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000-M608 | IBM Retail Industry Solutions Sales Mastery Test v1 (00M-608)

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000-M608 - IBM Retail Industry Solutions Sales Mastery Test v1 (00M-608) - braindump

Vendor IBM
Exam Number 000-M608
Exam Name IBM Retail Industry Solutions Sales Mastery Test v1 (00M-608)
Questions 30 Q & A
Recent Update February 12, 2019
Free PDF Download 000-M608 Brain Dump
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000-M608 exam Dumps Source : IBM Retail Industry Solutions Sales Mastery Test v1 (00M-608)

Test Code : 000-M608
Test Name : IBM Retail Industry Solutions Sales Mastery Test v1 (00M-608)
Vendor Name : IBM
Q&A : 30 Real Questions

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IBM IBM Retail Industry Solutions

examining IBM's Sale Of Retail retailers options | killexams.com Real Questions and Pass4sure dumps

No outcome found, try new keyword!trade options, IBM utility neighborhood. "The pace of retail expansion requires a strategy to serve this dynamic industry. This acquisition by way of Toshiba TEC creates not only the world's biggest factor- ...

McCormick & enterprise and IBM Announce Collaboration Pioneering the use of synthetic Intelligence in taste and food Product development | killexams.com Real Questions and Pass4sure dumps

HUNT VALLEY, Md. and YORKTOWN HEIGHTS, N.Y., Feb. 4, 2019 /PRNewswire/ -- McCormick & enterprise, included MKC, +1.47% a worldwide chief in flavor, and IBM IBM, +0.39% nowadays publicly announced their ongoing analysis collaboration to pioneer the utility of synthetic intelligence (AI) for flavor and food product construction.

the use of IBM analysis AI for Product Composition, McCormick is ushering in a brand new period of flavor innovation and changing the route of the business. Product builders across McCormick's world personnel can be in a position to discover flavor territories extra rapidly and efficaciously the usage of AI to learn and predict new flavor mixtures from lots of of tens of millions of statistics points across the areas of sensory science, customer option and flavor palettes. This proprietary, reducing-area expertise units McCormick aside in its means to develop extra creative, more suitable tasting products and new taste experiences throughout both its consumer and taste solutions company devices.

McCormick expects to launch its first AI-enabled product platform, "ONE," through mid-2019, with a group of initial one-dish Recipe mix flavors together with Tuscan hen, Bourbon Pork Tenderloin and New Orleans Sausage. The enterprise's flavor builders created this product platform with the aid of combining IBM's expertise in AI and machine gaining knowledge of with McCormick's 40+ years of proprietary sensory science and taste records, which includes many years of previous product formulas and millions of information features concerning consumer taste preferences and palettes. AI has enabled McCormick's product developers access to an accelerated portfolio of taste profiles that enhances their creativity. the new ONE platform changed into primarily developed to bring household-favourite flavors with the capacity to season each the protein and vegetable. the new seasoning blends predict to be on U.S. retail shelves with the aid of late spring.

"McCormick's use of artificial intelligence highlights our commitment to insight-driven innovation and the software of the most ahead-looking applied sciences to consistently increase our items and convey new flavors to market," mentioned McCormick Chairman, President and CEO Lawrence Kurzius. "this is one in every of a couple of tasks in our pipeline where we now have embraced new and emerging applied sciences."

As a world chief in artificial intelligence utility, capabilities and technology for company, IBM is concentrated on working with purchasers and firms throughout many industry sectors to assist improve statistics-pushed applied sciences that push markets forward.

"IBM analysis's collaboration with McCormick illustrates our dedication to helping our purchasers and companions pressure innovation across industries," talked about Kathryn Guarini, VP, trade analysis, IBM. "by way of combining McCormick's deep facts and advantage in science and taste, with IBM's AI capabilities, we're working collectively to liberate the bounds of creativity and radically change the meals and flavor building method." 

Pairing McCormick's world capabilities, mainly that of its analysis and product construction teams, with main AI analysis helped McCormick accelerate the pace of taste innovation by up to thrice and deliver enormously positive, customer-favored formulas. in the course of the ONE platform in addition to a few other initiatives in the pipeline, McCormick's product developers are now the usage of AI to unencumber creativity, access new insights and share records with their peers around the world. The enterprise plans to scale this expertise globally with the aid of 2021.

About McCormick & enterprise

McCormick & business, integrated is a worldwide chief in taste. With $5.four billion in annual sales, the enterprise manufactures, markets and distributes spices, seasoning mixes, condiments and different flavorful items to the whole meals business – retail shops, food manufacturers and foodservice groups. every day, no depend where or what you consume, that you may have fun with food flavored with the aid of McCormick. McCormick Brings the joy of taste to life™

For greater advice, seek advice from www.mccormickcorporation.com.

For tips contact:

company CommunicationsLori Robinson (410) 527-6004 or lori_robinson@mccormick.com

About IBM analysis

For more than seven decades, IBM research has defined the future of suggestions technology with greater than three,000 researchers in 12 labs found across six continents. Scientists from IBM research have produced six Nobel Laureates, 10 U.S. countrywide Medals of technology, five U.S. national Medals of Science, six Turing Awards, 19 inductees within the country wide Academy of Sciences and 20 inductees into the U.S. national Inventors corridor of reputation. For extra information about IBM analysis, visit www.ibm.com/analysis.

Media family members Contact:Fiona DohertyEmail: fhdohert@us.ibm.comPhone: 914-467-8439

View customary content material:http://www.prnewswire.com/information-releases/mccormick--enterprise-and-ibm-announce-collaboration-pioneering-the-use-of-synthetic-intelligence-in-flavor-and-food-product-construction-300788878.html

source McCormick & enterprise, integrated

Copyright (C) 2019 PR Newswire. All rights reserved


IBM and SAP to offer New Co-Created industry solution for Retail and consumer Packaged items Industries | killexams.com Real Questions and Pass4sure dumps

ARMONK, big apple, and WALLDORF, Germany — IBM (NYSE: IBM) and SAP SE (NYSE: SAP) have teamed as much as give a co-innovated answer for the retail and purchaser packaged goods industries to assist each enhance profitability and increase the consumer journey.

The solution makes use of near true-time information to markedly improve planning and execution within the actual store. entertaining information sources, reminiscent of IBM’s Metro Pulse, movement through SAP Cloud Platform to deliver insights that will also be acted upon shortly. All of those transformative insights for more desirable resolution making are fueled through live business, wonderful near real-time market-demand indicators and a digital core that helps make the execution viable.

here's the primary plan for an business-focused solution as a result of both companies’ digital transformation partnership introduced remaining year. it's certainly one of a number of industry-particular digital options at the moment in building. It additionally expands upon the funding IBM has made in retail and buyer packaged items valued clientele with SAP S/4HANA trade options. the two corporations additionally intend to collaborate on SAP mannequin business capabilities, a prepackaged, competent-to-use, end-to-end reference solution that will also be personalized to satisfy certain line-of-business and trade needs to speed up the time to cost.

IBM Metro Pulse uses IBM’s cognitive functions to supply hyperlocal insights around weather, movements, site visitors and demographics and helps tackle key trade challenges equivalent to on-shelf availability and demand forecasting accuracy. all through trials of this cognitive expertise throughout greater than 100 stores in distinct American markets, the solution improved forecasting accuracy of volatile, tough-to-forecast items through 75 percent.

SAP’s expertise will compile the various interesting information sources, including IBM’s cognitive capabilities, on SAP Cloud Platform, allowing agents to establish and take close-instant action on these new insights to assist improve business efficiency.

as an instance, a new York metropolis income operation supervisor for a beverage company may are attempting to forecast revenue right through the ny Marathon at one in all her group’s outlets along the working route. the use of this new solution, she could contain counsel on site visitors flows at distinct features alongside the route, as neatly as the have an impact on the weather forecast has on demand. This allows for her to foretell with lots greater accuracy the spikes well-liked at a store stage.  based on these insights, the sales operation supervisor can create tasks and cautioned orders for revenue representatives, who in turn can consult with every individual save supervisor the way to make the acceptable product alterations expected to maximize incremental earnings for both events.

“SAP S/4HANA, coupled with entry to prosperous, hyperlocal statistics understood and reasoned via IBM’s cognitive capabilities, can provide client product and retail company users throughout the C-suite with the selected insights to gain a competitive capabilities in foremost markets,” noted Laurence Haziot, IBM global Managing Director and conventional manager consumer Industries.

“through this unique collaboration between SAP and IBM, retailers and client items businesses these days can respond with pace, precision and confidence to in the community primary activities. SAP S/4HANA includes capabilities to enable clients to execute end-to-end business strategies in ways that different techniques can not,” said Lori Mitchell-Keller, global well-known manager, client Industries at SAP.

For extra counsel about SAP, discuss with the SAP news middle. comply with SAP on Twitter at @sapnews.

For extra information about IBM’s work within the purchaser products trade, please talk over with: www-935.ibm.com/industries/consumerproducts/. comply with IBM Industries on Twitter at @IBMIndustries.

About IBM global enterprise features:For more counsel about IBM international enterprise features, please discuss with: www-935.ibm.com/services/us/gbs/consulting/. observe IBM GBS on Twitter at @IBM_Consulting.

About SAP

As market leader in enterprise utility utility, SAP (NYSE: SAP) helps groups of all sizes and industries run greater. From returned office to boardroom, warehouse to storefront, computing device to cell gadget – SAP empowers individuals and organizations to work together extra correctly and use company insight more with ease to reside forward of the competition. SAP applications and functions permit greater than 355,000 enterprise and public sector consumers to function profitably, adapt invariably, and develop sustainably. For extra suggestions, consult with www.sap.com.

note to editors:To preview and down load broadcast-standard stock photos and press photographs digitally, please visit www.sap.com/photographs. On this platform, that you could locate high decision fabric on your media channels. To view video stories on distinctive themes, visit www.sap-television.com. From this web site, that you could embed videos into your personal internet pages, share video via e mail hyperlinks, and subscribe to RSS feeds from SAP television.

For shoppers attracted to studying greater about SAP items:global customer core: +49 one hundred eighty 534-34-24United States handiest: 1 (800) 872-1SAP (1-800-872-1727)

For extra information, press handiest:Stacy Ries, SAP, +1 (484) 619-0411, stacy.ries@sap.com, ETSAP news center press room; press@sap.comKatie Leasor, IBM, +1 (212) 671-9356, kleasor@us.ibm.com, ET

Any statements contained in this document that are not historical facts are forward-searching statements as defined in the U.S. inner most Securities Litigation Reform Act of 1995. words equivalent to “expect,” “trust,” “estimate,” “predict,” “forecast,” “intend,” “may also,” “plan,” “venture,” “predict,” “should” and “will” and identical expressions as they relate to SAP are intended to identify such forward-searching statements. SAP undertakes no responsibility to publicly update or revise any forward-searching statements. All forward-searching statements are area to numerous risks and uncertainties that may cause exact results to vary materially from expectations. The factors that could have an effect on SAP’s future economic outcomes are discussed more absolutely in SAP’s filings with the U.S. Securities and trade commission (“SEC”), together with SAP’s most contemporary Annual report on kind 20-F filed with the SEC. Readers are cautioned no longer to vicinity undue reliance on these forward-searching statements, which communicate only as of their dates.© 2017 SAP SE. All rights reserved.SAP and other SAP items and functions outlined herein in addition to their respective emblems are trademarks or registered emblems of SAP SE in Germany and other nations. Please see http://www.sap.com/corporate-en/criminal/copyright/index.epx#trademark for additional trademark suggestions and notices.


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Why Self-Organization Demands a New Reality | @ExpoDX #DX #ML #Agile | killexams.com real questions and Pass4sure dumps

Why Self-Organization Demands a New RealityGuest post by Intellyx Principal Analyst Charles Araujo

"This all sounds great. But it's just not realistic."

This is what a group of five senior IT executives told me during a workshop I held not long ago. We were working through an exercise on the organizational characteristics necessary to successfully execute a digital transformation, and the group was doing their ‘readout.'

The executives loved everything we discussed and agreed that if such an environment existed, it would make transformation much easier. They just didn't believe it was realistic.

Our job as analysts is not only to observe the world as it exists, but also to paint an aspirational picture of how it might be.

As a result, we spend a lot of time and commit a lot of digital ink to discussing emerging technologies and approaches, and their potential impact on how organizations will operate and function.

In many cases, the mere act of examining an emerging trend and exploring its potential implications is enough to help our readers see things in a different light and begin to imagine a different future.

Some areas are more difficult than others to tackle - and some meet with outright resistance. And the topic that seems to meet the most resistance now may also be the most important: self-organization.

The Self-Organization ChallengeAs we examine the many facets of digital transformation, we must also explore the mindset shifts necessary to make this transition.

One of those shifts is the need to move from the slow-moving and bureaucracy-laden hierarchical models of the industrial age to the self-organizing management models that the digital era requires.

Jason Bloomberg, president of Intellyx, in fact, devotes a significant portion of his forthcoming book, Agile Digital Transformation, to this topic and we dedicate a lot of space in the Cortex and our articles for Forbes and our blog to helping business and IT executives understand the importance of this shift.

Nevertheless, the move towards self-organization appears to be an idea that executives just can't seem to get their head around.

During that same workshop, two separate executives pulled me aside and questioned my call to embrace the flattening of the organizational model and the need for self-organizing teams.

"Some people - most people, really - don't want to make decisions or take control," one executive told me. "They just want to be told what to do."

As anyone who has ever held a management position knows, there is a lot of truth to this statement - at least on the surface. It can indeed seem that employees are unwilling to stand up and step forward. For a hard-charging and change-minded executive, it can be very frustrating.

But it is not a lack of desire that causes this apparent lack of ambition. Instead, it is a lack of faith that things will actually change which results in employees' unwillingness to take the initiative and assert control. Why put yourself out there, the thinking goes, if this is just another in a long line of management trends du jour.

This unwillingness of teams to take the initiative, however, will be the death knell of any self-organizing effort. To overcome this challenge, therefore, executives need to step back and recognize that to achieve this vision of self-organization - which will be critical to their transformational efforts - they must create a new reality.

Innovation's and Self-Organization's Common DilemmaThere are two forces at play, however, that hold organizations back from transforming their culture and creating a new reality that will be conducive to self-organization - and which wildly popular business books have already well documented.

In 1997, Harvard Business School professor, Clayton Christensen, released one of the most influential business book ever written, The Innovator's Dilemma. Yet twenty years later, many organizations are still unable to overcome the dilemma.

In his book, Christensen explains that large enterprises fail to innovate not because they do not recognize the innovation or because they are unable to re-organize around it. Instead, he reveals, executives have built their incumbent enterprises to maximize value and meet ever-increasing growth demands - and innovations, in that context, fail to meet return-on-investment (ROI) expectations and so are left to languish.

In effect, the very systems that enable large enterprise organizations to flourish and grow also ensure that they will undervalue and disregard the innovations that will ultimately disrupt them.

Self-organizing initiatives run into precisely this headwind. While executives may recognize their inherent value and promise to help meet the rising demands of the digital era, these self-organizing management models introduce high levels of risk and do not guarantee the kind of ROI that corporate management models expect. As a result, executives may dabble and experiment, but they otherwise resist the full-throated embrace of self-organization that digital transformation demands.

But even if an executive musters the courage to pursue self-organization, they run into the second force of resistance: apathetic teams.

Misaligned Motivators Undermine Self-OrganizationThe corporate structure of the industrial age was purpose-built to turn employees into replaceable cogs in the corporate machine. Reliability, repeatability, and consistency have been the most valuable employee traits for generations.

While organizations have always paid lip service to the value of ingenuity, ambition, and risk-taking (at least over the last thirty or forty years), the reality is that these traits only served you as long as everything worked out in the end. As soon as things turned sour, that ingenious, ambitious and risk-taking employee was often looking for employment elsewhere.

Conventional wisdom was that employees responded best to positive/negative reinforcement models - the proverbial carrot and stick. And, as we all know, we are much more likely to want to avoid the stick rather than to pursue the carrot. As a result, the industrial age created generations of risk-adverse employees who were trained to keep their heads down and to go-along to get-along.

Daniel Pink exposed the fallacy of this approach for the modern era in his 2009 book, Drive. In it, he explained that while extrinsic motivators (carrots and sticks) may be useful for routine, repeatable tasks, they were woefully ineffective for jobs that required cognitive skills, decision-making, creativity, or higher-order thinking.

For these tasks, employees require intrinsic motivators that he defined as autonomy, mastery, and purpose. It is, therefore, not surprising that so many executives find a seemingly unmotivated, unambitious staff. Unless and until organizations remove the extrinsic motivators (particularly the sticks) and replace them with intrinsic motivators, self-organization will remain a pipe dream.

The Intellyx TakeDigital transformation is a big, hairy quagmire of a business challenge. It represents an effort that will likely define the success - or failure - of an executive's career.

As a result, many would-be transformative leaders blink and, rather than pursue true transformation, instead settle for incremental change dressed up in the language of digital transformation.

These executives point to the intractability of their corporate culture, the rigidity of their organizational processes and procedures and the unwillingness of their employees as the reasons they cannot execute real, transformational change by adopting self-organizing models.

While the challenges are real, they are also well understood. It is not a lack of knowledge or capability that stops organizations from adopting these new models. It is merely the lack of courage to create the new reality that embraces innovation, creates space for new approaches and provides their employees the freedom to experiment.

Fully embracing self-organization is a considerable risk, to be sure. But the risk of not acting is even greater and growing every day.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers.

DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO | DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 ▸ Here

Speaking Opportunities ▸ Here

Sponsorship and Speaking Inquiries: [email protected].

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC
  • Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

    DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

    As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

    Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

    CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

    FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

    Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

    Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event
  • which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

    Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

    Show Prospectus V041818 ▸ Here

    Speaking Opportunities ▸ Here

    Sponsorship and Speaking Inquiries: [email protected].

    FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

    More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPO | CloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

    DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at [email protected]

    Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

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    Sponsorship and Speaking Inquiries: [email protected].

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    Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

    Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

    22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

    Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

    Show Prospectus V041818 ▸ Here

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    Sponsorship and Speaking Inquiries: [email protected].

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    Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

    With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

    Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

    Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

    Show Prospectus V041818 ▸ Here

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    Sponsorship and Speaking Inquiries: [email protected].

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    Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

    Sponsorship Opportunities

    DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
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  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
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    Speaking Opportunities

    The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

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    About DXWorldEXPO LLC

    DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPO - Digital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummit, FinTechEXPO - Blockchain Event, the world's most influential conferences and trade shows.


    AJAXWorld Keynote Speaker on the Risks and Rewards of RIAs | killexams.com real questions and Pass4sure dumps

    Anthony Franco's BlogOn March 20 at AJAXWorld 2008 East, Anthony Franco, UX & UI Expert, President of Effective User Interface will be keynoting on RIA Adoption in 2008 – Risks, Rewards, Challenges and Opportunities.

    Last year, the overall demand for RIAs outpaced the qualified supply chain. This trend will continue in 2008. While last year brought unprecedented growth in RIA adoption— especially by Fortune 500 companies—RIA adoption in 2008 brings a new onslaught of risks, rewards, challenges, and opportunities for companies of all sizes.

    This year, companies facing both job growth and decline will need to continue to leverage innovative, usable RIAs to hone their competitive edge to outpace their competition and improve core business practices with fast, reliable, productivity-enhancing internal and external tools. However, building and deploying effective RIAs is not something companies can jump into with blind assumptions.

    Without the right leadership at the helm and the right team in the trenches, the world of RIAs is fraught with risk that can cost dearly. The flip side of the coin is that good RIAs can provide your customers with user experiences that leave your competition in the dust. If you keep the following risks and rewards front of mind, you can turn the 2008 RIA challenge into successful opportunities.

    Risk #1: Developer inexperienceReward: RIAs that work result in user adoptionSince many underlying RIA technologies are still emerging, finding developers with the appropriate level of experience can be tough. Thinking that you can find good Java or .Net developers immediately turn them into expert Flex or Silverlight developers is not good thinking. Inherent to these powerful new frameworks are challenges that require mastery of the technologies. Rich client applications differ greatly from server, HTML, or desktop applications and require very certain development expertise. Beware the typical developer optimistic mindset that believes problem-solving skills are platform independent.

    Risk #2 : Designer inexperienceReward: Well-designed RIAs make people want to use themThe gap between sexy and usable is huge and dangerous. A great print or web designer is not necessarily a great application designer, especially not right out of the gate. It takes a considerable shift of discipline and time on the front for designers to transition from page based metaphors to RIA necessities such as features, tasks, hierarchical navigation schemes, and transitional animations. Oddly, understanding how to leverage new technologies like AIR and Silverlight means that designers may have to unlearn some of what they have relied on in the past as successful solutions.

    Forrester Research stat: 70 to 80 percent of all IT projects fail. The number one reason why they fail is a lack of user acceptance, not technical issues (caveat: user acceptance may be poor simply because an application just doesn’t work). An effective RIA designer who respects user input and usability measurement studies will dramatically mitigate the failure rate of an IT project. Look for RIA designers with experience and/or education in human factors.

    Risk #3: Poor hiresReward: Powerful designer/developer collaborationManagers may see the words "Flex experience" on a resume and assume that, in-and-of-itself, Flex experience makes the candidate qualified. Differentiating between experience and quality is very hard for an IT manager to assess since they may have not yet seen what a good RIA developer really looks like. The same premise holds true for design talent. Hiring the wrong developer or designer obviously will likely point to costly disaster on any project.

    Consider outsourcing to proven experts. Or build teams consisting of blended internal and external talent and give them prudent product management guidance. 

    Risk #4: Lack of process and cultureReward: Integrated workflow and new behaviorsLet’s say that you lucked out and put together a great team. Now you have to get them to collaborate. Establishing the right culture to enable the team to work together is critical to the success of creating engaging applications. It takes a delicate combination of humility, passion, confidence, knowledge, process, and realism to execute against business and user requirements.

    Also, carefully consider reporting structures. Should the designer sit in Marketing? IT? Companies trying to build effective teams may be challenged by traditional organizational and hierarchical silos and boundaries to get the right people in the right room with the right priorities and agendas.

    Risk #5: Messaging from platform providersReward: Great news across the boardBoth Adobe and Microsoft have emerging RIA platforms (AIR/Flex/Flash and Silverlight respectively). While the hype for Silverlight is hitting stride, currently the Adobe Flash/Flex/AIR platform is the way to go for most robust online applications. Microsoft’s roadmap is very exciting, and I believe that we will see some great moves forward on their platform in the next 12 months. However, the Silverlight runtime just does not offer enough functionality or the ubiquitous reach that the Flash Player does.

    The opportunity, no matter the platform, is abundant. Microsoft entering the RIA game is great news for everyone, even Adobe. They have helped to validate that RIAs are the future of how companies will engage, inform, retain, and entertain, their customers.

    Risk #6: RIA providers on overloadReward: Consistent home runsMany providers in the RIA space are growing more rapidly than they can realistically support— flirting with implosion and growth rates of 1,000 percent and higher. Without dedicated, qualified team members in place, RIA providers have no business taking on work just to take on work. If you come across an RIA provider who has people available immediately, beware. At EffectiveUI, we would rather turn away work than fatigue or dilute our human resources.

    Risk #7: Inadequate budgetsReward: Proving the value of an RIAThe return on investing into a great RIA—even a simple one— can be astounding. Applying the same budget approach as you would, for example, a micro site or an HTML calculator is not the model to follow. Find guidance and build your case. Deploying an application that is truly going to engage users and deliver a measurable ROI requires appropriate budgeting of dollars and time.

    Risk #8: Inappropriate intentionReward: Focused discipline for the jobHiring your advertising agency to build a critical business application is like asking your interior designer to engineer a new building. While both disciplines are important and somewhat related, they absolutely require pinpointed expertise and focus. Make sure that the person or company you engage to build your RIA understands and respects the difference.



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