might also have issue touchdown on the best evaluation(s) or know precisely which assessments to take. In response, we built a chatbot named TAPbot™, that makes use of IBM Watson features to deliver a guided adventure. as an instance, TAPbot could indicate taking the ‘statistics mining concepts’ assessment, when the consumer searches for ‘artificial intelligence’. Or for a particular skills evaluation, TAPbot could also suggest certain behavioral assessments, to enrich their skills. These linked however diverse assessments might possibly be ones our user didn't in the beginning consider. Such self-discovery and support, is at the coronary heart of the faucet adventure.”

besides IBM Kenexa check on Cloud™ and IBM Watson, faucet leverages different products and functions from the IBM Cloud™, including: Alert Notification, API connect, Assistant,Availability Monitoring, certificates supervisor, Cloudant, Cloud Foundry, Cloud capabilities, Cloud Object Storage,continual delivery, Discovery, herbal Language figuring out.

introduced Abbott, “faucet offers essentially the most extensive and complete portfolio of self-service talent assessments in the market nowadays. And with the fresh addition of faucet U!, our career functions program for colleges, college students and recent or soon-to-be graduates - we're excited that faucet can aid thousands and thousands of individuals earn, enhance and maintain lucrative employment.”

About Talevation: Headquartered in Carmel, IN - Talevation partners with IBM and IBM’s Kenexa skill Assessments - to supply over 1,000 knowledge and behavioral talent assessments used to identify, body, validate, measure, prove and substantiate the healthy and talent of advantage and current personnel. Talevation helps individuals and organizations of all sizes, take the guesswork out of their talent choices: from hiring the correct americans, to profession construction, and employee engagement. Talevation supports four,000+ commercial enterprise locations, which mutually administer over 1000000 particular person capabilities and behavioral assessments, per 30 days.

For assistance about tap and Talevation, seek advice from www.talevation.com.

All company and items are the registered trademarks of their respective businesses.

View source edition on businesswire.com: https://www.businesswire.com/information/home/20190204005850/en/

supply: Talevation"> <Property FormalName="PrimaryTwitterHandle" value="@scottabbottabc

Scott Abbottscott@talevation.com

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Webinar: IBM Joins Google in saying Android enterprise suggested software for EMMs | killexams.com Real Questions and Pass4sure dumps

IBM MaaS360 with Watson has been named via GoogleTM as an Android enterprise suggested solution for corporate, BYOD, and committed gadgets.

Android enterprise advised, a Google-led software, validates business Mobility management (EMM) product offerings which are constructed to an expanded set of answer standards the use of advanced Android business features that prioritize up to date administration learn how to support business customers utilize the better of AndroidTM.

Android enterprise advised EMMs stay existing with the latest platform aspects and work closely with Google to present consistently educated body of workers, verified resources and relied on counsel to be certain a constant, a success deployment.

In our upcoming webcast, specialists from MaaS360 and Google crew as much as share greater details surrounding this wonderful new program, outlining why MaaS360 turned into selected to take part among the many preliminary neighborhood of EMM solutions.

Google, Android, and Google Play protect are trademarks of Google LLC.

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Programming with IBM Enterprise PL/I

How Nat Prakongpan Found His Home on the Cyber Range | killexams.com real questions and Pass4sure dumps

IBM

While most kids were bickering with siblings and fawning over the newest toys, young Nat Prakongpan was building an enterprise network for his school.

Before he became senior manager at the IBM Integration and Threat Intelligence Lab and built a state-of-the-art cyber range from the ground up, Nat spent his childhood in Thailand surrounded by computers. He started programming at age five. At 13, he was certified in network security by one of Thailand’s national labs.

Such was his passion for computing that he stopped going to school in grade six to teach himself at home and later earn a GED — though Nat is quick to point out that his old school let him hang around without attending class, so he was “socialized.”

“When everyone was in class, I was building the computer lab,” Nat laughs. “That’s how I gained experience in building an enterprise network when I was in grade seven.”

That’s right — Nat built his school’s entire network, deploying around 500 machines with everything an enterprise network needed at that time. But this was right as the internet was starting to boom, and, of course, the system was compromised.

“That’s how I quickly pivoted to learning security,” says Nat. “I took more certification classes when I was 15 and was ultimately able to secure that network.”

So how does a Thai child genius end up in Atlanta tinkering with IBM Security products to get them to talk to each other? If you ask Nat, it was a “total fluke” — in fact, he said much of his adult life is comprised of a series of happy accidents that led him to build IBM’s Cyber Range from the ground up.

The way Nat tells it, he had a few months between finishing his home-schooling and starting university, so he came to the U.S. to stay with his brother-in-law (who was then earning his master’s degree at the University of Florida) and attend an English-language school. His mother encouraged him to apply at the same university and, much to Nat’s surprise, he was accepted, so he stayed for the five years it took to earn his degree in computer engineering.

Like many of his classmates, he struggled to land a good job right out of school. Cue the next happy accident: A friend dragged him along to an information session by Internet Security Systems (ISS) at his alma mater. He had a chat with the team, and they called him at 7 a.m. the next day and asked him to come in for an interview “now.” He got the job and moved to Atlanta.

In an alternate universe, Nat would have led a very different life.

“I would probably have gone to a technical school somewhere in Thailand and worked at some corporation,” he says. “The U.S. and the job I’m in right now is more research and development, but a lot of jobs in Thailand or in Asia are more product users — looking for products to buy versus what we need to build to make things happen. It would be a lot less interesting.”

Instead, Nat ended up at IBM Security following IBM’s acquisition of ISS. Still in Atlanta, he now leads the team that ensures all the individual products from IBM Security can work with and talk to each other to provide seamless end-to-end security for customers.

“We write the glue for those products that makes them work together,” he says. “None of them work together out of the box, but my team has the knowledge across all their areas of expertise to make one story from end to end.”

But Nat’s proudest achievement is the IBM Cyber Range in Cambridge, Massachusetts, the first-ever commercial cyber simulator offering a virtual environment in which companies can interact with real-world scenarios to bolster their threat protection and response capabilities. It’s his baby; he architected the technology, got the funding and designed the scenarios. Nat’s team then created a fictional global corporation with around 3,000 virtual workers, built an enterprise network and invented threats. The end result is a fully immersive simulation developed solely to help organizations and individuals learn about crisis situations and improve their incident response skills.

“The training in the Cyber Range is the ultimate success that I have so far: to be able to teach people and pass on the knowledge of best practices,” he says.

Nat may be among the few who built the facility, but he certainly isn’t the only one who recognizes its value. With the Cambridge location now booked more than half a year out, the IBM team set about its next challenge: taking the cyber simulator experience on tour.

“One of the things we’ve learned is that our customers invest a lot of time and resources to come though the Cyber Range in Cambridge,” Nat reflects. “It is difficult for a client to bring all its high-level executives into the same location on the same day.

“We were also having a hard time deciding which IBM office would be the host of our next cyber range.”

At this point, the team began exploring more flexible options that would allow the greatest number of people to benefit from the cyber simulation experience. Ultimately, Nat and his colleagues built the first-of-its-kind IBM X-Force Command Cyber Tactical Operations Center (C-TOC).

The C-TOC is not just a state-of-the-art cyber simulation on wheels — Nat proudly explains that it is “a real security operations center (SOC) able to serve live events such as high profile conferences and sporting events.” And to top it all off, the C-TOC is designed to respond to a live attack.

“We can drive up to a client’s site and be able to monitor the attack, as well as perform forensic investigation on systems and networks,” Nat says.

Bringing the C-TOC from a dream to reality involved many of the same technical challenges as creating the Cambridge Cyber Range. The C-TOC, however, is a mobile unit built from the ground up, and Nat’s team therefore had a host of additional considerations to account for, including materials, lighting, electrical, air conditioning, ventilation and more. And to top it all off, they had to maintain compliance with motor vehicle regulations in the U.S. and Europe and ensure that all the technology deployed within the unit would be able to survive the twists and turns of the road.

Nat remembers the first time he heard the C-TOC idea mentioned by IBM Security VP Caleb Barlow.

“Obviously my first thought was that this is a great idea and there are so many possibilities for what we can do with this mobile platform,” he recalls. “My second thought, after I had a little more time, was, ‘Wow, I am going to be responsible for making this all happen!'”

To the surprise of none of his teammates, Nat overcame the obstacles associated with the project, and the C-TOC rolled into action in October 2018. This month, the mobile cyber range will begin a tour of Europe, bringing real-world cyber incident training across the continent.

For Nat, the most rewarding aspect of his involvement with both the Cambridge Cyber Range and the C-TOC has been the responses from IBM customers.

“The excitement we have seen over these projects was phenomenal,” he says. “I think the C-TOC especially also inspires the next generation of youngsters and college students to see what’s possible in cybersecurity and how they can be involved.”

Meet X-Force Command Center Creative Director Allison Ritter

Security Intelligence Staff

Faster Flow, Secure Clouds And Spin Funding | killexams.com real questions and Pass4sure dumps

This piece talks about data transport solutions from Data Expedition, Blockchain and secure storage from IBM and series B funding for Spin Memory.

I had a briefing from Data Expedition, Inc. who offer intelligent data transport software for moving data across networks at maximum speed. They have won an Emmy award for their technology for media and entertainment (M&E) applications. Their customers include M&E, life sciences, legal, oil and gas, defense and internet. The company developed what it calls a Multipurpose Transaction Protocol (MTP), which is built on the UDP protocol with advances in real time packet flow control and error recovery. The MTP is an alternative to the commonly used TCP protocol. According to Data Expedition, MTP/IP allows it to use 100% of available transmission path capacity.

Data Expedition Multipurpose Transaction Protocol (MTP)Image from Data Expedition Briefing

Data Expedition says that their product is easier to use than Aspera and scales without needing lots of programming help. This speed offers significant business advantages. They quoted Marissa Mayer from Google and Greg Linden from Amazon that an extra 0.5 second in search page generation time dropped traffic by 20% and a 0.1 second additional latency at Amazon cost them 1% in sales.

IBM announced some new IBM Storage Solutions for containers and cloud storage, with a focus on Blockchain, IBM Cloud Private and what the company called, cyber resiliency. The company is also extending artificial intelligence (AI) capabilities and tools into its IBM FlashSystem A9000 family.

IBM Cyber Security OfferingsImage from IBM Briefing

The IBM Storage Solution for IBM Blockchain is said to be a complete pre-tested and validated infrastructure solution for blockchain deployments.

IBM Blockchain for StorageImage from IBM Briefing

According to IBM, the new Solution improves on- and off-chain data resiliency and performance with enterprise-proven NVMe-based IBM FlashSystem 9100 or LinuxONE Rockhopper II infrastructure. It also reduces test, development and deployment time for both on/off-chain solutions, improving time to new profits from days to hours. In addition it increases blockchain security with 100 percent application and data encryption support. Finally, it increases data resiliency with a software-defined architecture featuring IBM Spectrum Virtualize, IBM Spectrum Copy Data Management and IBM Spectrum Protect Plus.

To address the infrastructure challenges of implementing the latest multi-cloud data analytics and AI applications, IBM announced the IBM Storage Solution for Analytics. This Solution is based on the recently introduced IBM Cloud Private for Data offering, now supported on NVMe-based IBM FlashSystem 9100. This new Solution is said to unify and speed up data collection, orchestration and analysis, while reducing time to value. It simplifies Docker or Kubernetes container utilization for new analytics-based applications and it increases data security inside your private cloud by supporting FIPS 140-2 encryption. It also leverages your on-premises data storage while adding cloud-based analytics tools.

Spin Memory, Inc. (formerly known at Spin Transfer Technologies, Inc.) announced that Ables Ventures from Tokyo Japan has joined as an additional investor in their Series B funding. Ables Ventures joins existing investors Applied Ventures LLC, Arm, Allied Minds, Woodford Investment Management and Invesco Asset Management that were announced in November 2018.

Moving data faster and storing it in the securely in the cloud are important enablers to content growth. New memory options will enable handling this data in the cloud, at the edge and on-premises.

Top cloud providers 2019: AWS, Microsoft Azure, Google Cloud; IBM makes hybrid move; Salesforce dominates SaaS | killexams.com real questions and Pass4sure dumps

The Art Of The Hybrid Cloud

Cloud computing is insatiably gobbling up more of the backend services that power businesses. But, some companies have apps with privacy, security, and regulatory demands that preclude the cloud. Here's how to find the right mix of public cloud and private cloud.

Read More

The top cloud providers for 2019 have maintained their positions, but the themes, strategies, and approaches to the market are all in flux. The infrastructure-as-a-service wars have been largely decided, with the spoils going to Amazon Web Services, Microsoft Azure, and Google Cloud Platform, but new technologies such as artificial intelligence and machine learning have opened the field up to other players.

Meanwhile, the cloud computing market in 2019 will have a decidedly multi-cloud spin, as the hybrid shift by players such as IBM, which is acquiring Red Hat, could change the landscape. This year's edition of the top cloud computing providers also features software-as-a-service giants that will increasingly run more of your enterprise's operations via expansion.

One thing to note about the cloud in 2019 is that the market isn't zero sum. Cloud computing is driving IT spending overall. For instance, Gartner predicts that 2019 global IT spending will increase 3.2 percent to $3.76 trillion with as-a-service models fueling everything from data center spending to enterprise software.

In fact, it's quite possible that a large enterprise will consume cloud computing services from every vendor in this guide. The real cloud innovation may be from customers that mix and match the following public cloud vendors in unique ways.

Key 2019 themes to watch among the top cloud providers include:

To that end, we're taking a different approach to our cloud buying guide and breaking the players into the big four infrastructure providers, the hybrid players, and the SaaS crowd. This categorization has pushed IBM from being a big infrastructure-as-a-service player to a tweener that spans infrastructure, platform, and software. IBM is more private cloud and hybrid with hooks into IBM Cloud as well as other cloud environments. Oracle Cloud is primarily a software- and database-as-a-service provider. Salesforce has become about way more than CRM.

AWS sees 2019 as an investment year, as it ramps its technology buildout as well as add sales personnel. Amazon didn't quantify the higher investment, but said it would update throughout the year.

On a conference call with analysts, CFO Brian Olsavsky said 2018 was a lighter than expected year for capital expenditures. "AWS maintained a very strong growth rate and continued to deliver for customers," he said. "2018 was about banking the efficiencies of investments in people, warehouses, infrastructure that we had put in place in 2016 and '17."

The cloud provider is the leader in infrastructure-as-a-service and moving up the stack to everything from the Internet of Things to artificial intelligence, augmented reality, and analytics. AWS is far more than an IaaS platform these days.  AWS grew 45 percent in the fourth quarter -- a clip that has been stable for the last year.

When it comes to developers and ecosystem, AWS is hard to top. The company has a wide range of partners (VMware, C3, and SAP) and developers growing the ecosystem. AWS is typically the first beachhead for enterprise players before they expand to a multi-cloud approach.

The big question is how far AWS can extend its reach. AWS can be a threat to Oracle on databases as well as a bevy of other companies. Via its VMware partnership, AWS also has a strong hybrid cloud strategy and can meet enterprise needs multiple ways.

AWS' strategy was evident at its re:Invent conference. The show featured a barrage of services, new products, and developer goodies that was hard to track. Artificial intelligence is a key area of growth and a core sales pitch for AWS as it becomes a machine learning platform. According to 2nd Watch, AWS customers are going for these high-growth areas and seeing the cloud provider as a key cog for their machine learning and digital transformation efforts.

2nd Watch found that AWS' 2018 fastest growing services were the following:

Based on 2nd Watch usage, the most popular AWS services are:

Also: What serverless architecture really means, and where servers enter the picture

Analytics and forecasting may be one area worth watching for AWS. As AWS rolls out its forecasting and analytics services, it's clear that the company can become more intertwined with real business functions. 

AWS' reach continues to expand in multiple directions, but perhaps the one to watch the most is the database market. AWS is capturing more database workloads and has emphasized its customer wins. A move to launch a fully managed document database takes direct aim at MongoDB. Should AWS capture more enterprise data, it will be entrenched for decades to come as it continues to evolve services and sell them to you. 

Microsoft Azure is the solid No. 2 to AWS, but it's difficult to directly compare the two companies. Microsoft's cloud business -- dubbed commercial cloud -- includes everything from Azure to Office 365 enterprise subscriptions to Dynamics 365 to LinkedIn services. Nevertheless, Microsoft's strong enterprise heritage, software stack, and data center tools like Windows Server give it a familiarity and hybrid approach that wears well.

For differentiation, Microsoft has focused heavily on AI, analytics, and the Internet of Things. Microsoft's AzureStack has been another cloud-meets-data center effort that has been a differentiator.

CEO Satya Nadella, on Microsoft's second quarter earnings conference call, said the company's cloud unit is honing in on verticals such as healthcare, retail, and financial services. This approach comes right out of the enterprise software selling playbook. 

Nadella said:

From a mix of services, it starts always with, I would say, infrastructure. So this is the edge and the cloud, the infrastructure being used as compute. In fact, you could say the measure of a company going digital is the amount of compute they use. So that's the base. Then on top of that, of course, all this compute means it's being used with data. So the data estate, one of the largest things that happens, is people consolidate the data that they have and so that they can reason over it.  And that's where things like AI services all get used. So we definitely see that path where they're adopting the layers of Azure.

Simply put, Microsoft is selling a wide range of cloud products, but it's hard to break out software-as-a-service versus Azure, which would more directly compete with AWS.

Macquarie estimates that Azure revenue in Microsoft's fiscal second quarter was $2.75 billion for an annualized run rate of about $11 billion. Sarah Hindlian, an analyst at Macquarie, said in a research note:

Microsoft has been able to differentiate Azure in several critical ways, such as the company being both enterprise friendly and aggressive in layering in unique and incremental services such as Artificial Intelligence, Azure Stack, Azure Sphere, and a broad focus on edge computing and more advanced and complex workloads.

Indeed, Microsoft's ability to target industries has also been a win. Notably, Microsoft has won over large retailers that don't want to partner with AWS since they compete with Amazon. Microsoft also began highlighting more customer wins including Gap as well as Fruit of the Loom.

That take was also echoed elsewhere. Daniel Ives, an analyst at Wedbush, said AWS remains the big dog, but Microsoft has some unique advantages in the field -- notably a strong organization and ground game. Ives wrote:

While Jeff Bezos and AWS continue to clearly be a major force in the emerging cloud shift over the coming years, we believe Microsoft with its army of partners and dedicated sales force have a major window of opportunity in 2019 to convert enterprises to the Azure/cloud platform based on our recent in-depth discussions with partners and customers.

Simply put, Microsoft can couple Azure with its other cloud services such as Office 365 and Dynamics 365. With Azure, Microsoft has a well-rounded stack, ranging from infrastructure to platform to applications to run a business.

Google Cloud Platform has been winning larger deals, has a new leader with Oracle veteran Thomas Kurian and is seen as a solid counterweight to AWS and Microsoft Azure. However, Google isn't divulging annual revenue run rate or providing much guidance on its cloud financials.

On Google's fourth quarter earnings conference call, CEO Sundar Pichai cited numerous data points for Google Cloud Platform (GCP). However, analysts were frustrated by the lack of revenue disclosed. To kick off 2018, Pichai said Google's cloud revenue was $1 billion a quarter evenly split between G Suite and GCP.

In 2019, Pichai held back on his run rate chatter, so it's unclear whether GCP is gaining on AWS or Azure or just growing because the overall cloud pie is growing. Specifically, Pichai outlined the following:

CFO Ruth Porat said:

GCP does remain one of the fastest-growing businesses across Alphabet. As Sundar said, we've doubled the number of GCP contracts greater than $1 million. We're also seeing early nice uptick in the number of deals that are greater than $100 million, and really pleased with the success and penetration there. At this point, not updating further.

Add it up, and GCP appears to be a solid No. 3 to AWS and Azure, but how distant it falls behind those two remains to be seen. Wall Street firm Jefferies is predicting that GCP will gain share over time.

One move that could boost Google's cloud revenue is a move to increase G Suite prices for some users. G Suite, which competes directly with Microsoft's Office 365, is raising its prices for the first time. G Suite Basic will raise prices from $5 per user per month to $6. G Suite Business will go from $10 per user per month to $12. According to Google, G Suite Enterprise, which runs $25 per user a month, isn't impacted by the price increase.

Competitively, the pricing moves are in line with Office 365.

Alibaba is the leading cloud provider in China and an option for multi-national companies building infrastructure there.

In its December quarter, Alibaba delivered cloud revenue growth of 84 percent to $962 million. The company has rapidly added customers and is currently in the cloud buildout phase. To wit:

Add it up, and Alibaba has a strong home-field advantage in China, but it also has global ambitions. Alibaba launched 678 products in the December quarter. Relationships with the likes of SAP are likely to put it on the radar for more enterprises with operations in China.

While the big cloud providers add more to their stacks with AI as the differentiator, there's a market being carved out to manage multiple cloud providers. This crowd of cloud players used to focus on hybrid architecture to bridge data centers with public service providers, but now aim to be the infrastructure management plane.

Also: What Kubernetes really is, and how orchestration redefines the data center

Research by Kentik highlighted how the most common cloud combination was AWS and Azure, but there are customers working in Google Cloud Platform, too. According to the Kentik survey, 97 percent of respondents reported their companies use AWS, but 35 percent also said they actively use Azure too. Twenty-four percent use AWS and Google Cloud Platform together.

Also: What a hybrid cloud is in the 'multi-cloud era,' and why you may already have one 

IBM's cloud strategy and its approach to AI have a lot in common. Big Blue's plan is to enable customers to manage multiple systems, services and providers and become the management console. IBM wants to be a part of your cloud environment as well as help you run it. In 2018, IBM launched OpenScale for AI, which is designed to manage multiple AI tools likely provided by the major cloud providers. IBM also launched multi-cloud tools. Think of IBM as the Switzerland of cloud adoption and computing services strategies.

The move by enterprises to use multiple public cloud providers is interesting and provides the rationale for IBM's acquisition of Red Hat for $34 billion. IBM has its own public cloud and will deliver everything from platform-as-a-service to analytics to Watson and even quantum computing through it, but the big bet is that Big Blue with Red Hat can make it a leading cloud management player. For its part, IBM is taking its core intellectual property -- Watson, AI management, cloud integration -- and delivering it through multiple clouds.

The Red Hat acquisition is a bet the farm move by IBM. It remains to be seen how the IBM and Red Hat cultures come together. On the bright side, the two companies have been hybrid cloud partners for years.

Indeed, IBM CFO James Kavanaugh on the company's fourth quarter earnings conference call reiterated the Red Hat reasoning and noted Big Blue is seeing more deals for IBM Cloud Private and its approach to "hybrid open" cloud environments. Kavanaugh added:

Let me pause here to remind you of the value we see from the combination of IBM and Red Hat, which is all about accelerating hybrid cloud adoption. The client response to the announcement has been overwhelmingly positive. They understand the power of this acquisition and the combination of IBM and Red Hat capabilities in helping them move beyond their initial cloud work to really shifting their business applications to the cloud. They are concerned about the secure portability of data and workloads across cloud environments, about consistency in management and security protocols across clouds and in avoiding vendor lock-in. They understand how the combination of IBM and Red Hat will help them address these issues.

Also: The AI, machine learning, and data science conundrum: Who will manage the algorithms? 

IBM's as-a-service revenue run rate exiting the fourth quarter was $12.2 billion to make it a strong cloud provider, but not comparable to the likes of AWS and Azure today. It is quite possible that the strategies of all the large cloud providers ultimately converge.

The new hybrid and multi-cloud landscape may be one of the more critical things to watch in the cloud wars for 2019. 

Here are some key players to consider:

VMware: It is part of the Dell Technologies portfolio, and it has had traditional data centers in the fold for years. The company emerged as a virtualization vendor and then adopted everything from containers to OpenStack to whatever else emerged. Perhaps, the best move for VMware was its tight partnership with AWS. This hybrid cloud partnership is a win-win for both parties and both companies have continued to build on their initial efforts. The partnership is so interesting that VMware is helping to bring AWS on premises. To wit:

Of course, VMware also has its vRealize Suite, vCloud Air, VMware HCX, Cloud Management Platform, vSphere, and networking products.

Dell Technologies and HPE: Both of these vendors have multiple products to operate data centers and are plugging into cloud providers. 

HPE's plan boils down to multi-cloud, hybrid infrastructure that extends to the edge.

And then, there's Cisco, which via acquisitions has built out a sizeable software portfolio. Cisco outlined a data center anywhere vision that revolves around plugging its application centric infrastructure (ACI) into multiple clouds. No matter how you slice the hybrid cloud game, the end state is the same: Multiple providers and private infrastructure seamlessly connected. Cisco also has partnerships with Google Cloud. Kubernetes, Istio, and Apigee serve as the glue in the Cisco-Google effort.

While the hybrid cloud market was widely panned as legacy vendors cooking up new ways to sell hardware, the new multicloud world has more acceptance even among the former upstarts who wanted to turn the likes of IBM, VMware, Dell, and HPE into dinosaurs.

The SaaS market also highlights how vendors and their changing strategies and acquisition plans make cloud classification more difficult. In the 2018 edition of our cloud rankings, Oracle was lumped into the AWS, Azure, and GCP crowd largely because it was trying to play in the IaaS market.

While CTO Larry Ellison still seems to be obsessed with AWS, Oracle is essentially a software- and database-as-a-service company. Perhaps Oracle's efforts to automate the cloud and cook up next-gen infrastructure pay off, but for now, the company is really about software. Salesforce via the acquisition of MuleSoft has also changed its stripes a bit and added an integration spin to the cloud strategy (and even a bit of traditional software licensing). SAP has grown into a sizable cloud player and Workday has opened its ecosystem.

Covering every SaaS player is beyond the scope of this overview, but there are a group of vendors that could be called SaaS+. These cloud service providers extend into platforms and all of these vendors have multiple SaaS products that can run your business.

In Gartner's 2018 Magic Quadrant for IaaS, the research firm narrowed the field to just cloud companies. Oracle made the cut. It wouldn't be surprising if Oracle was reclassified in 2019 out of the infrastructure race.

Let's get real: Oracle is a SaaS provider and there's no shame in that. In fact, Oracle is damn good at the SaaS game and has everything covered from small- and mid-sized enterprises via NetSuite to large companies migrating on-premise software to the cloud.

But the real differentiation with Oracle is its database. The company has a massive installed base, an autonomous database that aims to take away grunt work and the potential to put its technology on more clouds beyond its own. Oracle is pitching itself as a Cloud 2.0 player.

For now, Oracle is a bit obsessive about AWS. Consider:

Andy Mendelsohn, executive vice president of database server technologies at Oracle, said it's very early in the cloud migration of databases. "In the SaaS world it's a mature market where enterprise customers have accepted they can run HR and ERP in the cloud," he said. "Database in the cloud has very little adoption."

Mendelsohn said what Oracle sees more of is customers using services like Cloud at Customer and a private cloud approach to moving databases. Initiatives like Oracle's autonomous database may be more about a private cloud approach, he said.

Among smaller companies, databases are more prevalent in the cloud because there's less investment needed.

"The big battleground will revolve around the data. It's the core asset at every company out there," he said.

Cloud at Customer is part of how Oracle sees its multi-cloud strategy. Analysts have raised concerns that Oracle should run its software and databases on more clouds.

Following Oracle's second quarter earnings in December, Stifel analyst John DiFucci said:

While we continue to think Oracle is well-positioned in the SaaS market, we remain more cautious around PaaS/IaaS, both in terms of top-line revenue and associated cap-ex implications.

While there is little question in our mind that Oracle's installed base is extremely secure, we believe that a large portion of net new database workloads are going to non-Oracle platforms (hyperscale solutions, NoSQL, open source, etc).

We remain cautious on Oracle's IaaS efforts and support the notion of Oracle increasing support for other clouds.

Mendelson said that Oracle has worked with multiple vendor strategies throughout its history, so it's not much of a stretch to see multi-cloud emerge over time.

Salesforce started as a CRM company 20 years ago and has expanded into everything from integration to analytics to marketing to commerce. Woven throughout the Salesforce clouds are add-ons such as Einstein, an AI system.

Simply put, Salesforce wants to be a digital transportation platform that is targeting fiscal 2022 goal of revenue between $21 billion to $21 billion.

Most cloud vendors -- public, private, hybrid or otherwise -- will tell you the game is capturing data under management. Salesforce also sees the promise of being the data platform of record.

Enter Salesforce's Customer 360. The master plan is to use Customer 360 to enable Salesforce customers to connect all their data into one view. The idea isn't exactly original, but Salesforce's argument is that it can execute better and put the customer at the center of the data universe.

Add it up, and Salesforce is becoming a platform bet for its customers. Salesforce co-CEO Keith Block said the company is landing more deals worth $20 million or more and recently renewed a nine-figure win with a financial services company. Marc Benioff, co-CEO and chairman, said that Einstein AI is being added into all of the company's clouds.

Salesforce has also partnered well with the likes of Apple, IBM, Microsoft (in some areas), AWS, and Google Cloud.

The go-to-market strategy for Salesforce revolves around selling multiple clouds and developing industry specific applications such as the company's Financial Services Cloud.

Block said:

I've traveled around the world meeting with more than 100 CEOs and world leaders. The conversation is consistent everywhere I go. It's about digital transformation. It's about leveraging our technology. It's about our culture, and it's about our values. This C-level engagement is translating into more strategic relationships than ever.

For 2019, there's little on the radar -- short of a broad economic downturn -- that would derail Salesforce's momentum. Yes, Oracle and SAP remain fierce rivals with the latter actively pitching its next-gen CRM system, but Salesforce is seen as a digital transformation engine. Microsoft is another competitor worth watching, since it also wants to offer a single view of the customer. Dynamics 365 is becoming more competitive with Salesforce. With its Marketing Cloud, Salesforce competes with Adobe. As Salesforce continues to expand so will its competitive set.

SAP has a sprawling cloud software business that runs from ERP and HR to expenses (Concur) as well as Ariba. The company is primary enterprise software, but customers are migrating to the cloud. SAP's approach rhymes with Oracle's strategy, but there's a key difference: SAP will run on multiple clouds.

CEO Bill McDermott noted the SAP cloud partners on the company's fourth quarter earnings call. "SAP has strong partnerships with Microsoft, Google, Amazon, Alibaba, and others to embrace this value creation opportunity," he said. "Customers can run on-premise, in a private cloud or in the public cloud. It's their choice."

The SAP cloud lineup consists of the following:

In the end, SAP is a mix of traditionally licensed software and cloud versions. CEO Bill McDermott also outlined some big growth goals. For 2019, SAP is projecting cloud subscription and support revenue between €6.7 to €7.0 billion.

Going forward, SAP is projecting cloud subscription and support revenue of €8.6 to €9.1 billion. By 2023, SAP wants to triple cloud subscription and support revenue from the 2018 tally.

Workday made its name with human capital management, expanded into financials and ERP, and is adding analytics via a series of acquisitions.

Before AWS became an Oracle obsession, Workday was a primary target of Larry Ellison's rants. Those verbal barbs from Ellison became a tell that Workday was faring well.

Most of Workday's revenue derives from HCM, but the company is starting to sell financials along with it. In other words, Workday is trying to develop that multi-cloud playbook that Salesforce has going. That said, Workday also has a lot of runway for HCM. Workday hasl half of the Fortune 50 as customers and about 40 percent of the Fortune 500.

The analytics business for Workday is being developed via acquisition. Workday acquired Adaptive Insights, a business planning player, and will target analytics workloads.

While Workday fared well on its own, the company was slow to broaden its ecosystem and run on infrastructure from the public cloud giants. Workday has opened up to allow customers to run on AWS and that's a big move that could pay dividends in the future.

The company also launched the Workday Cloud Platform, which allows customers to write applications inside of Workday via a set of application programming interfaces. The Workday Cloud Platform, launched in 2017, makes its platform more flexible and open.

In 2019, you can expect Workday to explore expansion ito more industries beyond education and government. Healthcare could be an option for a broader effort.

Robynne Sisco, CFO of Workday, said at an investor conference in December:

When you think about expanding in terms of industry operational systems, there's really a lot that we could do going forward. We could do retail. We could do hospitality. As of right now, we've got a lot of things we're working on. So we're staying where we are. But industry does become very important when you talk about selling financials.

Workday is also targeting more mid-sized businesses with Workday Launch, a fixed-fee, preconfigured application package.

The competitive set for Workday is Oracle and SAP for HCM and Financials. Also watch Salesforce, which is a Workday partner and potential foe in the future. Another wild card for Workday will be Microsoft, which is integrating LinkedIn more for HR analytics.

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