EXAM NAME : Microsoft Azure Architect Technologies
Candidates for this test should have subject matter expertise in designing and implementing solutions that run on Microsoft Azure, including aspects like compute, network, storage, and security. Candidates should have intermediate-level skills for administering Azure. Candidates should understand Azure development and DevOps processes.
Responsibilities for an Azure Solution Architect include advising stakeholders and translating business requirements into secure, scalable, and reliable cloud solutions.
An Azure Solution Architect partners with cloud administrators, cloud DBAs, and clients to implement solutions.
A candidate for this test should have advanced experience and knowledge of IT operations, including networking, virtualization, identity, security, business continuity, disaster recovery, data platform, budgeting, and governance–this role should manage how decisions in each area affect an overall solution. In addition, this role should have expert-level skills in Azure administration and have experience with Azure development and DevOps processes.
- Implement and monitor an Azure infrastructure (50-55%)
- Implement management and security solutions (25-30%)
- Implement solutions for apps (10-15%)
- Implement and manage data platforms (10-15%)
Implement and Monitor an Azure Infrastructure (50-55%)
Implement cloud infrastructure monitoring
monitor security
monitor performance
monitor health and availability
monitor cost
configure advanced logging
configure logging for workloads initiate automated responses by using Action Groups
configure and manage advanced alerts Implement storage accounts
select storage account options based on a use case
configure Azure Files and blob storage
configure network access to the storage account
implement Shared Access Signatures and access policies
implement Azure AD authentication for storage
manage access keys
implement Azure storage replication
implement Azure storage account failover
Implement VMs for Windows and Linux
configure High Availability
configure storage for VMs
select virtual machine size
implement Azure Dedicated Hosts
deploy and configure scale sets
configure Azure Disk Encryption
Automate deployment and configuration of resources
save a deployment as an Azure Resource Manager template
modify Azure Resource Manager template
evaluate location of new resources
configure a virtual disk template
deploy from a template
manage a template library
create and execute an automation runbook
Implement virtual networking
implement VNet to VNet connections
implement VNet peering
Implement Azure Active Directory
add custom domains
configure Azure AD Identity Protection
implement self-service password reset
implement Conditional Access including MFA
configure user accounts for MFA
configure fraud alerts
configure bypass options
configure Trusted IPs
configure verification methods
implement and manage guest accounts
manage multiple directories
Implement and manage hybrid identities
install and configure Azure AD Connect
identity synchronization options
configure and manage password sync and password writeback
configure single sign-on
use Azure AD Connect Health
Implement Management and Security Solutions (25-30%)
Manage workloads in Azure
migrate workloads using Azure Migrate
implement Azure Backup for VMs
implement disaster recovery
implement Azure Update Management
Implement load balancing and network security
implement Azure Load Balancer
implement an application gateway
implement a Web Application Firewall
implement Azure Firewall
implement Azure Firewall Manager
implement the Azure Front Door Service
implement Azure Traffic Manager
implement Network Security Groups and Application Security Groups
implement Bastion
Implement and manage Azure governance solutions
create and manage hierarchical structure that contains management groups,subscriptions and resource groups
assign RBAC roles
create a custom RBAC role
configure access to Azure resources by assigning roles
configure management access to Azure
interpret effective permissions
set up and perform an access review
implement and configure an Azure Policy
implement and configure an Azure Blueprint
Manage security for applications
implement and configure KeyVault
implement and configure Managed Identities
register and manage applications in Azure AD
Implement Solutions for Apps (10-15%)
Implement an application infrastructure
create and configure Azure App Service
create an App Service Web App for Containers
create and configure an App Service plan
configure an App Service
configure networking for an App Service
create and manage deployment slots
implement Logic Apps
implement Azure Functions
Implement container-based applications
create a container image
configure Azure Kubernetes Service
publish and automate image deployment to the Azure Container Registry
publish a solution on an Azure Container Instance
Implement and Manage Data Platforms (10-15%)
Implement NoSQL databases
configure storage account tables
select appropriate CosmosDB APIs
set up replicas in CosmosDB
Implement Azure SQL databases
configure Azure SQL database settings
implement Azure SQL Database managed instances
configure HA for an Azure SQL database
publish an Azure SQL database
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AZ-303
Microsoft Azure Architect Technologies
http://killexams.com/pass4sure/exam-detail/AZ-303 Question: 334
HOTSPOT
Your company hosts multiple websites by using Azure virtual machine scale sets (VMSS) that run Internet Information
Server (IIS).
All network communications must be secured by using end to end Secure Socket Layer (SSL) encryption. User
sessions must be routed to the same server by using cookie-based session affinity.
The image shown depicts the network traffic flow for the websites to the VMSS.
Use the drop-down menus to select the answer choice that answers each question. NOTE: Each correct selection is
worth one point. Answer:
Explanation:
Box 1: Azure Application Gateway
You can create an application gateway with URL path-based redirection using Azure PowerShell.
Box 2: Path-based redirection and Websockets
Reference: https://docs.microsoft.com/bs-latn-ba/azure//application-gateway/tutorial-url-redirect-powershell Question: 335
HOTSPOT
You have an Azure subscription that contains multiple resource groups.
You create an availability set as shown in the following exhibit.
You deploy 10 virtual machines to AS1.
Use the drop-down menus to select the answer choice that completes each statement based on the information
presented in the graphic. NOTE: Each correct selection is worth one point. Answer:
Explanation:
Box 1: 6
Two out of three update domains would be available, each with at least 3 VMs.
An update domain is a group of VMs and underlying physical hardware that can be rebooted at the same time.
As you create VMs within an availability set, the Azure platform automatically distributes your VMs across these
update domains. This approach ensures that at least one instance of your application always remains running as the
Azure platform undergoes periodic maintenance.
Box 2: the West Europe region and the RG1 resource group
Reference: https://docs.microsoft.com/en-us/azure/virtual-machines/windows/regions Question: 336
You have an Azure subscription that contains 100 virtual machines. You have a set of Pester tests in PowerShell that
validate the virtual machine environment. You need to run the tests whenever there is an operating system update on
the virtual machines. The solution must minimize implementation time and recurring costs.
Which three resources should you use to implement the tests? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A . Azure Automation runbook
B . an alert rule
C . an Azure Monitor query
D . a virtual machine that has network access to the 100 virtual machines
E . an alert action group Answer: ABE
Explanation:
AE: You can call Azure Automation runbooks by using action groups or by using classic alerts to automate tasks based
on alerts.
B: Alerts are one of the key features of Azure Monitor. They allow us to alert on actions within an Azure subscription
Reference:
https://docs.microsoft.com/en-us/azure/automation/automation-create-alert-triggered-runbook
https://techsnips.io/snips/how-to-create-and-test-azure-monitor-alerts/?page=13 Question: 337
HOTSPOT
You have an Azure subscription that contains the resource groups shown in the following table.
You create an Azure Resource Manager template named Template1 as shown in the following exhibit.
From the Azure portal, you deploy Template1 four times by using the settings shown in the following table.
What is the result of the deployment? To answer, select the appropriate options in the answer area. NOTE: Each
correct selection is worth one point. Answer: Question: 338
Question Set 1
You have an Azure subscription that contains 10 virtual machines on a virtual network. You need to create a graph
visualization to display the traffic flow between the virtual machines.
What should you do from Azure Monitor?
A . From Activity log, use quick insights.
B . From Metrics, create a chart.
C . From Logs, create a new query.
D . From Workbooks, create a workbook. Answer: C
Explanation:
Navigate to Azure Monitor and select Logs to begin querying the data
Reference:
https://azure.microsoft.com/en-us/blog/analysis-of-network-connection-data-with-azure-monitor-for-virtualmachines/ Question: 339
HOTSPOT
You have an Azure Active Directory (Azure AD) tenant named contoso.com.
The tenant contains the users shown in the following table.
The tenant contains computers that run Windows 10.
The computers are configured as shown in the following table.
You enable Enterprise State Roaming in contoso.com for Group1 and Group
A . For each of the following statements, select Yes if the statement is true. Otherwise, select No. NOTE: Each correct
selection is worth one point. Answer:
Explanation:
Enterprise State Roaming provides users with a unified experience across their Windows devices and reduces the time
needed for configuring a new device.
Box 1: Yes
Box 2: No
Box 3: Yes
Reference: https://docs.microsoft.com/en-us/azure//////active-directory/devices/enterprise-state-roaming-overview Question: 340
HOTSPOT
You plan to deploy an Azure virtual machine named VM1 by using an Azure Resource Manager template. You need
to complete the template.
What should you include in the template? To answer, select the appropriate options in the answer area. NOTE: Each
correct selection is worth one point. Answer:
Explanation:
Within your template, the dependsOn element enables you to define one resource as a dependent on one or more
resources. Its value can be a comma-separated list of resource names.
Box 1: Microsoft.Network/networkInterfaces
This resource is a virtual machine. It depends on two other resources:
Microsoft.Storage/storageAccounts
Microsoft.Network/networkInterfaces
Box 2: Microsoft.Network/virtualNetworks/
The dependsOn element enables you to define one resource as a dependent on one or more resources. The resource
depends on two other resources:
Microsoft.Network/publicIPAddresses
Microsoft.Network/virtualNetworks
Reference: https://docs.microsoft.com/en-us/azure/azure-resource-manager/resource-manager-tutorial-create-
templates-with-dependent-resources Question: 341
You have an Azure subscription.
You have 100 Azure virtual machines.
You need to quickly identify underutilized virtual machines that can have their service tier changed to a less expensive
offering.
Which blade should you use?
A . Metrics
B . Customer sights
C . Monitor
D . Advisor Answer: D
Explanation:
Advisor helps you optimize and reduce your overall Azure spend by identifying idle and underutilized
resources. You can get cost recommendations from the Cost tab on the Advisor dashboard.
Reference: https://docs.microsoft.com/en-us/azure/advisor/advisor-cost-recommendations Question: 342
You have an Azure subscription that contains an Azure Log Analytics workspace.
You have a resource group that contains 100 virtual machines. The virtual machines run Linux.
You need to collect events from the virtual machines to the Log Analytics workspace.
Which type of data source should you configure in the workspace?
A . Syslog
B . Linux performance counters
C . custom fields Answer: A
Explanation:
Syslog is an event logging protocol that is common to Linux. Applications will send messages that may be stored on
the local machine or delivered to a Syslog collector. When the Log Analytics agent for Linux is installed, it configures
the local Syslog daemon to forward messages to the agent. The agent then sends the message to Azure Monitor where
a corresponding record is created.
Reference: https://docs.microsoft.com/en-us/azure/azure-monitor/platform/data-sources-custom-logs Question: 343
HOTSPOT
Your network contains an Active Directory domain named adatum.com and an Azure Active Directory (Azure AD)
tenant named adatum.onmicrosoft.com.
Adatum.com contains the user accounts in the following table.
Adatum.onmicrosoft.com contains the user accounts in the following table.
You need to implement Azure AD Connect. The solution must follow the principle of least privilege.
Which user accounts should you use in Adatum.com and Adatum.onmicrosoft.com to implement Azure AD Connect?
To answer select the appropriate options in the answer area. NOTE: Each correct selection is worth one point. Answer:
Explanation:
Box 1: User5
In Express settings, the installation wizard asks for the following:
AD DS Enterprise Administrator credentials
Azure AD Global Administrator credentials
The AD DS Enterprise Admin account is used to configure your on-premises Active Directory. These credentials are
only used during the installation and are not used after the installation has completed. The Enterprise Admin, not the
Domain Admin should make sure the permissions in Active Directory can be set in all domains.
Box 2: UserA
Azure AD Global Admin credentials are only used during the installation and are not used after the installation has
completed. It is used to create the Azure AD Connector account used for synchronizing changes to Azure AD. The
account also enables sync as a feature in Azure AD.
Reference: https://docs.microsoft.com/en-us/azure/active-directory/connect/active-directory-aadconnect-accounts-
permissions Question: 344
HOTSPOT
You plan to create an Azure Storage account in the Azure region of East US 2.
You need to create a storage account that meets the following requirements:
Replicates synchronously
Remains available if a single data center in the region fails
How should you configure the storage account? To answer, select the appropriate options in the answer area. NOTE:
Each correct selection is worth one point. Answer:
Explanation:
Box 1: Zone-redundant storage (ZRS)
Zone-redundant storage (ZRS) replicates your data synchronously across three storage clusters in a single region.
LRS would not remain available if a data center in the region fails
GRS and RA GRS use asynchronous replication.
Box 2: StorageV2 (general purpose V2)
ZRS only support GPv2.
Reference:
https://docs.microsoft.com/en-us/azure/storage/common/storage-redundancy
https://docs.microsoft.com/en-us/azure/storage/common/storage-redundancy-zrs Question: 345
You have a virtual network named VNet1 as shown in the exhibit. (Click the Exhibit tab.)
No devices are connected to VNet1.
You plan to peer VNet1 to another virtual network named VNet2. VNet2 has an address space of 10.2.0.0/16.
You need to create the peering.
What should you do first?
A . Configure a service endpoint on VNet2.
B . Add a gateway subnet to VNet1.
C . Create a subnet on VNEt1 and VNet2.
D . Modify the address space of VNet1. Answer: D
Explanation:
The virtual networks you peer must have non-overlapping IP address spaces. The exhibit indicates that VNet1 has an
address space of 10.2.0.0/16, which is the same as VNet2, and thus overlaps. They need to change the address space for
VNet1.
Reference: https://docs.microsoft.com/en-us/azure/virtual-network/virtual-network-manage-peering#requirements-and-
constraints Question: 346
HOTSPOT
You have an Azure Resource Manager template named Template1 in the library as shown in the following exhibit.
Use the drop-down menus to select the answer choice that completes each statement based on the information
presented in the graphic. NOTE: Each correct selection is worth one point. Answer:
Explanation:
Reference: https://docs.microsoft.com/en-us/azure/azure-resource-manager/templates/template-syntax Question: 347
DRAG DROP
You have an Azure subscription that contains two virtual networks named VNet1 and VNet2. Virtual machines
connect to the virtual networks.
The virtual networks have the address spaces and the subnets configured as shown in the following table.
You need to add the address space of 10.33.0.0/16 to VNet1. The solution must ensure that the hosts on VNet1 and
VNet2 can communicate.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions
to the answer area and arrange them in the correct order. Answer:
Explanation:
Step 1: Remove peering between Vnet1 and VNet2.
You cant add address ranges to, or delete address ranges from a virtual networks address space once a virtual
network is peered with another virtual network. To add or remove address ranges, delete the peering, add or remove
the address ranges, then re-create the peering.
Step 2: Add the 10.44.0.0/16 address space to VNet1.
Step 3: Recreate peering between VNet1 and VNet2
Reference: https://docs.microsoft.com/en-us/azure/virtual-network/virtual-network-manage-peering Question: 348
HOTSPOT
You have an Azure Resource Manager template for a virtual machine named Template1.
Template1 has the following parameters section.
For each of the following statements, select Yes if the statement is true. Otherwise, select No. NOTE: Each correct
selection is worth one point. Answer:
Explanation:
Box 1: Yes
The Resource group is not specified.
Box 2: No
The default value for the operating system is Windows 2016 Datacenter.
Box 3: Yes
Location is no default value.
Reference:
https://docs.microsoft.com/bs-latn-ba/azure/virtual-machines/windows/ps-template
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Thu, 04 Jan 2024 03:30:00 -0600en-UStext/htmlhttps://www.techrepublic.com/article/the-complete-2024-microsoft-tech-certification-training-super-bundle/Microsoft Could be Working on its Own Switch-Style ControllersNo result found, try new keyword!Microsoft is possibly developing detachable gaming controllers similar to the Nintendo Switch Joy-Cons, according to one newly emerged design patent. The patented controllers are described as a ...Fri, 29 Dec 2023 13:05:13 -0600en-ustext/htmlhttps://www.msn.com/Everything Big Tech Killed Off in 2023
Google Stadia finally met its end in January this year, but it was just a drop in the bucket for the number of products and services the company killed in 2023.Image: Colleen Michaels (Shutterstock)
Big Tech went on a murder spree in 2023. They saw the end of many once-loved products and services, all swallowed up into the great dark pit of corporate consolidation. Few companies kept their knives sheathed, and if this year taught us anything, 2024 is likely to be just as bloody.
This was a bad year to be a tech worker, and probably just as bad to be tech itself. The great tech layoff spree continued on from 2022 as Silicon Valley tried to cut costs by tossing staff to the curb and killing any products or services deemed too extraneous. As the industry’s latest fascination with artificial intelligence becomes an outright obsession, one can expect we’ll find even more shallow graves dug around the campuses of Google, Apple, TikTok, Microsoft, and Amazon.
This happens every year, but in 2023 they saw more than the usual amount of fat trimming. Big Tech didn’t just murder products people were using, it shuttered services that people depended on. As streaming has continued to refute its initial promise by forcing ads on users who can’t pay a premium, numerous services such as Apple Music and Netflix have cut off lower-cost subscription tiers.
If there were a most wanted board hanging up in the Silicon Valley sheriff’s office, then Google would have the biggest bounty on its head. The Mountain View giant has refocused its entire apparatus on pushing AI products, and that means other projects gotta go. At the top of the list is Google Stadia, the company’s cloud gaming platform that took a full six months before the coroner could file their full report. But that’s just the tip of the iceberg.
We saw the impacts that mega-mergers like the multi-billion Warner Bros. Discovery had on user-end products and content. Not to put too fine a point on it, everything got worse. Next year, we’ll start to see the real impact of the $69 billion Microsoft merger with Activision Blizzard. Despite exec’s assurances that everything will be just fine, they have a feeling we’ll just end up with fewer apps and less competition, all while paying more for degraded experiences.
Thu, 28 Dec 2023 07:05:00 -0600entext/htmlhttps://gizmodo.com/everything-big-tech-killed-off-in-2023-1851127096The New York Times sues OpenAI and Microsoft over the use of its stories to train chatbots
NEW YORK (AP) — The New York Times has filed a federal lawsuit against OpenAI and Microsoft seeking to end the practice of using its stories to train chatbots, saying that copyright infringements at the paper alone could be worth billions.
The paper joins a growing list of individuals and publishers trying to stop OpenAI from using copyrighted material.
In the suit filed Wednesday in Manhattan federal court, the Times said OpenAI and Microsoft are advancing their technology through the “unlawful use of The Times’s work to create artificial intelligence products that compete with it” and “threatens The Times’s ability to provide that service.”
OpenAI and Microsoft did not immediately respond to requests for comment.
Media organizations have been pummeled by a migration of readers to online platforms and while many publications have carved out a digital space online as well, artificial intelligence technology has threatened to upend numerous industries, including media.
Artificial intelligence companies scrape information available online, including articles published by news organizations, to train generative AI chatbots. The large language models are also trained on a huge trove of other human-written materials, such as instructional manuals and digital books. That helps them to build a strong command of language and grammar and to answer questions correctly. Still, they often get many things wrong. In its lawsuit, for example, the Times said OpenAI’s GPT-4 falsely attributed product recommendations to Wirecutter, the paper’s product reviews site, endangering its reputation.
OpenAI and other AI companies, including rival Anthropic, have attracted billions in investments very rapidly since public and business interest in the technology has exploded.
Microsoft has a partnership with OpenAI that allows it to capitalize on the AI technology made by the artificial intelligence company. The Redmon, Washington, tech giant is also OpenAI’s biggest backer and has invested billions of dollars into the company since the two began their partnership in 2019 with a $1 billion investment. As part of the agreement, Microsoft’s supercomputers help power OpenAI’s AI research and the tech giant integrates the startup’s technology into its products.
The paper’s complaint comes as the number of lawsuits filed against OpenAI for copyright infringement is growing. The company has been sued by a number of writers – including comedian Sarah Silverman – who say their books were ingested to train OpenAI’s AI models without their permission. In June, more than 4,000 writers signed a letter to the CEOs of OpenAI, Google, Microsoft, Meta and other AI developers accusing them of exploitative practices in building chatbots that “mimic and regurgitate” their language, style and ideas.
The Times did not list specific damages that it is seeking, but said the legal action “seeks to hold them responsible for the billions of dollars in statutory and genuine damages that they owe for the unlawful copying and use of The Times’s uniquely valuable works.”
The Times, however, is seeking the destruction of GPT and other large language models or training sets that incorporate its work.
In the complaint, the Times said Microsoft and OpenAI “seek to free-ride on The Times’s massive investments in its journalism” by using it to build products without payment or permission.
In July, OpenAI and The Associated Press announced a deal for the artificial intelligence company to license AP’s archive of news stories.
The New York Times said it’s never given permission to anyone to use its content for generative AI purposes.
The lawsuit also follows what appears to be breakdowns in talks between the newspaper and the two companies.
The Times said it reached out to Microsoft and OpenAI in April to raise concerns about the use of its intellectual property and reach a resolution on the issue. During the talks, the newspaper said it sought to “ensure it received fair value” for the use of its content, “facilitate the continuation of a healthy news ecosystem, and help develop GenAI technology in a responsible way that benefits society and supports a well-informed public.”
“These negotiations have not led to a resolution,” the lawsuit said.
Wed, 27 Dec 2023 03:57:00 -0600en-ustext/htmlhttps://www.pbs.org/newshour/economy/the-new-york-times-sues-openai-and-microsoft-over-the-use-of-its-stories-to-train-chatbotsMicrosoft’s first-in-three-decades ‘key’ change is a tangible symbol of CEO Satya Nadella’s AI betNo result found, try new keyword!For the first time in 30 years, Microsoft is adding a new button to the standard keyboards for Windows PCs. Meet the Copilot AI button, coming soon to your next Windows PC.Thu, 04 Jan 2024 06:38:00 -0600en-ustext/htmlhttps://www.msn.com/The Impact of Technology on the Workplace: 2024 Report
The impact of technology on the workplace over the last year has been nothing if not substantial. From the integration of generative AI platforms like ChatGPT to the increase in data breaches across the industry, keeping up with shifting trends is a full-time job at this point in history.
Fortunately, you've got Tech.co to help you out. In their inaugural annual report on this subject, we've embarked on an in-depth journey to quantify and explain a wide range of workplace trends, noting the influence of technology as a primary driver.
We surveyed over 1000 US business leaders to ensure an accurate depiction of the workplace heading in to 2024, and help you to strategize for the year ahead.
Below, we'll introduce their 2024 workplace report and provide you a preview of its key findings. Make sure to download the full report if you want the learn more about how the workplace is changing in the face of evolving technology.
Impact of Tech on the Workplace Report 2024: Key Findings
Our Impact of Tech on the Workplace report found a wide range of statistics that point to how the world is adapting to new technology. Here are some of the key findings they identified, which are further outlined below:
Using more collaboration tools and AI results in higher productivity
59% of people who use AI have greater job satisfaction
ChatGPT is the most popular AI tool used amongst businesses
Digital natives and businesses that use AI are more open to the idea of a 4-day working week
The majority of companies found it challenging to hire new staff – but remote working organizations find it easier
Remote working organizations report higher levels of productivity
Phishing attacks were the most common cause of a data breach
1. Using more collaboration tools and AI results in higher productivity
The use of online tools and digital resources is certainly not new to the business world. In 2023, collaboration tools and generative AI platforms took that usage to another level, adding a robust set of functionalities to the average business' operations .
Did they actually have an impact? According to their research, just over half of businesses (56%) report high productivity levels, so it appears that there is a positive effect associated with this kind of technology.
More specifically, the use of AI platforms and features has seriously improved productivity for businesses of all sizes. Our research found that 72% of respondents who use AI extensively report high organizational productivity, compared to 55% of respondents who use AI to a limited extent.
2. 59% of people who use AI have greater job satisfaction
It's no secret that AI entered the workforce in a big way in 2023. As soon as the technology became advanced enough to handle certain operations, businesses started integrating it into their systems in hopes of improving productivity. It's a trend guaranteed to continue in 2024 and beyond.
How did employees who were encouraged to use the technology feel about AI's rapid rise in the workplace? While many headlines you read claim that workers dread AI and fear it's only there to steal their jobs, their research actually found that 59% of people who use AI have great job satisfaction, quelling such concerns.
Given this, businesses should feel more comfortable rolling out this technology in 2024, as many are still lagging behind on the full adoption of the technology. In fact, they found only 1 in 25 companies have fully integrated AI throughout their organization.
3. ChatGPT is the most popular AI tool used among businesses
In November 2022, ChatGPT launched. The value of this groundbreaking technology was apparent almost immediately, and businesses were scrambling for ways to use its generative functionality to Improve their businesses as much as possible.
Since then, a myriad of ChatGPT alternatives from big tech firms like Google and Microsoft have rolled in 2023. From Bard and Copilot to Claude and Jasper, these alternatives have their merits, but ChatGPT still reigns supreme.
In fact, their research found that 65% of businesses say they use ChatGPT, well ahead of the second place AI chatbot Google Bard, which boasts only 49% usage. Other alternatives included Bing AI Chat (20%), Claude AI (10%), and Jasper Chat (9%), with 8% of respondents using a lesser known “Other” platform.
4. The majority of companies found it challenging to hire new staff, but remote working organizations find it easier
The Great Resignation was the big story last year, with scores of employees leaving their positions after the pandemic gave them a taste of the flexibility while working from home. As a result, their research found that companies are still having a tough time when it comes to recruiting.
However, not all companies are having a hard time attracting new employees. Specifically, organizations offering remote job roles are recruiting with much greater ease compared to fully in-office and even hybrid working businesses.
All that to say, if an in-office policy is that important to you, employee retention should be an equally high priority for your team.
5. Digital natives and businesses that use AI are more open to the idea of a 4-day working week
Now that remote and hybrid work have become the new normal for many businesses, the newest employee perk to pique their interest is the 4-day workweek. Study after study has shown that the shortened week for the same pay has a notably positive impact on productivity, employee wellbeing, turnover, and absenteeism.
Many business owners and decision makers are coming around on it too, but the acceptance definitely depends on age. Our research found that 65% of senior leadership aged 35-44 (Millennials and Gen X) would consider implementing a 4-day working week or have already implemented it, while only 45% of senior leadership aged 55-64 (Baby Boomers) felt the same.
Beyond age, business owners of AI-powered companies are fully embracing the new work policy. In fact, a staggering 93% of senior leadership of organizations where AI plays a central role in operations are either considering a 4-day working week or have already implemented it.
6. Remote working organizations report higher levels of productivity
Since the pandemic, remote work has indeed become a standard for many businesses. In fact, their research found that almost all businesses have the tools to facilitate remote working, from video conferencing software to project tracking services.
The remote work had some unintended benefits including boosts to employee mental health and productivity. Our research found that 64% of remote businesses report high productivity levels compared to 54% of in-office businesses. Suffice to say, remote work is good for your bottom line.
However, despite all the studies that show remote work to be beneficial for employers and employees alike, business owners have started demanding their employees return to the office. Our research found that, in 2023, over half of companies (52%) expect their employees in the office 5-days per week.
The difference between remote and hybrid work policies is notable here as well, with 38% of employees at hybrid working organizations going to the office more than they are required, based on company policy. This means that these strict return-to-office policies might not even be necessary in some situations, as your team will still commute if needed.
7. Phishing attacks were the most common cause of a data breach
Not all advancements in technology have been good for the workplace. As a result of evolving tech, bad actors have been able to ramp up their hacking activity, leading to an online security crisis that is costing businesses millions of dollars.
So, what kind of nefarious behavior should you be on the lookout for? Our research found that 23% of data breaches were caused by phishing attacks, according to senior leadership employees that they spoke to. Computer virus (22%) was also quite common, followed by employee error (12%), advanced persistent threats (9%), and unsecure Wi-Fi (8%).
Simply put, protecting your business online must be a top priority in the new year, particularly if your business works with any sensitive information.
To inform how technology is impacting the workplace in 2024, Tech.co surveyed a large sample of senior leadership professionals from businesses based in the United States. Senior leadership professionals had job titles ranging from manager to director.
We surveyed companies with 10 or more employees to ensure that their data captured the experiences and perspectives of individuals holding key leadership roles within established organizations.
To ensure an impartial and unbiased sample, they also gathered data through a survey with participants selected via a third-party panel provider. Data collection was obtained in October and finalized in November of 2023.
Finally, to guarantee an accurate reflection of US businesses, a total of 1047 responses were obtained at a confidence level of 99.9%.
About Tech.co
If you've stumbled across their 2024 workplace report and are looking for answers on the brains behind the booklet, here's a little more information on who they are.
Tech.co was established in 2006 as a networking platform for companies working out of the Chicago area, and has transformed into a fully-fledged media company with readers around the world.
We aim to translate their passion for technology into insightful news and analysis, helpful buyers’ guides and practical resources, so SMBs across the US and beyond can grow their revenues, work smarter, and secure their success – now and in the future.
Each year, Tech.co carries out thousands of hours of independent product testing and market analyses to support over 5 million professionals annually in their pursuit to learn more about technology and make the right purchasing decisions.
We also work directly with dozens of Fortune 500 clients, such as Salesforce, monday.com, HubSpot and Zoom, to help advise on their strategies and enable them to reach brand new audiences.
Thu, 04 Jan 2024 02:02:00 -0600en-UStext/htmlhttps://tech.co/news/impact-technology-workplace-report-2024The Top 10 Business Technology Stories Of 2023
This photograph shows Boston Dynamics' SPOT robot dog on the opening day of the MWC (Mobile World ... [+]Congress) in Barcelona on February 28, 2022. - The world's biggest mobile fair is held from February 28 to March 3, 2022. (Photo by Pau BARRENA / AFP) (Photo by PAU BARRENA/AFP via Getty Images)
AFP via Getty Images
If you read this column, then you’re probably aware that I publish it – without fail – every Sunday morning throughout the year. It’s designed to point out five pieces of technology news during the week that specifically impacts business owners and managers and my reasons for why they’re important Here are the 10 stories I think are the most impactful from 2023.
1 - AI was a big story, but a lawyer’s mistake was even bigger.
Every big technology company touted its AI plans and offerings in 2023 and AI was one of the most discussed subjects on corporate earning calls in just about every quarter. It’s all very exciting. But one AI story has some sobering takeaways. The New York Times reported on attorney Steven Schwartz, whose use of ChatGPT for a lawsuit backfired. To research some legal history – for a case involving a man who sought compensation from an airline after an injury – Schwartz utilized ChatGPT to prepare a legal brief that cited previous cases – all of which were fake. Realizing his error Schwartz pleaded with the judge stating that he was unaware the AI would provide bogus information as a result of his query. It did not turn out well. (Source: Engadget)
Why this is important for your business:
The very important takeaway is that the hype around all these new super cool AI tools can be exciting and there’s no question that AI will be transformative. Some day. For now, as business owners and managers, they have to understand that they shouldn’t be entirely reliant on AI to replace humans. Yes, AI can be a great help. But in 2024 they must continue to proceed with caution.
2 - Big tech companies are investing heavily in AI, but true innovation will come from AI startups.
Joanna Glasner of Crunchbase reported on the significant increase in AI investments in just one year. By comparison, investments in US startups have dropped across sectors. Glasner noted that between 2018 and 2022 AI investments hovered at a certain level then suddenly spiked this year. The explanation includes the shrinking pool of investment dollars to new ventures, but it’s also because of AI spurring countless startups. (Source: Crunchbase)
Why this is important for your business:
Like all the other tech trends before it – from Web 1.0 to crypto - my bet is that billions will be wasted in bad investments or ideas that just didn’t work out. But there will be more than a few AI companies that will not only change the world but make enormous profits for their investors and create the next generation of Zuckerbergs, Musks and Andreessens. And they will likely create amazing tools that will help businesses of all sizes be more efficient and profitable.
3 - The “right to repair” movement is saving businesses big money and creating new businesses.
Apple announced in December an update to its Self Service Repair Program to “give users more transparency and autonomy to troubleshoot issues.” Tailored for those with efficient tech knowledge and troubleshooting capability, they can now access the Apple Diagnostics tool – available on Apple products in the US and Europe next year – that will provide them the same level of expertise as an authorized Apple technician. The tool will also help the identify what part needs to be repaired as well as a testing function. (Source: Apple News)
Why this is important for your business:
It was only a few years ago that users were forced to send devices back to the manufacturers for repairs, which was more costly, inefficient and time-consuming. Thanks to a movement of influencers, 2023 saw more tech companies bending and allowing us the right to repair their own products which not only helps get things done faster but has opened up a cottage industry of small businesses performing this work.
4 - While big data breachers get the headlines, it’s small businesses owners who are suffering more.
In October, writer Phil Muncaster shared important data from the Identity Theft Resource Center, based on a study done of 551 business owners. Nearly three-quarters (73 percent) said they were hit with a cyberattack last year. Curiously – as Muncaster points out – less than 30 percent follow best practices such as MFAs (multi-factor authentication). (Source: Infosecurity Magazine)
Why this is important for your business:
As I wrote previously: the majority of these breaches involve employee or customer data – which can be catastrophic not just financially – it also impacts customer trust as the respondents also shared. The Cybersecurity & Infrastructure Security Agency offers guidelines for small businesses on implementing cybersecurity protocols.
5 - Both Google and Microsoft are in the process of killing passwords.
It was reported throughout 2023 that logging in with a password is coming to an end on the Google network. The company is switching over to passkeys – a technology that utilizes biometrics (facial/print recognition) and PIN numbers – to simplify and speed up the sign-in process. (Source: TechRadar)
Why this is important for your business:
As I wrote in October, passkeys are phishing-proof and more secure in that they use cryptographics (coded information) that makes the hacker’s job much more difficult. Google has started the process with the ultimate goal of replacing password sign-ins with passkeys. They also noted passkeys are a welcome alternative and “spare people the headache of remembering all those numbers and special characters in passwords.” Microsoft and other tech companies are doing the same. Which means the end of the traditional password in the not-so-distant future.
6 - Finally! Apple will be supporting USB-C charger in iPhones.
Apple (finally) switched up the charging method for the new iPhone 15. Dating back to 2012, iPhones were charged with lightning ports. Now – as a result of a mandate approved by the EU – electronic devices will be powered with USB-C chargers to “reduce electronic waste” as stated in a 2022 press release. For longtime customers of the iPhone, it will be both an adjustment and a benefit as the USB-C can be used for other Apple devices. (Source: Fox Business)
Why this is important for your business:
Do I even need to say? For employees and business travelers forced to carry a bag full of charging paraphernalia, this change is finally a move to normalcy.
7 - Threads debuts and creates another channel for business engagement.
Back in July, the popular photo/video sharing platform Instagram released an app called Threads. Instagram’s iteration of X/Twitter, Threads has been assessed as a strong competitor prior to its launch because one if its leading advantages was that it could migrate users and their Instagram followers to seamlessly to the new platform. (Source: TechCrunch)
Why this is important for your business:
Will Zuckerberg defeat Musk? Since its launch, interest and engagement on Threads has cooled. But if Meta sticks with it, who knows? LinkedIn remains the place to be for those in the professional world, but I believe that every business owner – including me – should be keeping a close eye on the new Threads social platform. That’s because if Threads gains a solid, regular attraction and if their customers and community are embracing it, then it may become a target for their time.
8 - Microsoft is making migration to Windows 11 easier.
In May, Mark Hachman of PCWorld wrote a feature on Microsoft’s newest product – Restore Apps for Windows 11. Designed to simplify the process of transferring data from an old PC to a new one – Microsoft is removing the headache of finding a way to migrate your documents, applications and pictures – right down the arrangement of your icons on the desktop. Users will need to register with a Microsoft account to get full access Restore Apps features – and users have the option to deactivate on brand new PCs. (Source: PCWorld)
Why this is important for your business:
Many businesses will be migrating up from earlier versions of Microsoft Windows in 2024 and they all know what a potential headache it can be. My clients and others I know in the IT world have told me that this is a great tool to make this migration easier, which means saving money.
9 - IKEA is using a hundred drones in its warehouses.
The company confirmed that 100 drones are currently in operation to streamline inventory control and assist workers with certain tasks. The first drone was employed two years ago with 100 now operating in IKEA locations across Europe. “Introducing drones and other advanced tools – such as, for example, robots for picking up goods – is a genuine win-win for everybody,” Tolga Öncu - Head of Retail at Ingka Group (IKEA)- said about the technology that was developed in partnership with Verity–a company that specializes in warehouse drone systems. (Source: INGKA)
Why this is important for your business:
Drone technology isn’t just for the military or for game enthusiasts. It’s a growing tool for many businesses, particularly in construction, real estate and now…warehousing. Drones can count inventory, check for safety issues, monitor employee movements and – soon enough – use AI to gather information via video to help create a better flow of materials. The cost of drones are rapidly decreasing too, which means more small and mid sized businesses will be buying them.
10 - Boston Dynamics and others are introducing new robotic capabilities.
In January it was reported that Atlas - the most advanced humanoid robot in the world from Boston Dynamics – has new capabilities. Boston Dynamics recently designed a set of hands and - in a accurate YouTube video - showed off Atlas doing physical work. Up to this point, the robot’s primary abilities included locomotive tasks such as walking. The accurate version of Atlas has hands with grips to allow it to pick things up and perform tasks. (Source: ARS Technica).
Why this is important for your business:
Robotics are steaming ahead and their costs continue to decline. Boston Dynamics is one of the leaders but they’re not the only game in town. The construction industry, for example, is taking progressive steps with the help of AI to Improve safety and cut back on manual labor. Thomas Insights reported on five key areas where artificial intelligence is in operation. Hadrian X - developed by the Australian technology firm FBR - is a bricklaying robot that has been documented to lay bricks every 45 seconds. Mechanical suits - called “exoskeletons” - are being developed for construction workers to increase their endurance and mobility. As AI matures so will robotics and that’s already having an impact on businesses, both big and small, who are struggling to find workers.
Sat, 30 Dec 2023 21:00:00 -0600Gene Marksentext/htmlhttps://www.forbes.com/sites/quickerbettertech/2023/12/31/the-top-10-business-technology-stories-of-2023/Microsoft unveils ‘Copilot’ key, its biggest update to Windows keyboard in 30 years
NEW YORK — Microsoft is adding a “Copilot” key that summons an AI-powered assistant with the click of a button in its biggest update to the Windows keyboard in three decades.
The software giant said Thursday that the Copilot key will be coming soon to some new PCs made and sold by a variety of manufacturers that run on the Windows operating system, as it heralded “the year of the AI PC.”
This means that with the click of a single button, PC users will soon be able to engage with Copilot, the software giant’s AI-powered chatbot, to ask questions or help draft emails.
Windows logo is seen displayed on a phone screen in this illustration photo taken in Poland on November 30, 2020.
Jakub Porzycki/NurPhoto/Getty Images
“This will not only simplify people’s computing experience but also amplify it, making 2024 the year of the AI PC,” Yusuf Mehdi, the executive vice president and consumer chief marketing officer at Microsoft, said in a company blog post announcing the Copilot key.
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The new key will ultimately “make it seamless to engage Copilot in your day to day,” Mehdi added. Copilot, notably, is propelled by OpenAI’s underlying technology after Microsoft’s $13 billion investment into the AI startup.
If Copilot is not yet available in your country or not enabled on your device, pressing the Copilot key will launch Windows Search.
The new key features a Copilot ribbon logo and sits on the lower right side of the keyboard, near the Space bar and Alt button.
The addition marks the first major change to the Windows PC keyboard since Microsoft added the Windows key back in 1994. That button appeared on laptop and desktop keyboards sold by companies such as Dell, Lenovo and HP.
The move by Microsoft was announced just ahead of next week’s CES tech convention, where more AI product updates are expected to be unveiled from a slew of companies. Over the past year, Big Tech companies have raced to develop and integrate AI tools across their range of products.
In the company blogpost announcing the Copilot key, Mehdi also teased a “significant shift” coming in 2024 for Microsoft, “where AI will be seamlessly woven into Windows from the system, to the silicon, to the hardware.”
10 tech innovations that have improved driving safety since 2000
10 tech innovations that have improved driving safety since 2000
A new frontier of road and vehicle safety is upon us. Where once the idea of seat belts and airbags was considered radical and even annoying by many Americans in the 1960s through the 1980s, cars now come equipped with sophisticated technology like automatic emergency braking and corrective steering. Partially and fully autonomous vehicles drive alongside cars with human drivers—with only partial success—all in the name of mitigating human error.
Fortunately, car safety has increased significantly over the past six decades due to technological advances. In addition to seat belts and airbags, innovations like crash testing, brake lights, anti-lock brake systems, and even front headrests have brought down the number of car-related fatalities per 100 million miles traveled by a staggering 78% since 1960.
However, there's still a long way to go regarding car safety for everyone. People assigned female at birth are still 72% more likely to be injured and 17% more likely to die in a car crash than those assigned male at birth. This is because automakers are only required to perform safety tests using crash dummies designed with larger, more muscular, or broad physiques traditionally associated with men. While the first dummy made to represent the "average-size woman" has been created in Sweden, it is far from being a standardized requirement for car manufacturers.
Cost is another barrier to equitable car safety. Newer cars, which are more likely to be equipped with various top-of-the-line safety features, are safer than older ones, according to the National Highway Traffic Safety Administration. But not everyone can afford a new car these days, not when the average cost of a new car is $47,899 as of September 2023. Apart from newer safety features, heavier, more well-built cars—usually accompanied by a higher price tag—have been shown to keep drivers safer in the event of a crash than those in lighter vehicles, according to a University at Buffalo study.
Nonetheless, as newer car safety technology becomes more standardized, it will also become cheaper, resulting in safer cars and roads overall. To explore the features that are—or will soon become—mainstream, Westfield compiled a list of 10 tech innovations since 2000 that have helped make cars and roads safer. Read on to learn more about how they work and how effective they are.
Song_about_summer // Shutterstock
Rear-view cameras
Rear-view cameras, also known as backup cameras, were one of the first innovations in car safety technology. They've been around longer than most people would expect, with the first emerging in 1956 on a conceptual Buick model, but the technology didn't catch up to the ambition for many decades. It wasn't until the late aughts that cars began slowly integrating the technology after Congress passed a law in 2008 spurring auto regulators to require better rear visibility.
By 2014, many new cars came equipped with backup cameras, though the feature wouldn't become a standard requirement for all new vehicles until 2018. Over the last two decades, studies have found that rear-view cameras have gradually reduced the number of backup accidents, which often involve children and the elderly, and more significantly reduced fatalities associated with backup incidents. When combined with other technology like automatic braking and parking sensors, the reduction in accidents was even more striking.
Surprisingly, there is a demographic divide in drivers who seem to benefit most from backup cameras. For drivers over 70, rear-view cameras cut backup accident rates by 36%, whereas those under 70 experienced only a 16% cut in accident rates, according to a 2017 Insurance Institute for Highway Safety report.
M2020 // Shutterstock
Lane departure warnings
Lane departure warnings use sensors that alert the driver when the vehicle's tire touches a lane marker (as long as the turn signal isn't in use). Usually, the warning system beeps or flashes to get the driver's attention, allowing them to correct their steering. This feature has been shown to be highly effective at increasing road safety.
According to an analysis of crashes between 2009 and 2015, cars with lane departure warnings had 18% fewer accidents than cars without the technology. For accidents that involved fatalities, the difference between cars with and without lane departure warnings was even more remarkable: Cars with the warning system were involved in 86% fewer fatal crashes.
Despite the evidence that lane departure warnings prevent crashes, a startling number of drivers with LDW-equipped cars actually disable the feature. A 2020 Consumer Reports analysis found that at least 1 in 5 (21%) drivers turn off lane departure systems because they go off so frequently, resulting in repetitive beeping.
DesignRage // Shutterstock
Driving mode on phones
Distracted driving was the cause of more than nine crash-related deaths each day in the U.S. in 2021, according to NHTSA.
To mitigate the effects of distracted driving, major phone manufacturers like Apple and Google introduced modes that halt notifications like calls, texts, and news alerts while phone owners are behind the wheel. The iPhone version, called Driving Focus, can be manually turned on and off when entering or exiting the car or enabled to engage automatically based on motion detection. Driving Focus can also be paired with Apple's CarPlay feature, a hands-free Bluetooth pairing mode, to redirect phone calls through the car's speaker system.
Google Assistant driving mode can be activated on Android devices when you navigate using Google Maps. It can also be used as a voice-activated system to send texts and make calls using voice commands and read incoming messages aloud. Data from 2018 found that Apple's Do Not Disturb While Driving mode resulted in slightly less phone usage behind the wheel, but the impact of driving modes on overall road safety is inconclusive.
Dragana Gordic // Shutterstock
Crash detection
Apple announced its new Crash Detection software as part of its iPhone 14 release in September 2022. Designed to pick up on four types of crashes—front, side, rear, and rollover—the software prompts the phone to contact emergency personnel and employs satellite data to communicate the vehicle's location if the driver cannot communicate, even in locations without cell service. Drivers can also cancel the emergency response if desired. Crash Detection also works with new Apple Watches. Since its introduction, the feature has made headlines for providing potentially life-saving services during unusual crashes.
Apple isn't the only provider of crash detection technology, however. Many newer vehicles come equipped with a comparable feature, like OnStar, which similarly functions to alert emergency responders to a driver's location if they are incapacitated. Android phones have also offered a similar technology since 2019.
Hadrian // Shutterstock
Red light cameras
Red-light running was responsible for 1,109 deaths and roughly 127,000 injuries in 2021, according to the Insurance Institute for Highway Safety. Studies have shown that red light cameras at intersections cut fatal crashes in cities by as much as 21% and decreased them in other locales by around 14%.
The cameras photograph cars moving through intersections, allowing law enforcement officers to review violators and disincentive red-light running through a fining system. Opponents of the cameras have raised concerns about privacy and surveillance. In 2021, 344 municipalities used red light running cameras.
nutcd32 // Shutterstock
Blind spot detection
Introduced in 2004 by Volvo, blind spot detection has become increasingly standard in new vehicles. The technology uses radar, cameras, or other sensors on the car's sides to alert drivers to the presence of another vehicle in their blind spot and indicate it visually. Many systems go a step further, giving another, more aggressive cue if the driver puts on their turn signal when another car is in or approaching their blind spot, often beeping, vibrating the steering wheel, or even autocorrecting the steering.
According to 2018 data, vehicles with blind spot detection were involved in 14% fewer lane-change crashes than cars without it.
RoClickMag // Shutterstock
V2V communication
What sounds like a far-out invention from a sci-fi novel is already playing out on some roadways through vehicle-to-vehicle communication. V2V communication works when cars exchange information about their proximity to other cars, speed, and direction using wireless technology. Cars with safety features like blind spot detection and lane departure warnings can communicate this information to others with the same features, further lowering the risk of crashes. It can be beneficial when visibility is poor due to weather conditions, traffic, sun glare, or low light.
While still in its nascency, V2V communication is becoming standardized in newer vehicles because of a Department of Transportation proposal—and it's rapidly growing: the V2V communication industry was worth roughly $19.98 billion in 2022.
Scharfsinn // Shutterstock
Car telematics
Car telematics are in-vehicle systems that combine safety features, navigation, and communication features, making switching between them a more integrated, less cumbersome experience. It also means having a more hands-free, less distracted driving experience, decreasing the likelihood of ending up in an accident. Over 3 in 5 new cars had built-in telematics systems as of 2020.
Telematics features can also be used to incentivize safe driving. The accurate rise of usage-based car insurance, which rewards safe drivers with cheaper insurance rates, can use embedded telematics to score driving habits like speeding, sudden braking, phone usage, and other factors. In 2022, TransUnion survey data indicated that more and more drivers were opting into usage-based insurance programs. But drivers, beware—not everyone who opts into these programs receives lower rates. In some cases, insurance companies have instead raised rates based on unsafe driving habits.
DedMityay // Shutterstock
Smart traffic control systems
Traffic control can help make roadways safer and more organized. Still, systems like traffic lights have historically operated independently from the genuine flow of traffic, often leading to red lights that last too long, green lights that aren't long enough, or needing to wait at a light when no drivers are crossing your path. Unresponsive or ineffective traffic lights can inspire road rage, cause even more congestion, and generally create unsafe driving conditions, perpetuating the very problem they were designed to mitigate.
Smart traffic control systems offer a solution to these hangups by using available information, like the number of cars in each lane of an intersection, to guide traffic in more streamlined ways. Some systems use wire loops embedded in the road to determine congestion levels, while others use cameras or pedestrian inputs, like buttons at crosswalks. Studies in places where smart traffic control systems are in use have shown that they save on fuel, emissions, and time spent in the car and create pathways for emergency vehicles and public transportation.
Sombat Muycheen // Shutterstock
Automatic emergency braking
Automatic emergency braking systems have been incredibly effective at preventing crashes, cutting rear-end collisions by half when combined with forward collision warnings. AEB systems utilize sensors that kick in when a car approaches another vehicle or object too quickly, engaging the brakes and halting collisions before they can happen. Variations of AEB systems include brakes that engage when reversing the car, if a pedestrian is detected, or at high speeds. In 2022, automakers committed to standardizing this feature in all newly manufactured vehicles.
This story originally appeared on Westfield and was produced and distributed in partnership with Stacker Studio.
MomoShi // Shutterstock
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Fri, 05 Jan 2024 00:29:00 -0600entext/htmlhttps://kenoshanews.com/life-entertainment/nation-world/technology/microsoft-keyboard-artificial-intelligence-copilot-key/article_4af00d7a-d9b5-5ba6-a182-3ec03b18845e.htmlThe biggest winners in tech in 2023No result found, try new keyword!Threads has, of course, benefitted from Meta’s vast engineering resources, as well as the company’s willingness to engage in good old-fashioned growth-hacking. And there are still valid concerns about ...Fri, 29 Dec 2023 00:30:12 -0600en-ustext/htmlhttps://www.msn.com/NYT sues OpenAI and Microsoft
FILE PHOTO: The NYT has filed a lawsuit against OpenAI and Microsoft to prevent them from using their stories to train chatbots any further. | Photo Credit: Reuters
(This article is part of Today’s Cache, The Hindu’s newsletter on emerging themes at the intersection of technology, innovation and policy. To get it in your inbox, subscribe here.)
NYT sues OpenAI and Microsoft
The New York Times has filed a federal lawsuit on December 27 against OpenAI and Microsoft to prevent them from using their stories to train chatbots any further. The Times said that the chatbots churning out answers verbatim from the Times was a threat to livelihood as it amounted to theft of billions of dollars of work. The newspaper began discussing the implications of AI models using its content with OpenAI and Microsoft starting April. The media company’s case was filed in federal court in Manhattan.
While NYT is one of the media organisations to have shifted to the online medium successfully, most media companies are struggling with the movement of readers to online. Popular chatbots like ChatGPT make it even harder for media organisations to drive traffic as now users are less likely to visit the original source of information. Times hasn’t listed the specific value of damages it is seeking but wants to “hold them responsible for the billions of dollars in statutory and genuine damages that they owe” for copying its work. OpenAI has said that the company respects the rights of content creators and is “committed” to cooperating with them to help them benefit from the technology with new revenue models. Microsoft hasn’t commented on the matter yet.
Two models of Apple Watch go on sale again
A federal court has temporarily lifted a sales ban ordered by the International Trade Commission due to a patent dispute on two higher-end models of the Apple Watch. The ITC ordered the halt in October to block Apple from using specific technologies that are underlying a blood-oxygen measurement system in its Series 9 and Ultra 2 watches.
Apple has been involved in an intellectual property dispute with medical technology company Masimo over these technologies. To comply with the ITC ruling, Apple cut off online sales of its watches in the U.S. days ahead of the Christmas holiday. While the court’s decision on Apple’s appeal is still pending, it will allow sales of the two Apple Watch models now. The two models will be available in Apple’s online store by noon Pacific Time starting today according to the ruling. They have also returned to some Apple stores and will be widely available from Saturday. Analysts have said that the lawsuit is an obstacle for Apple as it has been integrating more medical tech into its watches.
Social media cos. made billions in U.S. ad revenue from minors
A study from the Harvard T.H. Chan School of Public Health published yesterday showed that social media platforms had collectively generated over $11 billion in U.S. advertising revenue from minors last year. Researchers took into account the number of users under 18 on Facebook, Instagram, Snapchat, TikTok, X and YouTube in 2022 based on population data from the U.S. Census and survey data from Common Sense Media and Pew Research. Then the study used data from firm Insider Intelligence, formerly called eMarketer, and Qustodio, a parental control app to estimate every platform’s ad revenue from 2022 and the time spent by each child on each platform. The researchers then built a simulation model using this data to estimate the ad revenue the platforms made from minors in the U.S.
The study has brought to light the need for regulation in social media over the unfair advertising targeting towards children and impact on their mental health due to exposure of unregulated content. Social media platforms have clearly failed to self-regulate themselves. They have been getting negative attention over hyper-personalised algorithms that drive online addiction among children.
Wed, 27 Dec 2023 20:47:00 -0600entext/htmlhttps://www.thehindu.com/sci-tech/technology/todays-cache-nyt-sues-openai-and-microsoft-two-models-of-apple-watch-go-on-sale-again-social-media-cos-made-billions-in-us-ad-revenue-from-minors/article67683014.ece
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