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Prove you have the knowledge to navigate modern marketing challenges. The Digital Marketing Pro program leverages the power of partnership between the AMA and the Digital Marketing Institute to help you get world-class learning and dual digital marketing certification credentials.



Content Marketing

Social Media Marketing

Search Engine Optimization (SEO)

Paid Search (PPC) Using Google

Display and Video Advertising

Email Marketing

Website Optimization

Analytics



As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM® Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.



Marketing Strategy

Global, Ethical, And Sustainable Marketing

Managing Information for Marketing Insights

Buyers and Markets

The Offering – Product and Service

Manage Pricing Decisions

Deliver the Value Offering

Communicate the Value Offering



Only the best content stands out in a cluttered marketing world. Passing the PCM® Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.



Use Content for Effective Lead Gen

Align Content with Marketing Funnel

Editorial Calendar Design

Storytelling and Content Production

Multi-Channel Content Creation

SEO and Distribution Best Practices

Metrics, Measurement, and Optimization

Content Marketing ROI



Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. The PCM® Sales Management distinction is your way to show you understand the best practices for leading the sales strategy for your organization.



Personal Selling

Organizational Buying

Customer Relationships and Strategies

Organizing a Sales Force

Organizational Relationship

Forecasting and Quota Development

AMA course outline