Collecting Salesforce-AI-Associate dumps from many sources is not bad, but they suggest to rely on just good service. Killexams.com provide latest, valid and updated Salesforce-AI-Associate real test questions that most of websites do not have. Our team keep contacted with test takers and their special resources to get updated and latest Salesforce-AI-Associate braindumps.
Question: 17
Cloud Kicks is testing a new AI model.
Which approach aligns with Salesforce's Trusted AI Principle of Incluslvity?
A. Test only with data from a specific region or demographic to limit the risk of data leaks.
B. Rely on a development team with uniform backgrounds to assess the potential societal implications of the model.
C. Test with diverse and representative datasets appropriate for how the model will be used. Answer: C
Explanation:
âTesting with diverse and representative datasets appropriate for how the model will be used aligns with Salesforceâs
Trusted AI Principle of Inclusivity. Inclusivity means that AI systems should be designed and developed with respect
for diversity and inclusion of different perspectives, backgrounds, and experiences. Testing with diverse and
representative datasets can help ensure that the models are fair, unbiased, and representative of the target population or
domain.â Question: 18
Cloud Kicks wants to develop a solution to predict customers product interests based on historical dat
a. The company found that employees from one region use a text field to capture the product category, while
employees from all other locations use a plckllst.
Which data quality dimension is affected in this scenario?
A. Completeness
B. Accuracy
C. Consistency Answer: C
Explanation:
âConsistency is the data quality dimension that is affected in this scenario. Consistency means that the data values are
uniform and follow a common standard or format across different records, fields, or sources. Inconsistent data can
cause confusion, errors, or duplication in data analysis and processing. For example, using different field types for the
same attribute can affect the consistency of the data.â
$13$10 Question: 19
Cloud Kicks wants to implement AI features on its 5aiesforce Platform but has concerns about potential ethical and
privacy challenges.
What should they consider doing to minimize potential AI bias?
A. Integrate AI models that auto-correct biased data.
B. Implement Salesforce's Trusted AI Principles.
C. Use demographic data to identify minority groups. Answer: B
Explanation:
âImplementing Salesforceâs Trusted AI Principles is what Cloud Kicks should consider doing to minimize potential AI
bias. Salesforceâs Trusted AI Principles are a set of guidelines and best practices for developing and using AI systems
in a responsible and ethical way. The principles include Accountability, Fairness & Equality, Transparency &
Explainability, Privacy & Security, Reliability & Safety, Inclusivity & Diversity, Empowerment & Education.â Question: 20
Which features of Einstein enhance sales efficiency and effectiveness?
A. Opportunity List View, Lead List View, Account List view
B. Opportunity Scoring, Opportunity List View, Opportunity Dashboard
C. Opportunity Scoring, Lead Scoring, Account Insights Answer: C
Explanation:
âOpportunity Scoring, Lead Scoring, Account Insights are features of Einstein that enhance sales efficiency and
effectiveness. Opportunity Scoring and Lead Scoring use predictive models to assign scores to opportunities and leads
based on their likelihood to close or convert. Account Insights use natural language processing (NLP) to provide
relevant news and insights about accounts based on their industry, location, or events.â Question: 21
Cloud Kicks implements a new product recommendation feature for its shoppers that recommends shoes of a given
color to display to customers based on the color of the products from their purchase history.
Which type of bias is most likely to be encountered in this scenario?
A. Confirmation
B. Survivorship
C. Societal Answer: A
$13$10
Explanation:
âConfirmation bias is most likely to be encountered in this scenario. Confirmation bias is a type of bias that occurs
when data or information confirms or supports oneâs existing beliefs or expectations. For example, confirmation bias
can occur when a product recommendation feature only recommends shoes of a given color based on the customerâs
purchase history, without considering other factors or preferences that may influence their choice.â Question: 22
What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?
A. Safeguarding fundamental human rights and protecting sensitive data
B. Taking responsibility for one's actions toward customers, partners, and society
C. Ensuring transparency In Al-driven recommendations and predictions Answer: B
Explanation:
âThe main focus of the Accountability principle in Salesforceâs Trusted AI Principles is taking responsibility for oneâs
actions toward customers, partners, and society. Accountability means that AI systems should be designed and
developed with respect for the impact and consequences of their actions on others. Accountability also means that AI
developers and users should be aware of and adhere to the ethical, legal, and regulatory standards and expectations of
their industry and domain.â Question: 23
What is a sensitive variable that car esc to bias?
A. Education level
B. Country
C. Gender Answer: C
Explanation:
âGender is a sensitive variable that can lead to bias. A sensitive variable is a variable that can potentially cause
discrimination or unfair treatment based on a personâs identity or characteristics.
For example, gender is a sensitive variable because it can affect how people are perceived, treated, or represented by
AI systems.â Question: 24
A marketing manager wants to use AI to better engage their customers.
$13$10
Which functionality provides the best solution?
A. Journey Optimization
B. Bring Your Own Model
C. Einstein Engagement Answer: C
Explanation:
âEinstein Engagement provides the best solution for a marketing manager who wants to use AI to better engage their
customers. Einstein Engagement is a feature that uses AI to optimize email marketing campaigns by providing insights
and recommendations on the best time, frequency, content, and subject lines to send emails to each customer. Einstein
Engagement can help increase customer engagement, retention, and loyalty by delivering personalized and relevant
messages.â Question: 25
A Salesforce administrator creates a new field to capture an order's destination country.
Which field type should they use to ensure data quality?
A. Text
B. Picklist
C. Number Answer: B
Explanation:
âA picklist field type should be used to ensure data quality for capturing an orderâs destination country. A picklist
field type allows the user to select one or more predefined values from a list. A picklist field type can ensure data
quality by enforcing consistency, accuracy, and completeness of the data values.â
$13$10
Salesforce Salesforce get - BingNews
https://killexams.com/pass4sure/exam-detail/Salesforce-AI-Associate
Search resultsSalesforce Salesforce get - BingNews
https://killexams.com/pass4sure/exam-detail/Salesforce-AI-Associate
https://killexams.com/exam_list/SalesforceThis Is What Whales Are Betting On Salesforce
Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.
We gleaned this information from their observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.
What's The Price Target?
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the latest three months.
Insights into Volume & Open Interest
In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.
In the following chart, they are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.
Salesforce Option Volume And Open Interest Over Last 30 Days
Largest Options Trades Observed:
Symbol
PUT/CALL
Trade Type
Sentiment
Exp. Date
Strike Price
Total Trade Price
Open Interest
Volume
CRM
PUT
SWEEP
BEARISH
01/12/24
$255.00
$240.2K
752
1.0K
CRM
PUT
SWEEP
BEARISH
01/12/24
$255.00
$204.2K
752
2.8K
CRM
PUT
SWEEP
BULLISH
01/12/24
$255.00
$144.3K
752
7
CRM
CALL
TRADE
BULLISH
01/17/25
$200.00
$107.2K
1.6K
0
CRM
PUT
SWEEP
BULLISH
01/12/24
$255.00
$88.0K
752
517
About Salesforce
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
After a thorough review of the options trading surrounding Salesforce, they move to examine the company in more detail. This includes an assessment of its current market status and performance.
Current Position of Salesforce
Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
RSI readings suggest the stock is currently may be approaching overbought.
Anticipated earnings release is in 56 days.
What Analysts Are Saying About Salesforce
In the last month, 4 experts released ratings on this stock with an average target price of $307.5.
An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.
Wed, 03 Jan 2024 03:15:00 -0600entext/htmlhttps://www.benzinga.com/markets/options/24/01/36475361/this-is-what-whales-are-betting-on-salesforceWhat is Salesforce and What Does It Do?No result found, try new keyword!Salesforce is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. Salesforce is a cloud-based ...Wed, 03 Jan 2024 10:00:00 -0600text/htmlhttps://www.thestreet.com/technology/what-is-salesforce-14796378Salesforce Pricing Guide (December 2023)
Salesforce offers a full suite of add-ons available mainly on theSalesForce AppExchange. These optional Salesforce programs include tools to support different needs and industries. Depending on the complexity of those needs, you’ll pay anywhere from nothing to hundreds of dollars for one (or multiple) apps. You can also find add-ons under the “products” tab on the Salesforce website.
Salesforce’s apps come from both first- and third-party providers. They also vary in pricing, often including new tiers that differ from what Salesforce offers. Simple apps, like360 SMS, start at $7 per month but might cost more depending on how many texts you send. Other apps, like theSalesforce Adoption Dashboard, are entirely free. You also have freemium apps, likeJotForm, which are free for the first five forms.Â
Each app is different, requiring another knowledge base to learn this optional system. Much like shopping for CRM systems, you must go through testing and adoption phases. Thankfully, Salesforce is a cloud-based SaaS system, meaning you can easily customize it according to your needs. Below, you’ll learn more about some of the most popular add-ons you might consider.Â
Pardot Pricing
Salesforce Pardotis a popular marketing automation platform that comes in four tiers. Here’s a breakdown of what those tiers provide:
Growth: $1,250/mo; focuses on marketing automationÂ
Plus: $2,750/mo; provides deeper analytics and personalization features
Advanced: $4,400/mo; AI support and developer sandbox features
Premium: $15,000/mo; offers predictive analytics and personalized product support
Pardot supports up to 10,000 contacts, with its higher tier supporting 75,000.
Service Cloud
Service Cloud focuses on the customer support side of Salesforce. It also has identical pricing compared to Sales Cloud (Salesforce’s primary offering). Here’s a breakdown of pricing:
Starter: $25/user/mo; provides a simple customer case management dashboard
Professional: $80/user/mo; provides case swarming and computer telephony integration (CTI)
Enterprise: $165/user/mo; provides AI features and a self-service system for your customer support staff
Unlimited: $330/user/mo; 24/7 support alongside AI-powered chatbots
Unlimited+: $500/user/mo; advanced AI support and the ability to better integrate data across Tableau Analytics and Data Cloud
Sales Cloud does not come with Service Cloud. However, you can discuss discounts for integrating both when talking with an account executive.Â
CPQ and Billing
Both CPQ and Billing are features you can find under Salesforce’s Revenue Cloud service.Â
CPQ(Configuration, Pricing and Quoting) is a flexible pricing system that changes price depending on usage level or optional features. When selling software with add-ons, it can help you simplify billing customers. It comes in two forms:
CPQ Plus: $150/user/mo; provides more process control and automated features
Billing is another feature of Revenue Cloud which comes in two forms, although thepricingrequires you to call in:
Growth: Has a built-in invoicing system for scheduling and merging multiple invoices
Plus: Advanced billing systems based on usage ratings; supports automatic payments
If purchasing the complete sales CRM, some of these features are integrated with advanced plans, meaning you don’t need to pay extra.Â
Einstein Analytics
Einstein Analytics is the AI-driven analytics software from Salesforce that comes with the Unlimited plan. Enterprise customers might choose to pay separately, selecting one of the four plans below:
Einstein Predictions:$75/user/mo; provides simple, automated insights
CRM Analytics Growth:$140/user/mo; more advanced analytics platform without AI features
CRM Analytics Plus:$165/user/mo; combines features from Predictions and Analytics Growth
Revenue Intelligence:$220/user/mo; provides revenue insights as well other features
MuleSoft
MuleSoft is an integration-based platform that connects multiple apps, helps integrate numerous APIs and provides automated systems between those softwares. Another way to look at it: it’s a complex version of Zapier with way more power for programmers.Â
MuleSoft’s pricing varies heavily but can cost up to $250,000 per year. You’ll need to call and discuss your unique needs for a quote.Â
Wed, 20 Dec 2023 10:00:00 -0600en-UStext/htmlhttps://www.marketwatch.com/guides/business/salesforce-pricing/Salesforce's year of the boomerang: Here are the C-suite executives who joined, left, or returned in 2023
Several former Salesforce employees rejoined the company this year as "boomerangs."
There were also high-profile departures of longtime executives.
See below for Salesforce's leavers and joiners in 2023.
The end of 2022 was marked by a series of executive departures at Salesforce, including the exit of co-CEO Bret Taylor, who had been heir apparent to CEO Marc Benioff.
2023 was also a year of change, starting with a major restructuring that included laying off 10% of the company's workforce and ending with some old familiar faces in the C-suite.
In the wake of pressure to up profit and cut costs from a group of activist investors, including Elliott Management and Starboard Value, some longtime company veterans left, and former executives have returned to help. Benioff affectionately refers to those who have re-joined as "boomerangs," and he has called for more to come join them as Salesforce ramps up generative AI efforts.
Meanwhile, chief operating officer Brian Millham's influence at the company is on the rise. Some have speculated he could be first in line to succeed Benioff as CEO — if and when Benioff decides to step down.
Below is a list of the major Salesforce executive changes in 2023.
COO Brian Millham took on additional responsibilities. He now oversees about 70% of Salesforce's employees.
President and COO Brian Millham has been with Salesforce since 1999, but his influence at the company has ballooned in the last 18 months, which has caused some speculation that he could be first in line to succeed CEO Marc Benioff. In 2023, Millham's purview expanded to include marketing, employee success, and business technology, in addition to his other responsibilities — global sales, customer success, global alliances and channels, and professional services. Millham was promoted to COO, two years after a promotion to chief customer success officer and COO of global distribution.
Chief business officer Ebony Beckwith left Salesforce after 14 years.
By the time company veteran Ebony Beckwith left Salesforce in May, she held three different titles: chief business officer, chief of staff to Marc Benioff, and CEO of Salesforce Foundation. Neither Salesforce nor Beckwith gave a reason for her departure. Her LinkedIn profile has not been updated with a new job. Beckwith joined Salesforce in 2008 and began leading philanthropic efforts in 2014.
Former CMO Sarah Franklin is leaving the company at the end of the year to join Lattice as CEO.
After 15 years at Salesforce, Sarah Franklin has been named CEO of HR software startup Lattice, run by Jack Altman, brother of Sam Altman. She starts on January 2. In June, Franklin moved from her role as Salesforce's chief marketing officer to chair of the advisory board alongside Alex Dayon, who is retiring at the end of the year. Franklin was named president and CMO in 2021. She joined the company's marketing department in 2008.
Ariel Kelman returned to Salesforce as chief marketing officer.
Former Oracle CMO Ariel Kelman took the top marketing job at Salesforce in June. Kelman is one of Benioff's "boomerangs" — he first worked for Salesforce from 2005 to 2011, when he left to run worldwide marketing at Amazon Web Services. After eight years at AWS, Kelman spent a year and a half as CMO of Oracle. Kelman left Oracle in August of 2022 after the restructuring of the marketing organization he'd spent nearly two years building. At the time, sources told Business Insider that Kelman had clashed with Oracle CEO Safra Catz over the changes, which included mass layoffs.
Former Okta CMO Kendall Collins joined Salesforce as Marc Benioff's chief of staff.
Another of Benioff's "boomerangs," Collins joined Salesforce in April as chief business officer and chief of staff, roles previously held by Ebony Beckwith. Collins first worked for Salesforce from 2004 to 2016 after spending the first few years of his career at Oracle. Most recently, Collins was CMO of cloud software company Okta. He left that role in February of 2022, staying on as an advisor.
Former chief people officer Brent Hyder left Salesforce in August for VF Corp.
Hyder's relatively short — but busy — run at Salesforce ended in August when he left to join apparel group VF Corp. as chief people officer. In the four years he was at Salesforce, Hyder's human resources organization oversaw a pandemic-fueled hiring spree, followed by a major restructuring initiative that included laying off 10% of the company. In June, Insider reported that Hyder offended some employees with comments he made during a Pride Month event. Hyder joined Salesforce in 2019 from Gap Inc., where he had been chief people officer.
Miguel Milano joined Salesforce as chief revenue officer.
Milano joined Salesforce as president and CRO in August. Another "boomerang," Milano first worked at Salesforce from 2011 to 2020, eventually overseeing the international sales organizations for Europe and the Middle East, Latin and Central Americas, Africa, and Asia-Pacific regions. Milano left Salesforce in 2020 for the German data processing company Celonis, where he was CRO until his return to Salesforce. Former Salesforce CRO Gavin Patterson left the company in January.
Lidiane Jones is leaving Slack to take the top job at Bumble.
Jones, a Salesforce product executive who was named CEO of Slack in January, was recently appointed to succeed Whitney Wolfe Herd as CEO of Bumble Inc. Jones starts at Bumble in January. She joined Salesforce in 2019 from Sonos Inc. and quickly worked her way up from vice president of product for Commerce Cloud to overseeing the entire division. Denise Dresser, a Salesforce executive, will replace Jones as Slack CEO.
Advisory board chair Alex Dayon is retiring at the end of the year.
Dayon, a 15-year Salesforce veteran, is set to retire at the end of the year, Salesforce said in June. He is currently president and special advisor to the CEO, working remotely from Paris, according to his LinkedIn. He was previously president and chairman of the advisory board, reporting directly to Benioff, and before that, held chief strategy at product roles. Dayon joined Salesforce in 2008 and at one point, was gifted an electric BMW by Benioff.
A new chief legal officer joined. The chief trust officer left.
After 18 months as Salesforce's chief trust officer, Vikram Rao left the company in October to take the top cybersecurity role at Atlassian.
In June, Sabastian V. Niles joined Salesforce as president and chief legal officer. Niles, formerly a partner at Wachtell, Lipton, Rosen, & Katz, had been counseling Salesforce as it responded to a group of activist investors earlier in the year.
Fri, 22 Dec 2023 20:00:00 -0600en-UStext/htmlhttps://news.yahoo.com/tech/salesforces-boomerang-c-suite-executives-100001694.htmlSalesforce (CRM) Boosts AI Offerings With Einstein 1 UpgradesNo result found, try new keyword!Salesforce, Inc. CRM has unveiled groundbreaking upgrades to its Einstein 1 Platform, introducing two game-changing features — the Data Cloud Vector Database and Einstein Copilot Search. These ...Thu, 14 Dec 2023 22:27:00 -0600en-ustext/htmlhttps://www.msn.com/Salesforce escaped from the jaws of activists to find stability in 2023
This year did not start off great for Salesforce, with an unusual level of turbulence and uncertainty surrounding the company. But as the year comes to a close, Salesforce finds itself in surprisingly good shape financially: Its stock is up over 96% year-to-date. Earlier this year, such an outcome would have seemed impossible to imagine.
The bad news started rolling in even before the new year began, when co-CEO Bret Taylor, who many speculated was being groomed to be heir apparent to Marc Benioff, quite suddenly announced he was leaving the company at the end of November. A week later, Slack CEO and co-founder Stewart Butterfield announced he, too, was stepping down. Losing two key executives in less than a week would be a huge hit to any company, but it would be just the start of an onslaught of bad news for the CRM giant.
As the year began, they learned that activist investors were, well, quite active inside the company. This included Elliott Management, Starboard Value, ValueAct Capital, Inclusive Capital and Third Point. When activists show up, they usually have a strong opinion on how to “fix” a company, and this would be no different.
First, they learned that Salesforce was bringing in three new board members, which felt like a way to appease the activists — especially because one of them was Mason Morfit, CEO and chief investment officer of ValueAct, one of those very same activists.
Activists typically pressure the company to cut costs, and in corporate terms, that usually means cutting staff. Sure enough, Salesforce soon announced that it was cutting 10% of its workforce, or 7,000 people, on January 4, 2023. The excuse was that it had overhired during the pandemic and this was a correction, but it could also have been throwing the activists a cost-cutting bone.
Either way, reports suggested the company didn’t handle the layoffs well, engineers were being pressured, and Benioff began preaching about going back to the office after embracing work from home, and what Salesforce called the “Digital HQ,” during the pandemic. The company’s reputation as a progressive, employee-friendly organization took a big hit.
Sun, 24 Dec 2023 01:59:00 -0600en-UStext/htmlhttps://techcrunch.com/2023/12/24/salesforce-lookback-2023/Salesforce’s Einstein Copilot AI Will Soon Analyze Unstructured Data
Salesforce announced expanded capabilities of its generative AI assistant Einstein Copilot, enhanced integrations with Apple offerings and more today at the Salesforce World Tour New York 2023 event. The addition of the Data Cloud Vector Database to the Salesforce Data Cloud will allow both the Salesforce Data Cloud and Einstein Copilot to handle unstructured data.
Salesforce announced several other enhancements to its business software, particularly within Data Cloud for Advertisers. These products could be useful for a wide variety of teams, including IT, sales, customer service, marketing and commerce.
Jump to:
AI enhancements to Salesforce Data Cloud
Einstein Copilot
A major enhancement to Salesforce Data Cloud is Data Cloud Vector Database, coming in a pilot program in February 2024. Data Cloud Vector Database is integrated vector database support that allows for the use of a wide variety of data types. Unstructured data — e.g., PDFs, email, audio and social media content — will be combined with structured data — e.g., purchase history, customer support cases and product inventory.
Einstein Copilot, Salesforce’s generative AI assistant, will be able to use unstructured data to respond to questions or perform analysis; it will access this data through Salesforce Data Cloud. Einstein Copilot will be generally available in February 2024.
“This transforms every piece of data — from emails to social media posts to audio — into actionable insights using AI, CRM, automation, AI, Einstein Copilot, and analytics,” said Rahul Auradkar, executive vice president and general manager of Unified Data Services and Einstein at Salesforce, in a press release.
Possible use cases of Einstein Copilot include:
Customer service: Einstein Copilot’s unstructured data will be able to be used for customer service. The example Salesforce gave is of a chatbot pulling answers from articles for a customer visiting a self-service page.
IT teams: Einstein Copilot can be used to help IT teams uncover problems in unstructured content produced in machine operations, such as logs, sensor readings or image and audio records.
Sales reps: Einstein Copilot can help sales reps get more information about a potential client company before meeting with that company’s representatives.
Einstein Copilot Search
Another enhancement for Salesforce Data Cloud will be Einstein Copilot Search, which will be in pilot in February 2024. Einstein Copilot Search draws from data across Data Cloud to provide smart suggestions for searches. It will be useful for problem-solving tasks performed by sales, customer service, marketing, commerce and IT teams. For example, Einstein Copilot search will be able to link a customer’s emails and phone calls to their formal support ticket history to assist a customer service representative.
Expanded Salesforce and Apple partnership
Apple Messaging, Apple Pay and augmented reality will be accessible directly in certain Salesforce products. Salesforce and Apple have had a strategic partnership since 2018.
Specifically, Apple Messages for Business in Service Cloud, generally available today with Salesforce’s Service Cloud Digital Engagement, will let businesses set up live chat experiences with customers for customer service, product recommendations, tracking shipments or setting up appointments. Customers can pay for services and products with Apple Pay within the Messenger app.
Augmented reality with Apple’s ARKit will be available within the Salesforce Field Service mobile app in the summer of 2024. With it, field technicians can capture 3D renderings of real locations to make planning and installations easier.
The Salesforce Field Service iOS widget will be available for iPhones in the summer of 2024. It provides a quick view of key account information in Salesforce Field Service.
AWS partnership and more Salesforce news
At Salesforce World Tour New York 2023, Salesforce’s AWS partnership was highlighted and other news was announced.
Salesforce began offering products on AWS Marketplace.
Some Einstein Studio Copilot capabilities will be able to be integrated with Amazon SageMaker and Amazon Bedrock.
Amazon Connect Chat came to Salesforce’s Service Cloud Digital Engagement.
Amazon Connect forecasting was added to Salesforce Service Cloud Omnichannel.
Salesforce’s app builder Heroku will receive powerful new capabilities from AWS services that allow it to become a factory for generative AI-first apps.
News about Trailblazer Career Marketplace, Unlimited Edition+, Data Cloud for Advertisers
Salesforce opened a new jobs site for careers within the Salesforce ecosystem called Trailblazer Career Marketplace, which is open today to Salesforce partners.
Salesforce announced Unlimited Edition+, a package of Salesforce technologies for companies interested in getting into generative AI, data and CRM. UE+ is now in general availability.
New integrations are coming to Data Cloud for Advertisers. Data Cloud for Advertisers will be able to connect to Google Display & Video 360 for personalized ads across channels. Data Cloud for Advertisers will be able to connect to LinkedIn, letting advertisers target specific groups of professionals using Marketing Cloud, Sales Cloud and Service Cloud product usage data from their own apps and LinkedIn.
Note: TechRepublic is covering the Salesforce World Tour New York 2023 event virtually.
Thu, 14 Dec 2023 03:52:00 -0600en-UStext/htmlhttps://www.techrepublic.com/article/salesforce-world-tour-new-york-2023-einstein-copilot/Salesforce (CRM) & ADP Tie Up to Enhance Client ExperienceNo result found, try new keyword!Salesforce CRM and Automatic Data Processing ADP have announced an ambitious collaboration to reshape the landscape of client experiences. Leveraging Salesforce's Customer 360 platform, ADP aims ...Wed, 13 Dec 2023 23:26:00 -0600en-ustext/htmlhttps://www.msn.com/Here's Why Salesforce Is Poised For Another $0.20 EPS Beat
Salesforce, Inc. (NYSE:CRM) stock has maintained gains from its latest post-earnings surge following delivery of an impressive cost-cutting campaign without compromising significantly on its business growth prospects. The consistent fundamental improvements observed in latest quarters imply that Salesforce is establishing a value proposition to its AI strategy. While they had previously feared that AI democratization would dilute Salesforce’s market share in customer relationship management (“CRM”) software, the company has instead continued to reinforce its grip in the industry by ramping deployment of newly introduced value-add features. These include theEinstein Trust Layerand an integratedData Cloudto better facilitate customers’ existing CRM needs in the AI era. The effectiveness of Salesforce’s emerging AI strategy is corroborated by stabilizing growth in the low double-digit percentage range during latest quarters following a period of steep deceleration last year due to the cyclical downturn in enterprise IT spending.
The company’s increasing utilization of self-service sales channels where application, as observed through its latest partnership with Amazon Web Services Marketplace (AMZN), also marks a key approach for reducing marketing and sales costs – the largest portion of its operating expenses. This permits the reallocation of resources to funding growth investments, particularly Salesforce’s AI CRM strategy, which management views as the priority to stay economically and technologically competitive.
Looking ahead, they would expect further cost improvements at Salesforce heading into fiscal 2025, as new developments introduced in the current year – including Einstein GPT, Einstein Trust Layer, and other features/bundles associated with the ramp of Data Cloud offerings – continues to scale. And this will likely become the key compensating factor to Salesforce’s new normal of maturing growth in its core Sales and Service Cloud offerings.
Value Proposition in AI CRM
The deceleration in Salesforce’s core Sales and Service Cloud sales have stabilized in latest quarters, which corroborates increasing uptake in recently introduced AI CRM features, including Einstein. The incremental advancements made to the Data Cloud in latest quarters is likely bolstering adjacent demand as well by addressing customers’ increasing need for an integrated data strategy supportive of their respective AI strategies.
As discussed in their previous coverage, Salesforce’s newly introduced slate of Einstein GPT solutions integrated across its key analytics, productivity, and PaaS offerings have been key to its AI CRM strategy. While Einstein GPT-enabled applications offered by Salesforce primarily relies on third-party technology (i.e., OpenAI’s GPT model), the company has sought to boast its unique value proposition through the Einstein GPT Trust Layer. The Trust Layer effectively addresses enterprise data security needs in the process of adopting emerging generative AI technologies, while also catering to industry’s ongoing cost and performance optimization demands.
Specifically, the company’s proprietary Einstein Trust Layer allows customers to build their respective generative AI-enabled CRM solutions on Salesforce’s platforms without the need to move or store their data within the model, thus enabling a “secure and trusted” experience critical to the enterprise environment. With the Einstein Trust Layer having only recently entered general availability (“GA”) in October, they expect ensuing demand to have an improved impact in sustaining the company’s overall sales growth heading into fiscal 2025.
And to better Excellerate user experience and cost effectiveness in customers’ transition to AI CRM software, Salesforce has introduced a slate of advancements to its Data Cloud and Einstein offerings, including the latest “Einstein 1 Platform.” The Einstein 1 Platform essentially takes Data Cloud integration to AI-enabled CRM solutions offered through Sales and Service Cloud to the next mile by allowing integration of customers’ data into models for building generative AI applications via a simplified low-code process. This feature is realized through the unification of disparate data sources within the Data Cloud for customers, enabling a “common language” that allows different applications built on Salesforce Platforms to communicate and interact with one another, and create value for customers.
The introduction of Einstein 1 Platform and its integration with Data Cloud effectively enhances workplace productivity, while also improving costs and reducing time to deployment for customers. The value proposition directly addresses the ongoing call for cloud spend optimization in the industry, while also catering to customers’ increasingly urgent need for the scalable adoption of AI solutions to maintain economic and technical competence, thus reinforcing demand for Salesforce’s CRM solutions.
In addition to the Einstein 1 Platform, the recently introduced Einstein Copilot AI assistant and Einstein Copilot Studio AI app builder offerings currently in pilot phase are also experiencing strong uptake amongst customers, which is corroborative of growing momentum in Salesforce’s AI CRM strategy. In the latest earnings call, management has reported a 17% adoption rate for Einstein Copilot amongst the Fortune 100 during the current pilot go-to-market phase, which underscores significant headroom for incremental adoption. Both features are also reliant on integration with Data Cloud, underscoring the critical role of the platform’s advancements in supporting CRM experiences in the AI-first environment.
More importantly, the Data Cloud is now offered at no additional charge for all Enterprise Edition+ customers, which helps to Excellerate the exposure of Salesforce’s growing slate of AI CRM offerings to customers, and reinforces its prospects in capturing related opportunities. This is consistent with progress made in Salesforce’s improved product bundling strategy in latest quarters following the announcement of price increases during the summer, which management expects to impact new and upcoming contract renewals that will have a gradual impact on growth over the next three years.
In addition to Data Cloud’s availability through Enterprise Edition+ (“EE+”), Salesforce has also included its Einstein GPT-enabled CRM apps through its priciest Unlimited Enterprise+ (“UE+”) premium tier. With the rolling GA of recently introduced Einstein GPT apps, management has specified improved adoption rates on the UE+ tier during the fiscal third quarter. This effectively reinforces prospects of growth in multi-cloud deals and longer-term pricing gains at Salesforce, as up-tiered UE+ customers have already been observed to increase their spend on the platform by more than 70%. Taken together, Salesforce’s AI CRM strategy continues to deliver consistent positive progress supportive of sustaining normalized growth in the double-digit percentage range over the longer term, even as cost-cutting efforts continue.
Cutting Where it Matters Most
Meanwhile, Salesforce has also continued to deliver on its commitment to reducing costs and enabling a sustained pace of profitable growth. Management’s raised guidance for full year operating margins – even after an 800 bps y/y improvement – and cash flows, while maintaining a stabilizing pace of growth in latest quarters, effectively assuages investors’ concerns that ongoing cost-cutting efforts will “come at the expense of revenue growth.” The nimble balance between cost reductions and sustained growth is further observed through Salesforce’s revamped go-to-market strategy. In addition to significant headcount reductions across the board this year, Salesforce is further drilling into reducing marketing and sales expenses – its largest operating cost center – through the reliance on channel sales partners.
This includes the company’s recently announced availability of its CRM applications, as well as data analytics and productivity solutions like Tableau and MuleSoft on AWS Marketplace. Salesforce’s newly announced go-to-market strategy through AWS Marketplace will be key to further reducing its marketing and sales costs, as it encourages a greater volume of self-serve deployments of its offerings across customers. It will also help to address customers’ cost and time to deployment optimization needs by allowing seamless integration of AWS data into Salesforce products purchased through Marketplace.
Meanwhile, the partnership is expected to reinforce Salesforce’s exposure to AI CRM opportunities by leveraging AWS’ massive reach into the enterprise segment. Specifically, AWS is currently the leading primary cloud service provider, commanding about a third of the market share. Approximately 30% of large enterprises generating annual revenue of more than $5 billion, and about 60% of cloud needs across medium-sized enterprises with annual revenue between $1 billion and $5 billion uses AWS as their primary cloud service provider, which complements Salesforce’s aspirations to further its reach into AI CRM opportunities.
The combination of reduced sales and marketing outlays and expanded market reach enabled by the partnership with AWS Marketplace underscores an effective strategy for Salesforce to further Excellerate profit margins without compromising on revenue growth. It also paves way for additional channel sales partnerships with other major hyperscalers, including Microsoft Azure (MSFT) and Google Cloud Platform (GOOG, GOOGL), in the future, which would reinforce Salesforce’s market share gains in AI CRM opportunities ahead.
Fundamental and Valuation Considerations
The combination of a unique value proposition in enterprise CRM software through Salesforce’s proprietary Einstein AI offerings, alongside seamless integration of Data Cloud continues to reinforce the company’s moat in the industry. Meanwhile, increasing reliance on a self-serve go-to-market strategy via hyperscaler partnerships where applicable also mitigates Salesforce’s exposure to both macroeconomic and optimization headwinds by addressing customers’ efficiency needs, while also optimizing its marketing and sales efforts. The combination will be key to sustaining Salesforce’s current pace of likely normalized, albeit slower, growth going forward, and complement the growing impact of latest price hikes on services provided over the next three-year horizon as expected by management.
Meanwhile, the stabilizing growth set-up will likely compel a continued market focus on Salesforce’s margin expansion and cash flow prospects. They believe there is incremental room for further reduction in Salesforce’s marketing and sales costs, particularly as management expects greater reliance on channel sales. The newly introduced AI CRM offerings are also expected to scale and Excellerate overall operating leverage.
However, they remain cautious of execution risks over the longer term – specifically, Salesforce’s aggressive cost-cutting efforts need to be a balanced endeavor to prevent erosion of its future growth prospects. Despite secular tailwinds to its AI CRM strategy, and Salesforce’s increasing role as the standardized enterprise CRM solution provider, the company has yet to demonstrate an ability in driving value accretive gains supportive of growth reacceleration, nor structural advantages in preserving its market share leadership against disruption from competitors – including Microsoft’s latest deployment of generative AI-enabled Sales Copilot software aimed at taking share from the CRM market.
Taken together, their forecast expects Salesforce’s growth prospects to stabilize at a 12% five-year CAGR, with limited room for significant growth reacceleration in subscription and support revenues. Specifically, anticipated momentum in Data Cloud uptake is expected to complement demand for AI CRM solutions offered across the Sales and Service Clouds, and offset maturing growth in legacy solutions within Salesforce’s “highest grossing” segments.
Meanwhile, their forecast estimates further expansion of GAAP operating margin over the next five years. In the upcoming quarter alone, even based on Salesforce's lower range revenue guidance, the company is well-positioned for another EPS beat of as much as $0.20 like it did in Q3. This is expected to be primarily driven by the continued scale of rolling GA on recently introduced AI CRM solutions, as well as incremental cost reductions stemming from greater reliance on self-service purchases and other sales optimizing efforts. The undertakes are expected to at least maintain the cost structure and profit margins observed in Q3 and potentially take Salesforce's EPS beyond $1.40 in the current quarter, compared to management's guide at the $1.20-level.
As a result of their latest adjustments to Salesforce’s fundamental forecast based on its latest performance and forward prospects as discussed in the foregoing analysis, they are upping their price target for the stock to $249.
The price target is derived using the discounted cash flow (“DCF”) approach, which considers cash flow projections taken in conjunction with the foregoing fundamental analysis on Salesforce. The upward revised price target is primarily the result of Salesforce’s continued cash flow growth outperformance realized through its sustained pace of profitable growth observed in latest quarters, which offsets conservatism over the forward normalized risk-free rate environment.
Specifically, their analysis applies an estimated perpetual growth rate of 7% on projected fiscal 2028 EBITDA. The perpetual growth assumption applied is equivalent to 2% on projected fiscal 2033 EBITDA when Salesforce’s growth profile is expected to normalize in line with the pace of estimated economic expansion across its core operating regions.
Our analysis also assumes an 11% WACC in line with Salesforce’s risk profile and capital structure relative to the anticipated normalized risk-free rate of 4.5% considering the “higher for longer” monetary policy stance. Despite their optimism for another round of earnings beat in Q4, they remain cautious of the uncertain interest rate backdrop in the near-term, which continues to serve as a key roadblock to unlocking pent-up value in the Salesforce stock.
Final Thoughts
Salesforce’s continued realization of cost-savings without compromising on its latest growth trajectory remains a bright spot. The achievement continues to bolster returning market confidence in Salesforce’s ability to sustain a normalized pace of growth at current levels, supported by improving demand for its proprietary AI CRM offerings. The results have also demonstrated Salesforce’s ability to effectively mitigate against market share dilution risks given the increasing democratization of AI access across the broader software industry, which helps to preserve its moat as the standard enterprise CRM solution provider.
Despite significant growth deceleration from its heyday, Salesforce’s continued margin expansion and cash flow growth efforts will remain a key focus area for investors and upside driver for the stock. However, from a valuation perspective, they believe the stock's fundamental-driven upsides continue to be impacted from broader market risks in the near-term. They believe this could potentially harbinger a compelling buy opportunity in the next 12 months to optimize participation in Salesforce's longer-term upside potential realizable through its improving cash flows.
Wed, 06 Dec 2023 02:10:00 -0600entext/htmlhttps://seekingalpha.com/article/4656325-heres-why-salesforce-is-poised-for-another-eps-beatSalesforce's year of the boomerang: Here are the C-suite executives who joined, left, or returned in 2023
COO Brian Millham took on additional responsibilities. He now oversees about 70% of Salesforce's employees.
President and COO Brian Millham has been with Salesforce since 1999, but his influence at the company has ballooned in the last 18 months, which has caused some speculation that he could be first in line to succeed CEO Marc Benioff. In 2023, Millham's purview expanded to include marketing, employee success, and business technology, in addition to his other responsibilities — global sales, customer success, global alliances and channels, and professional services. Millham was promoted to COO, two years after a promotion to chief customer success officer and COO of global distribution.
Chief business officer Ebony Beckwith left Salesforce after 14 years.
By the time company veteran Ebony Beckwith left Salesforce in May, she held three different titles: chief business officer, chief of staff to Marc Benioff, and CEO of Salesforce Foundation. Neither Salesforce nor Beckwith gave a reason for her departure. Her LinkedIn profile has not been updated with a new job. Beckwith joined Salesforce in 2008 and began leading philanthropic efforts in 2014.
Former CMO Sarah Franklin is leaving the company at the end of the year to join Lattice as CEO.
After 15 years at Salesforce, Sarah Franklin has been named CEO of HR software startup Lattice, run by Jack Altman, brother of Sam Altman. She starts on January 2. In June, Franklin moved from her role as Salesforce's chief marketing officer to chair of the advisory board alongside Alex Dayon, who is retiring at the end of the year. Franklin was named president and CMO in 2021. She joined the company's marketing department in 2008.
Ariel Kelman returned to Salesforce as chief marketing officer.
Former Oracle CMO Ariel Kelman took the top marketing job at Salesforce in June. Kelman is one of Benioff's "boomerangs" — he first worked for Salesforce from 2005 to 2011, when he left to run worldwide marketing at Amazon Web Services. After eight years at AWS, Kelman spent a year and a half as CMO of Oracle. Kelman left Oracle in August of 2022 after the restructuring of the marketing organization he'd spent nearly two years building. At the time, sources told Business Insider that Kelman had clashed with Oracle CEO Safra Catz over the changes, which included mass layoffs.
Former Okta CMO Kendall Collins joined Salesforce as Marc Benioff's chief of staff.
Another of Benioff's "boomerangs," Collins joined Salesforce in April as chief business officer and chief of staff, roles previously held by Ebony Beckwith. Collins first worked for Salesforce from 2004 to 2016 after spending the first few years of his career at Oracle. Most recently, Collins was CMO of cloud software company Okta. He left that role in February of 2022, staying on as an advisor.
Former chief people officer Brent Hyder left Salesforce in August for VF Corp.
Hyder's relatively short — but busy — run at Salesforce ended in August when he left to join apparel group VF Corp. as chief people officer. In the four years he was at Salesforce, Hyder's human resources organization oversaw a pandemic-fueled hiring spree, followed by a major restructuring initiative that included laying off 10% of the company. In June, Insider reported that Hyder offended some employees with comments he made during a Pride Month event. Hyder joined Salesforce in 2019 from Gap Inc., where he had been chief people officer.
Miguel Milano joined Salesforce as chief revenue officer.
Milano joined Salesforce as president and CRO in August. Another "boomerang," Milano first worked at Salesforce from 2011 to 2020, eventually overseeing the international sales organizations for Europe and the Middle East, Latin and Central Americas, Africa, and Asia-Pacific regions. Milano left Salesforce in 2020 for the German data processing company Celonis, where he was CRO until his return to Salesforce. Former Salesforce CRO Gavin Patterson left the company in January.
Lidiane Jones is leaving Slack to take the top job at Bumble.
Jones, a Salesforce product executive who was named CEO of Slack in January, was recently appointed to succeed Whitney Wolfe Herd as CEO of Bumble Inc. Jones starts at Bumble in January. She joined Salesforce in 2019 from Sonos Inc. and quickly worked her way up from vice president of product for Commerce Cloud to overseeing the entire division. Denise Dresser, a Salesforce executive, will replace Jones as Slack CEO.
Advisory board chair Alex Dayon is retiring at the end of the year.
Dayon, a 15-year Salesforce veteran, is set to retire at the end of the year, Salesforce said in June. He is currently president and special advisor to the CEO, working remotely from Paris, according to his LinkedIn. He was previously president and chairman of the advisory board, reporting directly to Benioff, and before that, held chief strategy at product roles. Dayon joined Salesforce in 2008 and at one point, was gifted an electric BMW by Benioff.
A new chief legal officer joined. The chief trust officer left.
After 18 months as Salesforce's chief trust officer, Vikram Rao left the company in October to take the top cybersecurity role at Atlassian.
In June, Sabastian V. Niles joined Salesforce as president and chief legal officer. Niles, formerly a partner at Wachtell, Lipton, Rosen, & Katz, had been counseling Salesforce as it responded to a group of activist investors earlier in the year.
Fri, 22 Dec 2023 22:14:00 -0600en-UStext/htmlhttps://www.businessinsider.com/salesforce-executive-hires-and-departures-in-2023-2023-12
100% Valid and Up to Date Salesforce-AI-Associate Exam Questions
We hereby announce with the collaboration of world's leader in Certification Exam Dumps and Real Exam Questions with Practice Tests that, we offer Real Exam Questions of thousands of Certification Exams Free PDF with up to date VCE exam simulator Software.