IBM IBM Retail Environment for

Lufthansa and IBM Collaborate for AI-Powered ad campaign | killexams.com Real Questions and Pass4sure dumps

- New interactive promoting unit creates enhanced tourist experience, powered by way of IBM Watson's AI expertise

- AI-powered advertisements (IBM Watson adverts) a part of world #SayYesToTheWorld company campaign

- Lufthansa is the primary airline manufacturer to launch a Watson adverts campaign with IBM Watson advertising

ARMONK, N.Y., Oct. 18, 2018 /PRNewswire/ -- As a part of Lufthansa's ongoing world #SayYesToTheWorld manufacturer crusade, the airline has teamed up with IBM Watson promoting (NYSE: IBM) to launch an AI-powered promoting adventure. Lufthansa is the primary airline manufacturer to launch an IBM Watson adverts campaign with Watson advertising. The campaign specializes in exploring an international of new possibilities and saying sure to the unknown. The interactive ads, powered via IBM Watson, gives buyers with the opportunity to have interaction with Lufthansa for commonplace airline questions and for shuttle content throughout 15 European locations. A vacation spot explorer showcases each and every vicinity and helps the user discover distinctive cities through local trip facts and counsel, as well as tailor-made image galleries and video clips, and presents the choice for flight reservations.

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Lufthansa and IBM collaborate for AI-powered ad campaign with Watson advertisements obtainable on climate.com, The climate Channel app, and throughout Lufthansa’s digital advertising ecosystem.

"Lufthansa continues to pressure cost to the customer by utilizing new and imaginative technologies equivalent to AI, both on our aircraft and off," pointed out Benita Struve, Director/Head of advertising Communications & Campaigns for Lufthansa. "This marketing crusade not most effective inspires enjoyable commute, it also makes use of essentially the most imaginitive the right way to provide a personalized event."

"we're excited to group up with Lufthansa to aid consumers find their subsequent international adventure via an engaging conversation powered via Watson," talked about Carrie Seifer, VP and Chief salary Officer, IBM Watson advertising. "With the help of AI, Lufthansa is capable of invite buyers into an exciting exchange inside an interactive advert unit to study a number of issues from key locations to in-flight experiences."  

Some more information about the Watson ads crusade:

apart from the Watson advertisements crusade, the #SayYesToTheWorld crusade comprises Digital, Out of domestic, cellular, Print, Social and Cinema adverts. The campaign displays Lufthansa's mission to encourage americans to look and explore the realm and open their minds to new experiences.

Launched in June 2016, Watson ads are an trade-first AI-powered interactive ad unit that grants hyper-personalization at-scale together with actionable insights. These interactive AI-powered advertisements enable brands to have meaningful one-to-one conversations at scale with consumers anyplace they could be of their course to purchase. Watson adverts have launched in distinct industries together with car, buyer healthcare, client packaged goods, enjoyment, hospitality and retail.

about the Lufthansa GroupThe Lufthansa group is the world's biggest airline group in in terms of profits and is additionally the market chief in Europe's airline sector. The group strives to be the "First choice in Aviation" for its consumers, personnel, shareholders and companions. And security, exceptional, reliability and innovation are the leading credentials and priorities of all its company actions.

The Lufthansa neighborhood is split into the three strategic areas of Hub airlines, aspect-to-factor enterprise and repair organizations. The neighborhood's community carriers, with their top class manufacturers of Lufthansa, SWISS and Austrian airlines, serve its home market from their Frankfurt, Munich, Zurich and Vienna hubs. With its Eurowings company, the group also presents short- and lengthy-haul aspect-to-aspect capabilities in the starting to be private commute market. And with its provider groups, that are all global market leaders of their particular person industries, the Lufthansa group has found success in further areas of the aviation business.

Story Continues

The Lufthansa group's airways currently (summer time table) serve 343 destinations in 103 countries on four continents and offer 25,128 weekly frequencies. The community's complete fleet comprises some 728 aircraft and its member airways might be taking start of 174 new aircraft between now and 2025. In 2017, the Lufthansa community employed round a hundred thirty,000 personnel, welcomed a hundred thirty million passengers aboard its flights and generated earnings of round EUR 35.6 billion.

The Lufthansa group is headed by way of its 5-member government Board. Carsten Spohr is Chairman & CEO; Thorsten Dirks is in can charge of Eurowings and aviation functions; Harry Hohmeister bears responsibility for the business administration of the group's hub airways and airports; Ulrik Svensson is head of finance and IT; and Dr. Bettina Volkens is in can charge of HR and felony affairs.

For further counsel please discuss with www.lufthansagroup.com.

About IBM & synthetic Intelligence a global leader in AI utility, services, and know-how for enterprise, IBM has deployed Watson options in hundreds of engagements with valued clientele across 20 industries and eighty countries. IBM's Watson options are commonly used in industries, including with the aid of 7 of the 10 greatest car groups and eight of the 10 greatest oil and fuel companies.

Media ContactsDeutsche Lufthansa AGCorporate Communications, The AmericasTal Muscal / Christina SemmelTel: +1 516-296-9474americaspr@dlh.dehttp://www.lufthansagroup.com/media-relations-north-america  

IBM Media RelationsKatherine WongKatherine.wong@us.ibm.comhttps://newsroom.ibm.com/

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IBM service provider brand. (PRNewsFoto/IBM agency) (PRNewsFoto/) (PRNewsfoto/IBM)

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Acquisition Of red Hat Repositions IBM For Digital IT Modernization | killexams.com Real Questions and Pass4sure dumps

IBM’s $34 billion money acquisition of crimson Hat introduced early this week has some distance-reaching implications for the IT capabilities world. it is modernizing, relocating from a legacy world with facts facilities, proprietary operating techniques and proprietary applied sciences to a digital atmosphere with cloud, open-source utility, a excessive degree of automation, DevOps and integration amongst these components. IBM’s legacy assets and capabilities are ambitious, however the firm changed into now not neatly located for IT modernization and struggled with digital operating fashions. The pink Hat acquisition is large as it repositions IBM as a a must have, must-have associate for business customers in IT modernization and evolving digital working models. this is a very intriguing acquisition for IBM. Let’s look at the implications for IBM and enterprise clients.

This acquisition cements IBM because the key associate within the Linux ecosystem. Two basic elements about red Hat’s capabilities clarify why the acquisition will reshape IBM’s aggressive positioning in the market: pink Hat’s hybrid cloud capabilities and its wholly shaped digital operating mannequin.

Hybrid Cloud. Hybrid is clearly the path huge organisations are getting into the cloud. It has become increasingly apparent over the last couple of years that the future isn't a cloud – not AWS, Azure or IBM Cloud – however, quite, a hybrid of all of them plus Linux. pink Hat will become a unit of IBM’s Hybrid Cloud division. Any possible future for commercial enterprise IT services is a hybrid cloud ambiance, and the relevant part of that environment might be the Linux ecosystem. The purple Hat acquisition firmly puts IBM on the core of the Linux a part of the ecosystem; so, it ensures big Blue will play a strategic, core role as a imperative partner to most big IT corporations in their hybrid cloud environments.

Digital working mannequin. The 2d advantage of the acquisition is even more desirable. purple Hat has a totally fashioned new-age digital working mannequin that it developed for flexible assist of enterprise Linux IT. Having a fully formed digital operating model already in condominium offers IBM a tremendous leg up in gaining knowledge of how to follow the identical lessons in the broader guide of IT in addition to permission and credibility with shoppers. red Hat perfected its open supply mannequin, not having to own the product however being able to guide the ambiance.

crimson Hat is the top-quality instance of the new era of digital operating fashions. It took a new strategy round open supply. Open supply is certainly part of the digital ecosystem, which contains cloud, analytics, automation, open supply and crowdsourcing. purple Hat found out the way to remake itself in the new working model and make decent margins from that mannequin.

The purple Hat acquisition is, via a ways, IBM’s greatest deal ever and the third-biggest deal within the heritage of the USA expertise sector. actually, a sixty three% top rate is a extremely steep expense – even given these fantastic cloud and operating mannequin merits to the IBM portfolio. but I feel there’s an unspoken, however critical, element in how this acquisition will reposition IBM. It offers the enterprise an opportunity to then reimagine and remodel its broader set of capabilities making use of pink Hat’s working mannequin. IBM has struggled with the new operating fashions; but with this acquisition, it has a fully shaped working model that has high client delight.

IBM now can use crimson Hat’s learnings in the way it developed the digital beginning mannequin for Linux assist. these lessons may be beneficial to IBM on its mission to become a key strategic associate in business IT modernization.

This acquisition is complementary to its very monstrous funding Watson AI. Watson is a chance to area IBM on the forefront of AI that is essentially round enterprise transformation. yes, IBM has used one of the vital insights and capabilities and brought them to the commercial enterprise IT function. but Watson AI’s route and largest impact is broadening the scope of IBM’s reach.

This crimson Hat acquisition is a stream to position IBM at the core of the IT modernization wave. by myself, the acquisition will now not permit IBM to circulation to that place. huge Blue will deserve to add other assets and should should move through a considerable experience to gain knowledge of from red Hat’s working model and reinvent its capabilities business. nevertheless it’s a superb birth. here's not your father’s IBM.

The market desperately wants this characteristic because yearns for not most effective the next-technology digital applied sciences but also the brand new, evolved digital operating fashions. These new working fashions have been elusive, and companies are seeking for dealer partners to evolve those models. With this acquisition, IBM beneficial properties loads of market permission for consumers to look IBM not simply as a companion for his or her legacy IT however a accomplice in their ecosystem modernization.

From a customer’s point of view, it is encouraging to have the balance of IBM as a accomplice in software guide as well because the hybrid cloud ambiance.

I believe purchasers have yearned for IBM to adopt extra bendy, extra agile digital models. If IBM takes red Hat’s learnings and evolves the operating model throughout a broader part of big Blue’s company, I believe IBM will keep its critical function in business IT as a a must-have strategic partner, relocating forward. If IBM can use this acquisition to reimagine its functions mannequin, then the acquisition turns into smartly worth the hefty expense.

Is IBM in reality Resetting the Cloud panorama With Its purple Hat Acquisition? | killexams.com Real Questions and Pass4sure dumps

Assuming it passes muster -- and there is no motive to predict it won't -- IBM's (NYSE:IBM) announced buy of purple Hat (NYSE:RHT) for $33 billion will make it the third-biggest M&A deal within the U.S. tech house ever. So even for a legacy big, here's serious company. And at $a hundred ninety a share, or not it's paying a sixty three% premium from where the target closed Friday. So for traders, the evident question is: what is it about this specific deal that makes it so vital for IBM?

To clarify what's up, MarketFoolery host Mac Greer has analysts Emily Flippen and Jason Moser join him for this podcast to overview the competitive circumstance in the cloud, speak concerning the approaches the crimson Hat acquisition will enhance IBM's choices, and trust how this linkup could play out.

A full transcript follows the video.

This video changed into recorded on Oct. 29, 2018.

Mac Greer: IBM making a huge deal. On Sunday, IBM agreeing to buy red Hat for $33 billion or $a hundred ninety in money per share. it really is a sixty three% premium to where crimson Hat closed on Friday. That sounds like plenty, correct?

Emily Flippen: it's.

Jason Moser: It feels like an awful lot.

Greer: no longer dangerous. IBM CEO Ginni Rometty says the deal is all about, "resetting the cloud landscape." Emily, I want to get into that right here in a minute. the clicking free up asserting the deal describes purple Hat as "the realm's leading issuer of open supply cloud application." when you appear at the deal, shares of purple Hat up round 47% today. IBM, down a bit. an excellent deal for IBM?

Flippen: I suppose or not it's a fundamental deal for IBM. or not it's an enchanting deal for crimson Hat. For a bit enjoyable reality, here's truly the third largest deal within the U.S. historical past for tech.

Greer: this is variety of enjoyable.

Flippen: it's a fun truth. that is to claim that, you will be aware that red Hat shares don't seem to be exactly at that $190 expense. it truly is attributable to the indisputable fact that this could want regulatory and shareholder approval earlier than it moves forward. i might expect that to occur.

it's an exciting deal for IBM. IBM has been posting in fact stagnant growth during the last few years. They mandatory to do something. They had been losing out horribly to competitors like Amazon and Microsoft in this house. This acquisition for them is an try to manage each part of the cloud ecosystem for an commercial enterprise. when you are an commercial enterprise, and you have got lots of actual assets, in terms of normal information storage, and also you're seeking to move toward a cloud atmosphere, what they do is, they have an inter-between section where you might be working in a hybrid cloud environment. This deal is going to enable IBM to get in on the hybrid cloud atmosphere space and assist companies transition to that cloud environment. they're the use of purple Hat to do this.

Moser: I believe she hit the nail on the top there. It became a essential deal for IBM. we've been speakme about IBM variety of simply sitting there doing nothing during the last decade, greater or much less, as every different tech enterprise we discus looks to be flying correct previous it. customarily, with large tech organizations like this, which are a bit bit more based on legacy success, you have to go in there and make a large deal like this. it's why or not it's this kind of premium, I think. IBM in fact wants this. They do not need pink Hat to head browsing round and notice if somebody desires to up the ante a little bit. So, they may be paying a extremely heavy top class these days.

It more than likely goes via. in all probability there's some scrutiny there. but after I appeared on the two companies, I believe this truly tells you everything you should know. if you seem to be on the organizations, you note the disparity within the analysis and building line item on their salary statements. if you study R&D as a percentage of salary, for crimson Hat, or not it's about 20%. they are plowing loads of the funds they make lower back into the business as a result of they deserve to maintain principal and keep advancing. IBM's around 7%, and they're really doing that simply to tread water. and that is the reason what they have been doing for a very long time now.

to look them make a large deal like this isn't dazzling. I believe red Hat's a great company. the fundamentals are sound. no matter if IBM truly does anything else really first rate with it is still to be considered.

Greer: if you happen to study IBM the stock, it hasn't even been treading water. You appear over the final five years. Emily, we have been speakme about this before the exhibit. Shares are down. you've got misplaced cash on IBM over the ultimate five years. it is fairly hard to do during this market.

Moser: Yeah, it had the attractiveness for the longest time of, in case you could not truly determine what form of market it was and how be sure you be investing, you may all the time simply buy shares of IBM and nobody would hang that towards you as a result of its standing in the tech space. but absolutely, tech has changed so a good deal in barely the fresh years, and IBM hasn't definitely been spearheading that alternate.

Greer: I wish to talk more about this conception of resetting the cloud landscape. IBM's CEO says that massive agencies have moved around 20% of their work to the cloud. Let's just take that as our starting aspect. That leaves around 80% that each one of these distinct agencies are competing for. IBM and crimson Hat can go after that 80%. but we've got got a few competitors. Let's simply evaluate one of the names in that space. Amazon, Microsoft, and Alphabet.

Flippen: What's wonderful about crimson Hat is they are focused on open-sourced systems. When someone goes out uses crimson Hat as a provider, they may be not in reality purchasing any type of fabric utility. all of the code is already accessible. if they desired that, they could fairly literally go onto GitHub and replica and paste it. What they are doing is, they're purchasing red Hat help -- the expertise, the competencies it's crucial to put in force that. it be going to be definitely entertaining to peer how they compete. you're going to be aware that loads of their competitors in reality use crimson Hat.

What IBM is trying to do is saying, "whats up, we're not going to be the large cloud issuer it is Amazon internet capabilities. but, we can as a minimum be the device which Amazon net services is working on." pink Hat's most generally subscribed product is purple Hat commercial enterprise Linux. or not it's the working device that each one this technology is operating on. What they may be attempting to do is get in on the base degree of that and check out to be a participant within the area with out always at once competing.

We outlined previous the way of life around IBM, how it's been a gradual increase business, not doing an awful lot in this area. I think it's the place the controversy for this deal comes from. lots of people see purple Hat as an innovator, fully open-supply. Any business that can make $2 billion selling whatever it really is free is a superb enterprise in my book.

Moser: [laughs] it's a good aspect!

Flippen: So, the opportunity there for a cultural disillusion, as this business it is been such an innovator, it's been open-supply, strikes to this conglomerate, this big, gradual tech business, it could be a hard capsule to swallow for some personnel. however IBM basically wants the boom.

Greer: The historic tradition clash. we now have heard that story before. I suppose returned to AOL and Time Warner. we are able to see how the deal shakes out.

John Mackey, CEO of total meals Market, an Amazon subsidiary, is a member of The Motley idiot's board of administrators. Suzanne Frey, an executive at Alphabet, is a member of The Motley idiot's board of administrators. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley idiot's board of directors. Emily Flippen has no position in any of the stocks mentioned. Jason Moser has no place in any of the shares mentioned. Mac Greer owns shares of Alphabet (C shares) and Amazon. The Motley idiot owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Amazon. The Motley fool has a disclosure policy.

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IBM Retail Environment for SUSE LINUX (IRES) Technical Mastery Test

Retail Software provides integrated Linux POS platform. | killexams.com real questions and Pass4sure dumps

Network Software

IBM Retail Environment for SUSE LINUX v2 consists of SUSE LINUX Enterprise Server-based distribution for IBM xSeries® store servers and IBM POS devices. Open platform enables retailers to utilize Linux(TM) features and run it at POS and back-office servers. Functionality includes automatic flashing of POS BIOS; problem determination, including dump button enablement; operator guidance; system-wide configuration and change management; and GUI.

At a glance

IBM Retail Environment for SUSE LINUX Version 2:

Offers retail functions such as those provided by IBM's 4690 features, such as:

Server-based POS loading and booting

Industry-standard system-wide configuration and change management

Fast problem determination with single-step dump button support

Combined server/terminal support

Client preload GUI

Remote Management Agent support for systems management

Helps reduce total cost of ownership through expanded versatility, scalability in the store, and single-source technical support

Combines a reliable, enterprise-class Linux distribution with a retail-friendly support and maintenance model

Offers enhanced functionality designed to help streamline installation, configuration, and systems management

Offers a choice of LDAP or new Dynamic POS client configuration, which could potentially reduce the time required to install and maintain the POS clients

Overview

IBM Retail Environment for SUSE LINUX V2 (IRES V2) consists of a SUSE LINUX Enterprise Server (SLES) based distribution for IBM xSeries® store servers and select IBM point of sale (POS) devices that includes features tailored for the retail environment. It offers retailers an open, cost-effective, retail-optimized platform for delivering next-generation retail solutions. IBM hardware and drivers are pretested and supported for IRES.

With IRES V2, on demand retailers can acquire the advantages of Linux(TM), run it at the point of sale and on back-office servers, enjoy robust functionality drawn from many years of IBM retail experience, and receive outstanding technical support from IBM. Like IRES V1, IRES V2 includes a retail-optimized distribution of Novell's robust SUSE LINUX Enterprise Server called Novell Linux Point of Service (previously named SUSE LINUX Retail Solution or SLRS). IRES V2 adds function gained from many years of experience in retail solutions, such as automatic flashing of POS BIOS, improved problem determination including dump button enablement, improved operator guidance, a simplified configuration graphical user interface, and systems management. IRES supports select IBM SurePOS(TM) systems, IBM xSeries hardware, and IBM middleware. IRES V2 also includes a cost-effective, retail-friendly support and maintenance model that helps deliver the long lifecycle and rapid response retailers need to help maintain high uptime in the store.

IRES can scale to many different POS application solutions, giving you the flexibility to run it on most systems ranging from non-GUI clients to full graphic Java(TM)-based solutions. In addition, customers who purchased the IRES V1 product and are current with their software maintenance PRPQs can order this product, IRES V2, at no additional cost. Version 1 customers who are not already Passport Advantage® customers will need to enroll in Passport Advantage.

This announcement fulfills the requirements of the Preview Software Announcement 205-005 , dated January 11, 2005.

For information on IBM's Statement of Limited Warranty, contact your IBM representative or reseller. IBM makes no representation or warranty regarding third-party products or services.

The information in IBM announcement letters is subject to change without notice. Consult the IBM Sales Manual, or your IBM marketing representative or reseller, for the most current information.

Planned availability dates

July 22, 2005: Electronic software delivery including English only documentation

August 19, 2005: Media with translated documentation available on the IBM Web site

Stay up to date on industry news and trends, product announcements and the latest innovations.

Red Hat's CEO Hosts 2013 Financial Analyst Meeting (Transcript) | killexams.com real questions and Pass4sure dumps

Pareteum Announces $8 Million 3-Year Agreement for Global Mobility Services | killexams.com real questions and Pass4sure dumps

Article Rating:

NEW YORK, May 21, 2018 /PRNewswire/ -- Pareteum Corporation (NYSE American: TEUM), ("Pareteum" or the "Company"), the rapidly growing Cloud Communications Platform company, announced today that an established Global Mobile Virtual Network Operator (MVNO) has chosen Pareteum's Global Cloud Service Platform (GCSP), a single-source solution, to launch their new European-based MVNO. The 3-year agreement will add $8 million in revenue beginning end of 2018.

The Global Enterprise customer will use Pareteum's GCSP to expand their business and grow revenue from a new European based MVNO. Their 100 thousand existing customers will be moved to the Pareteum GCSP as soon as the project launch is complete, enabling the MVNO to offer more options for secure and reliable connectivity for voice, data and SMS.

"Pareteum redefines the industry standard by coloring outside the lines. Marketing companies seek mastery and innovation when it comes to superior subscriber experience. Recognizing this need, Pareteum designed an Insight Engine that uses Predictive Analytics to allow marketing companies better management of subscribers and their experience, irrespective of network," commented Vic Bozzo, Chief Executive Officer of Pareteum.

Hal Turner, Pareteum's Executive Chairman and Principal Executive Officer, stated, "Pareteum is in the business of creating opportunities. Providing a vast array of connectivity options, globally, increases our ability to support our customers, their customer base, and their revenue stream as Pareteum continues to improve connectivity around the world for subscribers. This is the 'network effect' at its best when we think about open mobility and open applications, everywhere."

About Pareteum:The mission of Pareteum Corporation (NYSE American: TEUM) is to connect "every person and everything." Organizations use Pareteum to energize their growth and profitability through cloud communication services and complete turnkey solutions featuring relevant content, applications, and connectivity worldwide. Our platform services partners (technologies integrated into our cloud) include: HPE, IBM, Ribbon Communications (Sonus+GenBand), NetNumber, Oracle, Microsoft, and other world class technology providers). All of the relevant customer acquired value is derived from Pareteum's award winning software, developed and enhanced for many years. By harnessing the value of communications, Pareteum serves retail, enterprise and IoT customers. Pareteum currently has offices in New York, Sao Paulo, Madrid, Barcelona, Bahrain and the Netherlands. For more information please visit: www.pareteum.com.

Forward Looking Statements:Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may include, without limitation, statements with respect to Pareteum's plans and objectives, projections, expectations and intentions. These forward-looking statements are based on current expectations, estimates and projections about Pareteum's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of Pareteum may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Unless otherwise required by law, Pareteum also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Additional information concerning certain risks and uncertainties that could cause actual results to differ materially from those projected or suggested in Pareteum's filings with the Securities and Exchange Commission, copies of which are available from the SEC or may be obtained upon request from Pareteum Corporation.  

Pareteum Investor Relations Contacts: Ted O'DonnellChief Financial Officer(212) 984-1096[email protected]

Stephen HartHayden IR917-658-7878

Carrie HowesRayleigh CapitalDubai- LondonT UAE: +971 (0) 55 997 0427 | T UK: +44 (0) 870 490 5443 | T CAN: +1 416 900 3634

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SOURCE Pareteum Corporation

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